How Should SaaS Companies Measure Lead Source ROI?

How Should SaaS Companies Measure Lead Source ROI?

9y Christian Nahas

How Should SaaS Companies Measure Lead Source ROI?

Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Read More...

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People, Product, and Technology: Planning for 2015

People, Product, and Technology: Planning for 2015

9y Christian Nahas

People, Product, and Technology: Planning for 2015

As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...

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Single View of the Funnel vs. Single Funnel

Single View of the Funnel vs. Single Funnel

9y Christian Nahas

Single View of the Funnel vs. Single Funnel

There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...

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When It Comes to Events, Define Your Purpose and ROI First

When It Comes to Events, Define Your Purpose and ROI First

10y Christian Nahas

When It Comes to Events, Define Your Purpose and R...

When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so ...

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Every Decision Is an Investment Decision

Every Decision Is an Investment Decision

10y Christian Nahas

Every Decision Is an Investment Decision

When you make decisions as a marketer, each one is an investment decision. It might be an investment in time, it might be an investment in money, or i...

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How to Produce Content That Answers Questions and Educates Everyone

How to Produce Content That Answers Questions and Educates Everyone

10y Christian Nahas

How to Produce Content That Answers Questions and ...

Marketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Rea...

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Building Relationships Beyond 140 Characters

Building Relationships Beyond 140 Characters

10y Christian Nahas

Building Relationships Beyond 140 Characters

As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to sl...

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Collaboration, Communication, and Culture

Collaboration Collaboration, Communication, and Culture

10y Christian Nahas

Collaboration, Communication, and Culture

Alignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...

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"The Leads Are Crap"

"The Leads Are Crap"

10y Christian Nahas

"The Leads Are Crap"

There can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together ...

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The Race for Social Media Marketing

The Race for Social Media Marketing

10y Christian Nahas

The Race for Social Media Marketing

Like a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planni...

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Smart Marketing Automation

Smart Marketing Automation

10y Christian Nahas

Smart Marketing Automation

Marketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the...

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Marketing Automation Becoming More Human?

Marketing Automation Becoming More Human?

10y Christian Nahas

Marketing Automation Becoming More Human?

Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing a...

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The Golden Rule in Email is Relevance

The Golden Rule in Email is Relevance

10y Christian Nahas

The Golden Rule in Email is Relevance

There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the mess...

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Marketing Automation Sounds the Death Knell for Cold Calling

Marketing Automation Sounds the Death Knell for Cold Calling

10y Christian Nahas

Marketing Automation Sounds the Death Knell for Co...

Cold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks u...

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Sell Marketing Spend to Your CEO with Marketing Automation & Aligned Goals

Sell Marketing Spend to Your CEO with Marketing Automation & Aligned Goals

10y Christian Nahas

Sell Marketing Spend to Your CEO with Marketing Au...

Each step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these ...

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