Ramon Ray

Ramon Ray

Marketing & Technology Evangelist

Infusionsoft

Ramon Ray is Marketing and Technology Evangelist at Infusionsoft and Smallbiztechnology.com. He's a speaker, media pundit, journalist and author. His latest best seller is "The Facebook Guide to Small Business Marketing".

Some of the events Ramon has produced include the Small Business Summit, Small Biz Big Things with Seth Godin and the Small Business Technology Tour. As a speaker, Ramon has presented at the Consumer Electronics Show (CES) in Las Vegas with Guy Kawasaki, SXSW, Inc 500 and more.

As a journalist and freelance writer, Ramon has written for Inc Magazine, OPEN Forum, Entrepreneur.com and Clikz.com. Although Ramon is not a comedian, his audiences find him humorous. Despite no law enforcement experience, he is a graduate of the FBI Citizens Academy. Although Ramon does not know Jim Henson, he loves to do puppet shows in developing countries. See Ramon's full bio on his website.

Profile

RECENT ARTICLES BY RAMON RAY

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5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

Oct 20, 2014 - Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Comments

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Companies Don’t Have Relationships, People Do: The Power of Social Signals

Oct 6, 2014 - Marketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationships... Comments

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Beyond Tweets: How Social and CRM Are Joining Forces

Sep 30, 2014 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together... Comments

Customer service

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Sep 18, 2014 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Comments

MailChimp

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

Aug 25, 2014 - New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small businesses... Comments

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When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

Aug 11, 2014 - Is a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to... Comments

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Microsoft and Salesforce Union: Does It Hurt Small Businesses?

Jul 28, 2014 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited... Comments

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Privacy vs. Personalization - The Creepy Side of Small Business CRM

Jul 14, 2014 - There's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are... Comments

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How an Auto Body Shop Uses CRM to Earn Customer Satisfaction

Jun 30, 2014 - Using one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost... Comments

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The Power of Personalization in an Impersonal World

Jun 16, 2014 - If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up... Comments

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5 Ways to Eliminate Wrong Data in Your Marketing

Jun 2, 2014 - It's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper information... Comments

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The 1 Thing Smart Companies Do to Focus on Hot Leads

May 19, 2014 - Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Comments

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How Personal Communication Works With Marketing Automation

May 5, 2014 - Using marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve... Comments

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The Fear of Selling to One Person vs. the Danger of Selling to All

Apr 21, 2014 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products... Comments

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What an Artist Taught Me About Marketing to a Small Audience

Apr 7, 2014 - Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying careful... Comments

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Use Niche Marketing to Build Big Profits with CRM

Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact... Comments

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The Power of CRM for Solo Professionals, Consultants, and Experts

Mar 10, 2014 - A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for... Comments

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Why a Small Athletic Sportswear Company Doesn’t Want Customers

Feb 27, 2014 - Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing... Comments

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Learning From the Super Bowl and the NFL About CRM

Feb 10, 2014 - How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Comments

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Advice From a Sales Guy: Why CRM Fails for Many Companies

Jan 27, 2014 - CRM software shouldn't be expected to boost revenue or fix sales, but instead can be an ideal complement to an already existing great sales engine. Comments

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7 Ways CRM Will Help You Prepare for Christmas 2014

Jan 13, 2014 - It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in... Comments

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