Ellen Valentine

Ellen Valentine

Product Strategist, Silverpop

Ellen Valentine has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. She has deep expertise in launching new products, evaluating product and market positions, designing go-to-market strategy, and managing all digital marketing initiatives. She believes that great people and effective technology are foundations for success, but great execution is the ultimate differentiator.

In her role at Silverpop, an IBM company, she's focused on coaching and mentoring Silverpop clients to adapt and thrive in marketing's changing role. She's also a sought-out speaker at industry conferences and events.



Separating the 'what' from the 'how' in digital marketing

Nov 10, 2015 - Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content... Comments


4 ways to create personalized marketing messages

Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized... Comments


3 Tips for Mapping the Customer Journey

Sep 22, 2015 - Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple... Comments


Marketers: What’s On Your Tech Chart?

Aug 14, 2015 - Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize... Comments


3 Multichannel Marketing Use Cases for Improving the Customer Experience

Jul 14, 2015 - Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Comments


Putting Your Database to Work By Improving the Quality

Jun 17, 2015 - Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something... Comments


Top Eight Takeaways from IBM Amplify

May 20, 2015 - Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Comments


I’ve Built My Buyer Personas, Now What?

Apr 22, 2015 - Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Comments


Buyer Personas and Segmentation: One Is Not Like the Other

Mar 25, 2015 - Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? Comments

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4 Ways to Rally Around a Marketing Program

Feb 25, 2015 - Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Comments


3 Ways to Advance Digital Marketing in Your Organization

Jan 28, 2015 - These three tips can help you bring your company to the forefront of the digital marketing scene - are you ready? Comments


Key Trend for 2015: The Customer Journey Moves to Center Stage

Dec 3, 2014 - Leading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Comments


Implicit Profiling: The Truth Serum for Customers and Prospects

Nov 5, 2014 - Using implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Comments

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What Is the One Word You Need to Know to Drive Digital Marketing Success?

Oct 8, 2014 - Marketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Comments


7 Tips for Perfecting Your Digital Marketing Program

Sep 10, 2014 - Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your... Comments


Sales and Marketing Alignment: Is Everyone Rowing Together?

Aug 13, 2014 - Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress prospects... Comments


Survey Says: Automated Emails Outperform Manual Counterparts

Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's... Comments


It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

Jun 18, 2014 - It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to... Comments


Are You Trapped in a Marketing Hamster Wheel?

May 21, 2014 - Marketing automation can help you get off that hamster wheel and work smarter, not harder. Comments


Scoring: The Overlooked Marketing Automation Tool

Apr 23, 2014 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return... Comments


Nurture Marketing: Improving on the Heart of Marketing Automation

Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness... Comments

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