Patti  Hunt

Patti Hunt

Founder & Director , On-Off Design & Technology

Patti Hunt is founder and director of On-off Design & Technology, a strategic design consultancy based in Hong Kong. Patti has held senior positions as a User Experience (UX) consultant and service designer in Australia and most recently head of strategic design for a Hong Kong based agency. She’s an advocate for using design thinking and practices to spark and drive meaningful change.



Goodbye SEO, SEM, and Advertising: A Job Description for Digital Marketers of the Future

Jun 10, 2014 - The job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant... Comments


5 Tools to Analyze and Optimize Live Digital Campaigns

May 4, 2014 - There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Comments


Digital Marketers Toolkit - 5 Resources to Validate Ideas and Test Assumptions

Mar 31, 2014 - With a myriad of new and useful technologies available, a lot of guesswork can be taken out by using some of these digital tools to validate and test... Comments


5 Ways “The Internet of Things” Will Disrupt Business in 2014

Dec 16, 2013 - With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Comments


Measurement Without Experimentation is Vanity - How To Do Big Data Better

Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re... Comments


Three Ways to Refresh Your Marketing Channels from a Customer Perspective

Oct 18, 2013 - Is your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services? Comments

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2015 Holiday Email Guide

2015 Holiday Email Guide
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Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.