Founder & Director , On-Off Design & Technology
Patti Hunt is founder and director of On-off Design & Technology, a strategic design consultancy based in Hong Kong. Patti has held senior positions as a User Experience (UX) consultant and service designer in Australia and most recently head of strategic design for a Hong Kong based agency. She’s an advocate for using design thinking and practices to spark and drive meaningful change.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT