Ellen Valentine

Ellen Valentine

Product Strategist, Silverpop

Ellen Valentine has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. She has deep expertise in launching new products, evaluating product and market positions, designing go-to-market strategy, and managing all digital marketing initiatives. She believes that great people and effective technology are foundations for success, but great execution is the ultimate differentiator.

In her role at Silverpop, she's focused on coaching and mentoring Silverpop clients to adapt and thrive in marketing's changing role. She's also a sought-out speaker at industry conferences and events.

RECENT ARTICLES BY ELLEN VALENTINE

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Scoring: The Overlooked Marketing Automation Tool

Apr 23, 2014 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return... Comments

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Nurture Marketing: Improving on the Heart of Marketing Automation

Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness... Comments

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Marketing Automation: It’s Not Just for B2B Marketers

Feb 26, 2014 - Marketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be used... Comments

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How Are You Measuring Customer Success?

Jan 29, 2014 - Marketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. Comments

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Step Up Your Marketing Sophistication – Create a Marketing Automation Action Plan

Jan 3, 2014 - Most marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing... Comments

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Prepping for 2014: Perform a Content Audit in 5 Steps

Dec 4, 2013 - A good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your... Comments

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Get Your Marketing Budget Ready for 2014

Nov 11, 2013 - Use this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you... Comments

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