Ramon Ray

Ramon Ray

Marketing & Technology Evangelist

Infusionsoft

Ramon Ray is Marketing and Technology Evangelist at Infusionsoft and Smallbiztechnology.com. He's a speaker, media pundit, journalist and author. His latest best seller is "The Facebook Guide to Small Business Marketing".

Some of the events Ramon has produced include the Small Business Summit, Small Biz Big Things with Seth Godin and the Small Business Technology Tour. As a speaker, Ramon has presented at the Consumer Electronics Show (CES) in Las Vegas with Guy Kawasaki, SXSW, Inc 500 and more.

As a journalist and freelance writer, Ramon has written for Inc Magazine, OPEN Forum, Entrepreneur.com and Clikz.com. Although Ramon is not a comedian, his audiences find him humorous. Despite no law enforcement experience, he is a graduate of the FBI Citizens Academy. Although Ramon does not know Jim Henson, he loves to do puppet shows in developing countries. See Ramon's full bio on his website.

Profile

RECENT ARTICLES BY RAMON RAY

small-business-crm

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

Jul 28, 2014 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited... Comments

personalization

Privacy vs. Personalization - The Creepy Side of Small Business CRM

Jul 14, 2014 - There's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are... Comments

Customer service questionnaire

How an Auto Body Shop Uses CRM to Earn Customer Satisfaction

Jun 30, 2014 - Using one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost... Comments

personalization

The Power of Personalization in an Impersonal World

Jun 16, 2014 - If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up... Comments

wrong-data

5 Ways to Eliminate Wrong Data in Your Marketing

Jun 2, 2014 - It's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper information... Comments

leads-shutterstock-165694019

The 1 Thing Smart Companies Do to Focus on Hot Leads

May 19, 2014 - Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Comments

personalization

How Personal Communication Works With Marketing Automation

May 5, 2014 - Using marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve... Comments

mattress-shop

The Fear of Selling to One Person vs. the Danger of Selling to All

Apr 21, 2014 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products... Comments

social-media-audience

What an Artist Taught Me About Marketing to a Small Audience

Apr 7, 2014 - Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying careful... Comments

niche-market

Use Niche Marketing to Build Big Profits with CRM

Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact... Comments

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The Power of CRM for Solo Professionals, Consultants, and Experts

Mar 10, 2014 - A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for... Comments

leads-shutterstock-165694019

Why a Small Athletic Sportswear Company Doesn’t Want Customers

Feb 27, 2014 - Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing... Comments

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Learning From the Super Bowl and the NFL About CRM

Feb 10, 2014 - How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Comments

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Advice From a Sales Guy: Why CRM Fails for Many Companies

Jan 27, 2014 - CRM software shouldn't be expected to boost revenue or fix sales, but instead can be an ideal complement to an already existing great sales engine. Comments

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7 Ways CRM Will Help You Prepare for Christmas 2014

Jan 13, 2014 - It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in... Comments

online-shopping

The Role of CRM in Delighting & Surprising Customers

Dec 16, 2013 - Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the... Comments

shutterstock-159960029

6 Steps to Boost Holiday Sales per Customer with CRM Software

Dec 2, 2013 - Although a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping... Comments

Figures cut out of paper showing collaboration

4 Ways CRM Software Works for Old School (Offline) Marketing

Nov 18, 2013 - When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers... Comments

amazon-ramon-ray

3 Things Amazon.com Can Teach Us About Marketing Automation

Nov 15, 2013 - We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers... Comments

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