4 Reasons Why You Hate Your Sales and Marketing CRM Software

4 Reasons Why You Hate Your Sales and Marketing CRM Software

9y Ramon Ray

4 Reasons Why You Hate Your Sales and Marketing CR...

Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...

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Anticipation and Satisfaction: 2 Important Pillars for 2015

Anticipation and Satisfaction: 2 Important Pillars for 2015

9y Ramon Ray

Anticipation and Satisfaction: 2 Important Pillars...

What if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Rea...

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32 Ways to Better Use CRM for the Holidays (and Any Day)

32 Ways to Better Use CRM for the Holidays (and Any Day)

9y Ramon Ray

32 Ways to Better Use CRM for the Holidays (and An...

In order to get the most out of your sales this holiday season and beyond, make sure to leverage your customer relationship management system in the b...

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5 Basic Marketing Tools You Need Before CRM

5 Basic Marketing Tools You Need Before CRM

9y Ramon Ray

5 Basic Marketing Tools You Need Before CRM

Before you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Read M...

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Founder of UGG Boots Shares Old-School Principles of CRM

Founder of UGG Boots Shares Old-School Principles of CRM

9y Ramon Ray

Founder of UGG Boots Shares Old-School Principles ...

Although the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Read More...

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5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

9y Ramon Ray

5 Entrepreneurs Told Me Why CRM Is So Darn Complic...

Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...

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Companies Don’t Have Relationships, People Do: The Power of Social Signals

Companies Don’t Have Relationships, People Do: The Power of Social Signals

9y Ramon Ray

Companies Don’t Have Relationships, People Do: The...

Marketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationship...

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Beyond Tweets: How Social and CRM Are Joining Forces

Beyond Tweets: How Social and CRM Are Joining Forces

10y Ramon Ray

Beyond Tweets: How Social and CRM Are Joining Forc...

By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...

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4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

10y Ramon Ray

4 Simple Ways Smart Companies Track and Nurture Cr...

Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Read More...

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Why MailChimp Is Killing Auto-Responders: The Rise of CRM

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

10y Ramon Ray

Why MailChimp Is Killing Auto-Responders: The Rise...

New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small busine...

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When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

10y Ramon Ray

When Will LinkedIn Launch a CRM Service? Should CR...

Is a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to ...

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Microsoft and Salesforce Union: Does It Hurt Small Businesses?

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

10y Ramon Ray

Microsoft and Salesforce Union: Does It Hurt Small...

While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited f...

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Privacy vs. Personalization - The Creepy Side of Small Business CRM

Privacy vs. Personalization - The Creepy Side of Small Business CRM

10y Ramon Ray

Privacy vs. Personalization - The Creepy Side of S...

There's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are...

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How an Auto Body Shop Uses CRM to Earn Customer Satisfaction

How an Auto Body Shop Uses CRM to Earn Customer Satisfaction

10y Ramon Ray

How an Auto Body Shop Uses CRM to Earn Customer Sa...

Using one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost ...

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The Power of Personalization in an Impersonal World

The Power of Personalization in an Impersonal World

10y Ramon Ray

The Power of Personalization in an Impersonal Worl...

If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up f...

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5 Ways to Eliminate Wrong Data in Your Marketing

5 Ways to Eliminate Wrong Data in Your Marketing

10y Ramon Ray

5 Ways to Eliminate Wrong Data in Your Marketing

It's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper informati...

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The 1 Thing Smart Companies Do to Focus on Hot Leads

The 1 Thing Smart Companies Do to Focus on Hot Leads

10y Ramon Ray

The 1 Thing Smart Companies Do to Focus on Hot Lea...

Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...

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How Personal Communication Works With Marketing Automation

How Personal Communication Works With Marketing Automation

10y Ramon Ray

How Personal Communication Works With Marketing Au...

Using marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...

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The Fear of Selling to One Person vs. the Danger of Selling to All

The Fear of Selling to One Person vs. the Danger of Selling to All

10y Ramon Ray

The Fear of Selling to One Person vs. the Danger o...

By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better prod...

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What an Artist Taught Me About Marketing to a Small Audience

What an Artist Taught Me About Marketing to a Small Audience

10y Ramon Ray

What an Artist Taught Me About Marketing to a Smal...

Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying caref...

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Use Niche Marketing to Build Big Profits with CRM

Use Niche Marketing to Build Big Profits with CRM

10y Ramon Ray

Use Niche Marketing to Build Big Profits with CRM

Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...

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The Power of CRM for Solo Professionals, Consultants, and Experts

The Power of CRM for Solo Professionals, Consultants, and Experts

10y Ramon Ray

The Power of CRM for Solo Professionals, Consultan...

A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...

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Why a Small Athletic Sportswear Company Doesn’t Want Customers

Why a Small Athletic Sportswear Company Doesn’t Want Customers

10y Ramon Ray

Why a Small Athletic Sportswear Company Doesn’t Wa...

Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing...

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Learning From the Super Bowl and the NFL About CRM

Learning From the Super Bowl and the NFL About CRM

10y Ramon Ray

Learning From the Super Bowl and the NFL About CRM

How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...

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Advice From a Sales Guy: Why CRM Fails for Many Companies

Advice From a Sales Guy: Why CRM Fails for Many Companies

10y Ramon Ray

Advice From a Sales Guy: Why CRM Fails for Many Co...

CRM software shouldn't be expected to boost revenue or fix sales, but instead can be an ideal complement to an already existing great sales engine. Re...

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7 Ways CRM Will Help You Prepare for Christmas 2014

7 Ways CRM Will Help You Prepare for Christmas 2014

10y Ramon Ray

7 Ways CRM Will Help You Prepare for Christmas 201...

It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in ...

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The Role of CRM in Delighting & Surprising Customers

The Role of CRM in Delighting & Surprising Customers

10y Ramon Ray

The Role of CRM in Delighting & Surprising Cus...

Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the c...

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