Getting off to a fast start, marketing style

Getting off to a fast start, marketing style

8y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

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5 strategies that guarantee digital marketing success

5 strategies that guarantee digital marketing success

8y Ellen Valentine

5 strategies that guarantee digital marketing succ...

With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...

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Separating the 'what' from the 'how' in digital marketing

Separating the 'what' from the 'how' in digital marketing

8y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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4 ways to create personalized marketing messages

4 ways to create personalized marketing messages

8y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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3 Tips for Mapping the Customer Journey

3 Tips for Mapping the Customer Journey

9y Ellen Valentine

3 Tips for Mapping the Customer Journey

Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...

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Marketers: What’s On Your Tech Chart?

Marketers: What’s On Your Tech Chart?

9y Ellen Valentine

Marketers: What’s On Your Tech Chart?

Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...

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3 Multichannel Marketing Use Cases for Improving the Customer Experience

3 Multichannel Marketing Use Cases for Improving the Customer Experience

9y Ellen Valentine

3 Multichannel Marketing Use Cases for Improving t...

Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Read More...

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Putting Your Database to Work By Improving the Quality

Putting Your Database to Work By Improving the Quality

9y Ellen Valentine

Putting Your Database to Work By Improving the Qua...

Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something m...

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Top Eight Takeaways from IBM Amplify

Top Eight Takeaways from IBM Amplify

9y Ellen Valentine

Top Eight Takeaways from IBM Amplify

Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Read More...

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I’ve Built My Buyer Personas, Now What?

I’ve Built My Buyer Personas, Now What?

9y Ellen Valentine

I’ve Built My Buyer Personas, Now What?

Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...

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Buyer Personas and Segmentation: One Is Not Like the Other

Buyer Personas and Segmentation: One Is Not Like the Other

9y Ellen Valentine

Buyer Personas and Segmentation: One Is Not Like t...

Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? R...

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4 Ways to Rally Around a Marketing Program

4 Ways to Rally Around a Marketing Program

9y Ellen Valentine

4 Ways to Rally Around a Marketing Program

Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...

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3 Ways to Advance Digital Marketing in Your Organization

3 Ways to Advance Digital Marketing in Your Organization

9y Ellen Valentine

3 Ways to Advance Digital Marketing in Your Organi...

These three tips can help you bring your company to the forefront of the digital marketing scene - are you ready? Read More...

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Key Trend for 2015: The Customer Journey Moves to Center Stage

Key Trend for 2015: The Customer Journey Moves to Center Stage

9y Ellen Valentine

Key Trend for 2015: The Customer Journey Moves to ...

Leading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Rea...

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Implicit Profiling: The Truth Serum for Customers and Prospects

Implicit Profiling: The Truth Serum for Customers and Prospects

9y Ellen Valentine

Implicit Profiling: The Truth Serum for Customers ...

Using implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Read More...

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What Is the One Word You Need to Know to Drive Digital Marketing Success?

What Is the One Word You Need to Know to Drive Digital Marketing Success?

9y Ellen Valentine

What Is the One Word You Need to Know to Drive Dig...

Marketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Read M...

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7 Tips for Perfecting Your Digital Marketing Program

7 Tips for Perfecting Your Digital Marketing Program

10y Ellen Valentine

7 Tips for Perfecting Your Digital Marketing Progr...

Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your ow...

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Sales and Marketing Alignment: Is Everyone Rowing Together?

Sales and Marketing Alignment: Is Everyone Rowing Together?

10y Ellen Valentine

Sales and Marketing Alignment: Is Everyone Rowing ...

Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress pro...

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Survey Says: Automated Emails Outperform Manual Counterparts

Survey Says: Automated Emails Outperform Manual Counterparts

10y Ellen Valentine

Survey Says: Automated Emails Outperform Manual Co...

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...

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It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

10y Ellen Valentine

It’s Halftime: How Are You Adjusting Your Digital ...

It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...

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Are You Trapped in a Marketing Hamster Wheel?

Are You Trapped in a Marketing Hamster Wheel?

10y Ellen Valentine

Are You Trapped in a Marketing Hamster Wheel?

Marketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...

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Scoring: The Overlooked Marketing Automation Tool

Scoring: The Overlooked Marketing Automation Tool

10y Ellen Valentine

Scoring: The Overlooked Marketing Automation Tool

Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on...

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Nurture Marketing: Improving on the Heart of Marketing Automation

Nurture Marketing: Improving on the Heart of Marketing Automation

10y Ellen Valentine

Nurture Marketing: Improving on the Heart of Marke...

Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and eff...

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Marketing Automation: It’s Not Just for B2B Marketers

Marketing Automation: It’s Not Just for B2B Marketers

10y Ellen Valentine

Marketing Automation: It’s Not Just for B2B Market...

Marketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be use...

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How Are You Measuring Customer Success?

How Are You Measuring Customer Success?

10y Ellen Valentine

How Are You Measuring Customer Success?

Marketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...

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Step Up Your Marketing Sophistication – Create a Marketing Automation Action Plan

Step Up Your Marketing Sophistication – Create a Marketing Automation Action Plan

10y Ellen Valentine

Step Up Your Marketing Sophistication – Create a M...

Most marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing a...

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Prepping for 2014: Perform a Content Audit in 5 Steps

Prepping for 2014: Perform a Content Audit in 5 Steps

10y Ellen Valentine

Prepping for 2014: Perform a Content Audit in 5 St...

A good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your ...

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