Kevin Miller

Kevin Miller

Vice President of Solution Strategy, Salesfusion

Salesfusion

Kevin Miller is the vice president of Solution Strategy at Salesfusion and has more than 23 years of experience in marketing automation, CRM, marketing campaign management, and database marketing.

RECENT ARTICLES BY KEVIN MILLER

Star Trek The Next Generation

Why B2B Marketers Need to Start Watching Star Trek

Jul 24, 2015 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Comments

wizard-automation

How Important Is the Automation Skillset to Young Marketers?

Jun 23, 2015 - People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers... Comments

customerjourney

How To Optimize Buyer Journeys with Nurture Programs

May 26, 2015 - Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers... Comments

sales-marketing-aligned

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

Apr 28, 2015 - As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Comments

timing-is-everything

Timing Is Everything in Nurture Marketing

Mar 31, 2015 - Like many things in life, timing is essential to a successful nurture marketing program. Comments

email-newsletter

Are We Seeing an E-Newsletter Renaissance?

Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments

marketing-automation-graphic

4 Key Tips to Successfully Implementing Marketing Automation Technology

Feb 3, 2015 - Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Comments

leads-shutterstock-165694019

When Is the Right Time to Pass a Lead to Sales?

Jan 7, 2015 - There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process... Comments

digital-strategy-roadblock

The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology

Dec 9, 2014 - Marketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. Comments

shutterstock-159960029

How Deep Can Marketing Automation Go Into Your CRM?

Nov 11, 2014 - A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Comments

shutterstock-159960029

CRM Alone Will Not Help Your Sales Team Win

Oct 14, 2014 - Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are... Comments

automation-shutterstock-136061006

Breathing New Life Into Events With Marketing Automation

Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding... Comments

uphill-roi

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information... Comments

webinarboard

When It Comes to Audience Engagement, Webinars Still Reign Supreme

Jul 22, 2014 - When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better... Comments

inbound-marketing

Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

Jun 24, 2014 - Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing... Comments

sales-marketing-alignment

What Role Can C-Levels Play in Marketing and Sales Alignment?

May 27, 2014 - Chief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best align... Comments

sales-marketing-aligned

Aligning Marketing and Sales Means Giving Sales Information They Care About

Apr 29, 2014 - Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein marketing... Comments

facebook-automation

Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

Apr 1, 2014 - Marketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the... Comments

automation-shutterstock-136061006

Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

Mar 4, 2014 - There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are... Comments

personality-shutterstock-23215003-1

Does Your Email Marketing Suffer From Multiple Personality Disorder?

Feb 4, 2014 - Healthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are those... Comments

Crowd

B2B Marketers: Combat the Cheap Email Effect with Triggered Communications

Dec 9, 2013 - Thanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days where... Comments

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