Ellen Valentine

Ellen Valentine

Product Strategist, Silverpop

Ellen Valentine has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. She has deep expertise in launching new products, evaluating product and market positions, designing go-to-market strategy, and managing all digital marketing initiatives. She believes that great people and effective technology are foundations for success, but great execution is the ultimate differentiator.

In her role at Silverpop, an IBM company, she's focused on coaching and mentoring Silverpop clients to adapt and thrive in marketing's changing role. She's also a sought-out speaker at industry conferences and events.

RECENT ARTICLES BY ELLEN VALENTINE

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Top Eight Takeaways from IBM Amplify

May 20, 2015 - Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Comments

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I’ve Built My Buyer Personas, Now What?

Apr 22, 2015 - Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Comments

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Buyer Personas and Segmentation: One Is Not Like the Other

Mar 25, 2015 - Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? Comments

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4 Ways to Rally Around a Marketing Program

Feb 25, 2015 - Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Comments

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3 Ways to Advance Digital Marketing in Your Organization

Jan 28, 2015 - These three tips can help you bring your company to the forefront of the digital marketing scene - are you ready? Comments

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Key Trend for 2015: The Customer Journey Moves to Center Stage

Dec 3, 2014 - Leading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Comments

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Implicit Profiling: The Truth Serum for Customers and Prospects

Nov 5, 2014 - Using implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Comments

Photo of people covering their faces with cards picturing question marks

What Is the One Word You Need to Know to Drive Digital Marketing Success?

Oct 8, 2014 - Marketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Comments

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7 Tips for Perfecting Your Digital Marketing Program

Sep 10, 2014 - Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your... Comments

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Sales and Marketing Alignment: Is Everyone Rowing Together?

Aug 13, 2014 - Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress prospects... Comments

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Survey Says: Automated Emails Outperform Manual Counterparts

Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's... Comments

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It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

Jun 18, 2014 - It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to... Comments

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Are You Trapped in a Marketing Hamster Wheel?

May 21, 2014 - Marketing automation can help you get off that hamster wheel and work smarter, not harder. Comments

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Scoring: The Overlooked Marketing Automation Tool

Apr 23, 2014 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return... Comments

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Nurture Marketing: Improving on the Heart of Marketing Automation

Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness... Comments

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Marketing Automation: It’s Not Just for B2B Marketers

Feb 26, 2014 - Marketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be used... Comments

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How Are You Measuring Customer Success?

Jan 29, 2014 - Marketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. Comments

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Step Up Your Marketing Sophistication – Create a Marketing Automation Action Plan

Jan 3, 2014 - Most marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing... Comments

A warehouse interior

Prepping for 2014: Perform a Content Audit in 5 Steps

Dec 4, 2013 - A good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your... Comments

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Get Your Marketing Budget Ready for 2014

Nov 11, 2013 - Use this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you... Comments

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