Head of AdX, Southeast Asia, India, and Korea
Rahul is currently the head of Ad-Exchange for Southeast Asia, India, and Korea where he’s championing creation of programmatic ecosystem working with multiple partners like Retargeters/Ad networks, trading desks, DSPs, agencies and publishers. He has been with Google for over 3.5 years and has worn several hats building the display and search business in the region. In his role as strategy lead for display, he launched several initiatives leading to Asia Pacific becoming the fastest growing region in the company. Prior to Google, Rahul worked as senior product manager and holds 16 U.S. patents in the area of system and algorithm design.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT