Ellen Valentine

Ellen Valentine

Product Strategist, Silverpop

Ellen Valentine has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. She has deep expertise in launching new products, evaluating product and market positions, designing go-to-market strategy, and managing all digital marketing initiatives. She believes that great people and effective technology are foundations for success, but great execution is the ultimate differentiator.

In her role at Silverpop, an IBM company, she's focused on coaching and mentoring Silverpop clients to adapt and thrive in marketing's changing role. She's also a sought-out speaker at industry conferences and events.

RECENT ARTICLES BY ELLEN VALENTINE

strategy

7 Tips for Perfecting Your Digital Marketing Program

Sep 10, 2014 - Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your... Comments

rowing-alignment

Sales and Marketing Alignment: Is Everyone Rowing Together?

Aug 13, 2014 - Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress prospects... Comments

resultsautomation

Survey Says: Automated Emails Outperform Manual Counterparts

Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's... Comments

marketing-game-plan

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

Jun 18, 2014 - It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to... Comments

marketing-hamster-wheel

Are You Trapped in a Marketing Hamster Wheel?

May 21, 2014 - Marketing automation can help you get off that hamster wheel and work smarter, not harder. Comments

black-friday-checklist

Scoring: The Overlooked Marketing Automation Tool

Apr 23, 2014 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return... Comments

nurture-marketing

Nurture Marketing: Improving on the Heart of Marketing Automation

Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness... Comments

b2c-b2b-shutterstock-137272184

Marketing Automation: It’s Not Just for B2B Marketers

Feb 26, 2014 - Marketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be used... Comments

success-game

How Are You Measuring Customer Success?

Jan 29, 2014 - Marketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. Comments

shutterstock-144078886

Step Up Your Marketing Sophistication – Create a Marketing Automation Action Plan

Jan 3, 2014 - Most marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing... Comments

A warehouse interior

Prepping for 2014: Perform a Content Audit in 5 Steps

Dec 4, 2013 - A good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your... Comments

budget-money-jar

Get Your Marketing Budget Ready for 2014

Nov 11, 2013 - Use this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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