Angie Pascale

Angie Pascale

Director of Marketing

Indaba Group

Angie Pascale is the director of marketing at Indaba Group and cofounder and vice president of search and social at Interstellar, where she leads customer engagement and platform optimization strategies for e-commerce brand partners.

Pascale has provided content for a variety of industry conferences and publications, including the Google Website Optimizer Authorized Consultant Summit, Search Engine Strategies, SMX Social Media Marketing, and eMarketing Association Conference.

Prior to Indaba and Interstellar, she was the director of social and SEO at Location3 Media, a leading digital marketing agency in Denver, Colorado. She graduated from Penn State University with a bachelor's degree in English. Follow her at @angiepascale.




Facebook Lead Ads opens up to all advertisers

Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships... Comments


How Customers Perceive Your Social Media Challenges

Sep 22, 2015 - These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivating... Comments


8 Social Media Tips to Prep for 2015 Holiday Shopping Season

Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic... Comments


4 Social Media Buzzwords You Should Not Stop Using

Jul 28, 2015 - All digital marketers should keep the following four social media terms in their vocabulary. Comments


Are You Adhering to the FTC's New Social Media Guidelines?

Jun 24, 2015 - The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests... Comments


4 Reasons to Use Humor in Your Social Media Content

May 27, 2015 - Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Comments


7 Ways to Increase Engagement With Facebook Image Posts

Apr 29, 2015 - It's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers even... Comments


9 Things to Consider Before Starting a Blog

Apr 1, 2015 - These nine tips can help you revamp your brand's blog or start one from scratch. Comments


6 Social Media Tips for Highly Regulated Verticals

Mar 4, 2015 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Comments


How to Speak With Customers on Social When You Aren’t the Target Audience

Feb 5, 2015 - In order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demographic... Comments


Rethinking Social Media Success

Jan 7, 2015 - As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Comments


5 Ways to Make Your Online Store More Social

Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments


7 Content Creation Tools for the Graphically Challenged

Nov 12, 2014 - These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Comments


5 Ways to Improve Social Commerce

Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments


How to Manage Facebook Pages as a Multi-Unit Brand

Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global... Comments


4 Steps for Localizing Your Social Media Approach

Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how... Comments


Should You Still Care About Google Authorship?

Jul 23, 2014 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular... Comments


Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency... Comments


What Foursquare’s Swarm App Means for Businesses

May 28, 2014 - The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Comments


7 Legitimate Ways That Social Media Impacts SEO

Apr 30, 2014 - To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Comments


Building Relationships, Not Links: Why Guest Blogging Will Never Die

Apr 2, 2014 - Guest blogging is not dead. Although it may have lost footing as an SEO tactic, as a means for increasing awareness and building thought leadership... Comments

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