Patti  Hunt

Patti Hunt

Founder & Director , On-Off Design & Technology

Patti Hunt is founder and director of On-off Design & Technology, a strategic design consultancy based in Hong Kong. Patti has held senior positions as a User Experience (UX) consultant and service designer in Australia and most recently head of strategic design for a Hong Kong based agency. She’s an advocate for using design thinking and practices to spark and drive meaningful change.

RECENT ARTICLES BY PATTI HUNT

digital-marketer-job-description

Goodbye SEO, SEM, and Advertising: A Job Description for Digital Marketers of the Future

Jun 10, 2014 - The job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant... Comments

analytics-framework

5 Tools to Analyze and Optimize Live Digital Campaigns

May 4, 2014 - There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Comments

ideas

Digital Marketers Toolkit - 5 Resources to Validate Ideas and Test Assumptions

Mar 31, 2014 - With a myriad of new and useful technologies available, a lot of guesswork can be taken out by using some of these digital tools to validate and test... Comments

internetofthings

5 Ways “The Internet of Things” Will Disrupt Business in 2014

Dec 16, 2013 - With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Comments

bigdata

Measurement Without Experimentation is Vanity - How To Do Big Data Better

Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re... Comments

internetmarketing

Three Ways to Refresh Your Marketing Channels from a Customer Perspective

Oct 18, 2013 - Is your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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