Christian Nahas

Christian Nahas

CEO, Salesfusion

Salesfusion

Christian is CEO of Salesfusion, a marketing automation company in Atlanta that empowers marketers to more effectively attract new opportunities, convert them into customers and nurture them into lifelong relationships.

Christian has 16 years of experience as a hands-on technology professional. He has built a career on a foundation of hard work and persistence and is known for his passion and drive to help businesses connect with their customers. Prior to joining Salesfusion, Christian was part of Radiant Systems and NCR Corporation. While at Radiant Systems, he led the growth of the small and medium retail business market, turning a one-time sale business into a recurring revenue model for 2/3 of its revenue.

Once the company was acquired by NCR Corporation, Christian was able to use his software expertise and motivational leadership to launch NCR's return to the small business market. The solution he developed from concept definition through brand development to launch led a Renaissance for NCR, positioning the company once again as the technology leader for small businesses.

 

RECENT ARTICLES BY CHRISTIAN NAHAS

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How Should SaaS Companies Measure Lead Source ROI?

Dec 1, 2014 - Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Comments

2015-calendar

People, Product, and Technology: Planning for 2015

Nov 3, 2014 - As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Comments

Funnel

Single View of the Funnel vs. Single Funnel

Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where... Comments

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When It Comes to Events, Define Your Purpose and ROI First

Sep 8, 2014 - When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so... Comments

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Every Decision Is an Investment Decision

Aug 11, 2014 - When you make decisions as a marketer, each one is an investment decision. It might be an investment in time, it might be an investment in money, or... Comments

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How to Produce Content That Answers Questions and Educates Everyone

Jul 14, 2014 - Marketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Comments

customer-relationship

Building Relationships Beyond 140 Characters

Jun 16, 2014 - As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to... Comments

collaboration

Collaboration, Communication, and Culture

May 19, 2014 - Alignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communication... Comments

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"The Leads Are Crap"

Apr 21, 2014 - There can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together... Comments

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The Race for Social Media Marketing

Mar 24, 2014 - Like a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planning... Comments

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Smart Marketing Automation

Feb 24, 2014 - Marketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the... Comments

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Marketing Automation Becoming More Human?

Jan 30, 2014 - Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing... Comments

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The Golden Rule in Email is Relevance

Jan 8, 2014 - There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message... Comments

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Marketing Automation Sounds the Death Knell for Cold Calling

Dec 2, 2013 - Cold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks... Comments

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Sell Marketing Spend to Your CEO with Marketing Automation & Aligned Goals

Nov 4, 2013 - Each step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these... Comments

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