Kevin Miller

Kevin Miller

Vice President of Solution Strategy, Salesfusion

Salesfusion

Kevin Miller is the vice president of Solution Strategy at Salesfusion and has more than 23 years of experience in marketing automation, CRM, marketing campaign management, and database marketing.

RECENT ARTICLES BY KEVIN MILLER

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CRM Alone Will Not Help Your Sales Team Win

Oct 14, 2014 - Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are... Comments

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Breathing New Life Into Events With Marketing Automation

Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding... Comments

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Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information... Comments

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When It Comes to Audience Engagement, Webinars Still Reign Supreme

Jul 22, 2014 - When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better... Comments

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Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

Jun 24, 2014 - Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing... Comments

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What Role Can C-Levels Play in Marketing and Sales Alignment?

May 27, 2014 - Chief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best align... Comments

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Aligning Marketing and Sales Means Giving Sales Information They Care About

Apr 29, 2014 - Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein marketing... Comments

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Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

Apr 1, 2014 - Marketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the... Comments

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Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

Mar 4, 2014 - There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are... Comments

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Does Your Email Marketing Suffer From Multiple Personality Disorder?

Feb 4, 2014 - Healthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are those... Comments

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B2B Marketers: Combat the Cheap Email Effect with Triggered Communications

Dec 9, 2013 - Thanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days where... Comments

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Google Encrypted Search Means SEOs Need a Better Toolbox

Nov 12, 2013 - SEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search... Comments

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