Angie Pascale

Angie Pascale

Director of Marketing

Indaba Group

Angie Pascale is the director of marketing at Indaba Group and cofounder and vice president of search and social at Interstellar, where she leads customer engagement and platform optimization strategies for e-commerce brand partners.

Pascale has provided content for a variety of industry conferences and publications, including the Google Website Optimizer Authorized Consultant Summit, Search Engine Strategies, SMX Social Media Marketing, and eMarketing Association Conference.

Prior to Indaba and Interstellar, she was the director of social and SEO at Location3 Media, a leading digital marketing agency in Denver, Colorado. She graduated from Penn State University with a bachelor's degree in English. Follow her at @angiepascale.

Profile

RECENT ARTICLES BY ANGIE PASCALE

humor-in-social-media

4 Reasons to Use Humor in Your Social Media Content

May 27, 2015 - Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Comments

7-ways-to-increase-facebook-image-engagement

7 Ways to Increase Engagement With Facebook Image Posts

Apr 29, 2015 - It's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers even... Comments

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9 Things to Consider Before Starting a Blog

Apr 1, 2015 - These nine tips can help you revamp your brand's blog or start one from scratch. Comments

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6 Social Media Tips for Highly Regulated Verticals

Mar 4, 2015 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Comments

how-to-speak-with-customers-on-social

How to Speak With Customers on Social When You Aren’t the Target Audience

Feb 5, 2015 - In order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demographic... Comments

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Rethinking Social Media Success

Jan 7, 2015 - As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Comments

5-ways-to-make-your-online-store-more

5 Ways to Make Your Online Store More Social

Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

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7 Content Creation Tools for the Graphically Challenged

Nov 12, 2014 - These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Comments

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5 Ways to Improve Social Commerce

Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

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How to Manage Facebook Pages as a Multi-Unit Brand

Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global... Comments

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4 Steps for Localizing Your Social Media Approach

Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how... Comments

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Should You Still Care About Google Authorship?

Jul 23, 2014 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular... Comments

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Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency... Comments

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What Foursquare’s Swarm App Means for Businesses

May 28, 2014 - The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Comments

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7 Legitimate Ways That Social Media Impacts SEO

Apr 30, 2014 - To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Comments

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Building Relationships, Not Links: Why Guest Blogging Will Never Die

Apr 2, 2014 - Guest blogging is not dead. Although it may have lost footing as an SEO tactic, as a means for increasing awareness and building thought leadership... Comments

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7 Tips for Managing and Maximizing Content in Social Media

Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and... Comments

Social Media

How Social Media Is Changing Language Usage and What Marketers Need to Know About It

Feb 5, 2014 - Some people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves... Comments

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Using Social Media Data to Build Audience Personas

Jan 8, 2014 - See three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer... Comments

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Tracking Dark Social Media: A Light at the End of the Tunnel

Dec 11, 2013 - Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand... Comments

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