Lead community manager , Isobar Australia
Andy Cronin is the lead community manager for Isobar in Australia, managing a team of social media community managers that are responsible for growing and managing the social media presence and fan engagement of major brands like Cadbury, GM Holden, and Lululemon. Over the last 6+ years, he has worked in the social media space alongside other brands like Telstra, Target, Jetstar, Red Rooster, and David Jones. Andy is a thought leader in social media in Australia, and is active in industry initiatives, including being on the board of Social Media Club Melbourne and guest lecturing at various universities and industry events on social media community management, strategy, and crises management.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT