Head of AdX, Southeast Asia, India, and Korea
Rahul is currently the head of Ad-Exchange for Southeast Asia, India, and Korea where he’s championing creation of programmatic ecosystem working with multiple partners like Retargeters/Ad networks, trading desks, DSPs, agencies and publishers. He has been with Google for over 3.5 years and has worn several hats building the display and search business in the region. In his role as strategy lead for display, he launched several initiatives leading to Asia Pacific becoming the fastest growing region in the company. Prior to Google, Rahul worked as senior product manager and holds 16 U.S. patents in the area of system and algorithm design.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
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September 30, 2014
1:00pm ET/10:00am PT