Friends and foes: using sales to help fail-proof your marketing automation

Friends and foes: using sales to help fail-proof your marketing automation

8y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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Strike while the iron is hot: increasing call connects with marketing automation

Strike while the iron is hot: increasing call connects with marketing automation

8y Kevin Miller

Strike while the iron is hot: increasing call conn...

By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...

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How to fix a leaky lead funnel with proper scoring

How to fix a leaky lead funnel with proper scoring

8y Kevin Miller

How to fix a leaky lead funnel with proper scoring

Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...

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Marketing Automation and CRM Integration: You’re Doing It Wrong!

Marketing Automation and CRM Integration: You’re Doing It Wrong!

9y Kevin Miller

Marketing Automation and CRM Integration: You’re D...

Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...

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The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

9y Kevin Miller

The 5 Most Egregious Marketing Automation Fails an...

Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...

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Why B2B Marketers Need to Start Watching Star Trek

Why B2B Marketers Need to Start Watching Star Trek

9y Kevin Miller

Why B2B Marketers Need to Start Watching Star Trek

As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...

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How Important Is the Automation Skillset to Young Marketers?

How Important Is the Automation Skillset to Young Marketers?

9y Kevin Miller

How Important Is the Automation Skillset to Young ...

People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...

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How To Optimize Buyer Journeys with Nurture Programs

How To Optimize Buyer Journeys with Nurture Programs

9y Kevin Miller

How To Optimize Buyer Journeys with Nurture Progra...

Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...

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Should Marketing Adapt to Sales or Sales Adapt to Marketing?

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

9y Kevin Miller

Should Marketing Adapt to Sales or Sales Adapt to ...

As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...

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Timing Is Everything in Nurture Marketing

Timing Is Everything in Nurture Marketing

9y Kevin Miller

Timing Is Everything in Nurture Marketing

Like many things in life, timing is essential to a successful nurture marketing program. Read More...

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Are We Seeing an E-Newsletter Renaissance?

Are We Seeing an E-Newsletter Renaissance?

9y Kevin Miller

Are We Seeing an E-Newsletter Renaissance?

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...

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4 Key Tips to Successfully Implementing Marketing Automation Technology

4 Key Tips to Successfully Implementing Marketing Automation Technology

9y Kevin Miller

4 Key Tips to Successfully Implementing Marketing ...

Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...

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When Is the Right Time to Pass a Lead to Sales?

When Is the Right Time to Pass a Lead to Sales?

9y Kevin Miller

When Is the Right Time to Pass a Lead to Sales?

There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...

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The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology

The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology

9y Kevin Miller

The Biggest Roadblock in Marketing Automation Has ...

Marketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. ...

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How Deep Can Marketing Automation Go Into Your CRM?

How Deep Can Marketing Automation Go Into Your CRM?

9y Kevin Miller

How Deep Can Marketing Automation Go Into Your CRM...

A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...

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CRM Alone Will Not Help Your Sales Team Win

CRM Alone Will Not Help Your Sales Team Win

9y Kevin Miller

CRM Alone Will Not Help Your Sales Team Win

Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are al...

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Breathing New Life Into Events With Marketing Automation

Breathing New Life Into Events With Marketing Automation

10y Kevin Miller

Breathing New Life Into Events With Marketing Auto...

While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewar...

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Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

10y Kevin Miller

Finding ROI in B2B Marketing Can Feel Like Pushing...

B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...

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When It Comes to Audience Engagement, Webinars Still Reign Supreme

When It Comes to Audience Engagement, Webinars Still Reign Supreme

10y Kevin Miller

When It Comes to Audience Engagement, Webinars Sti...

When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement bett...

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Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

10y Kevin Miller

Traditional Marketing Campaigns Can Help Drive Inb...

Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...

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What Role Can C-Levels Play in Marketing and Sales Alignment?

What Role Can C-Levels Play in Marketing and Sales Alignment?

10y Kevin Miller

What Role Can C-Levels Play in Marketing and Sales...

Chief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best alig...

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Aligning Marketing and Sales Means Giving Sales Information They Care About

Aligning Marketing and Sales Means Giving Sales Information They Care About

10y Kevin Miller

Aligning Marketing and Sales Means Giving Sales In...

Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...

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Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

10y Kevin Miller

Why I Posted a Picture of a Can of Soup on My Face...

Marketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the in...

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Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

10y Kevin Miller

Marketing Automation and Olympic Figure Skating: W...

There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...

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Does Your Email Marketing Suffer From Multiple Personality Disorder?

Does Your Email Marketing Suffer From Multiple Personality Disorder?

10y Kevin Miller

Does Your Email Marketing Suffer From Multiple Per...

Healthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are thos...

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B2B Marketers: Combat the Cheap Email Effect with Triggered Communications

B2B Marketers: Combat the Cheap Email Effect with Triggered Communications

10y Kevin Miller

B2B Marketers: Combat the Cheap Email Effect with ...

Thanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days whe...

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Google Encrypted Search Means SEOs Need a Better Toolbox

Google Encrypted Search Means SEOs Need a Better Toolbox

10y Kevin Miller

Google Encrypted Search Means SEOs Need a Better T...

SEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search ...

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