By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...
View articleBy deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...
View articleMarketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...
View articleIntegrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...
View articleLearning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...
View articleAs marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...
View articlePeople with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...
View articleCasting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...
View articleAs a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...
View articleLike many things in life, timing is essential to a successful nurture marketing program. Read More...
View articleEmail newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...
View articleMarketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...
View articleThere's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...
View articleMarketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. ...
View articleA look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...
View articleCustomer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are al...
View articleWhile event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewar...
View articleB2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...
View articleWhen webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement bett...
View articleWebinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...
View articleChief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best alig...
View articleSales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...
View articleMarketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the in...
View articleThere are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...
View articleHealthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are thos...
View articleThanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days whe...
View articleSEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search ...
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