Erik  Hallander

Erik Hallander

director of mobile and innovation , Isobar Australia

With 14 years programming experience spanning across three continents, Erik leads the Front-End and mobile teams at Isobar Australia as well as putting considerable effort into future casting. Over the past two years, Erik has rolled out major initiatives in the business such as responsive design and an increased mobile focus.

RECENT ARTICLES BY ERIK HALLANDER

estimote

7 Real-World Lessons From Beacons

Mar 30, 2014 - As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beacons... Comments

cokeahh

The Top 10 Digital Campaigns of 2013

Dec 17, 2013 - My colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winning... Comments

Mobile First? Hold That Thought...

Oct 17, 2012 - Mobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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