Angie Pascale

Angie Pascale

Social Media Director

Location3 Media

Angie Pascale is the social media director at Location3 Media, providing strategic direction for social media and content marketing campaigns, and helping to integrate social media, SEO, paid media and other digital marketing efforts for enterprise, franchise and multiunit brands.

Angie has provided content for a variety of industry conferences and publications, including the Google Website Optimizer Authorized Consultant Summit, Search Engine Strategies, SMX Social Media Marketing and eMarketing Association Conference.

Prior to joining Location3 in 2006, Angie was an account executive at Marich Communications, a literary, entertainment and consumer products publicity firm based in Los Angeles. She graduated from Penn State University with a bachelor's degree in English. Follow her at @angiepascale.

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RECENT ARTICLES BY ANGIE PASCALE

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How to Manage Facebook Pages as a Multi-Unit Brand

Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global... Comments

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4 Steps for Localizing Your Social Media Approach

Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how... Comments

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Should You Still Care About Google Authorship?

Jul 23, 2014 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular... Comments

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Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency... Comments

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What Foursquare’s Swarm App Means for Businesses

May 28, 2014 - The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Comments

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7 Legitimate Ways That Social Media Impacts SEO

Apr 30, 2014 - To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Comments

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Building Relationships, Not Links: Why Guest Blogging Will Never Die

Apr 2, 2014 - Guest blogging is not dead. Although it may have lost footing as an SEO tactic, as a means for increasing awareness and building thought leadership... Comments

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7 Tips for Managing and Maximizing Content in Social Media

Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and... Comments

Social Media

How Social Media Is Changing Language Usage and What Marketers Need to Know About It

Feb 5, 2014 - Some people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves... Comments

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Using Social Media Data to Build Audience Personas

Jan 8, 2014 - See three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer... Comments

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Tracking Dark Social Media: A Light at the End of the Tunnel

Dec 11, 2013 - Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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