Rahul Garg

Rahul Garg

Head of AdX, Southeast Asia, India, and Korea


Rahul is currently the head of Ad-Exchange for Southeast Asia, India, and Korea where he’s championing creation of programmatic ecosystem working with multiple partners like Retargeters/Ad networks, trading desks, DSPs, agencies and publishers. He has been with Google for over 3.5 years and has worn several hats building the display and search business in the region. In his role as strategy lead for display, he launched several initiatives leading to Asia Pacific becoming the fastest growing region in the company. Prior to Google, Rahul worked as senior product manager and holds 16 U.S. patents in the area of system and algorithm design.



Primer on Programmatic Buying and Mobile RTB Triggers in 2014

Jan 21, 2014 - Programmatic buying simplified. Comments

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