Lead community manager , Isobar Australia
Andy Cronin is the lead community manager for Isobar in Australia, managing a team of social media community managers that are responsible for growing and managing the social media presence and fan engagement of major brands like Cadbury, GM Holden, and Lululemon. Over the last 6+ years, he has worked in the social media space alongside other brands like Telstra, Target, Jetstar, Red Rooster, and David Jones. Andy is a thought leader in social media in Australia, and is active in industry initiatives, including being on the board of Social Media Club Melbourne and guest lecturing at various universities and industry events on social media community management, strategy, and crises management.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014