Kevin Miller

Kevin Miller

Vice President of Solution Strategy, Salesfusion


Kevin Miller is the vice president of Solution Strategy at Salesfusion and has more than 23 years of experience in marketing automation, CRM, marketing campaign management, and database marketing.



Marketing Automation and CRM Integration: You’re Doing It Wrong!

Sep 23, 2015 - Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors... Comments


The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

Aug 21, 2015 - Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swift... Comments

Star Trek The Next Generation

Why B2B Marketers Need to Start Watching Star Trek

Jul 24, 2015 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Comments


How Important Is the Automation Skillset to Young Marketers?

Jun 23, 2015 - People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers... Comments


How To Optimize Buyer Journeys with Nurture Programs

May 26, 2015 - Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers... Comments


Should Marketing Adapt to Sales or Sales Adapt to Marketing?

Apr 28, 2015 - As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Comments


Timing Is Everything in Nurture Marketing

Mar 31, 2015 - Like many things in life, timing is essential to a successful nurture marketing program. Comments


Are We Seeing an E-Newsletter Renaissance?

Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments


4 Key Tips to Successfully Implementing Marketing Automation Technology

Feb 3, 2015 - Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Comments


When Is the Right Time to Pass a Lead to Sales?

Jan 7, 2015 - There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process... Comments


The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology

Dec 9, 2014 - Marketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. Comments


How Deep Can Marketing Automation Go Into Your CRM?

Nov 11, 2014 - A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Comments


CRM Alone Will Not Help Your Sales Team Win

Oct 14, 2014 - Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are... Comments


Breathing New Life Into Events With Marketing Automation

Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding... Comments


Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information... Comments


When It Comes to Audience Engagement, Webinars Still Reign Supreme

Jul 22, 2014 - When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better... Comments


Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

Jun 24, 2014 - Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing... Comments


What Role Can C-Levels Play in Marketing and Sales Alignment?

May 27, 2014 - Chief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best align... Comments


Aligning Marketing and Sales Means Giving Sales Information They Care About

Apr 29, 2014 - Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein marketing... Comments


Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

Apr 1, 2014 - Marketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the... Comments


Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

Mar 4, 2014 - There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are... Comments

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