Kristin Low

Kristin Low

Co-founder

On-Off Design & Technology

Kristin Low is founder of On-off Design & Technology, a strategic design and digital services company, based in Hong Kong. He has a background in user experience (UX) design, service design, and product management. Kristin founded the Design Thinking network in Hong Kong, which has over 500 members. He’s also an MC, mentor, and trainer, and hosts jams and hackathons. He’s passionate about blending human-centered insights with quantitative data to drive business growth and innovation.

RECENT ARTICLES BY KRISTIN LOW

conversion-funnel-strategies

A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion

Feb 3, 2014 - By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four... Comments

growth

Growth Hacking: Marketing Joins the Lean Revolution

Jan 22, 2014 - The impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods... Comments

internetofthings

5 Ways “The Internet of Things” Will Disrupt Business in 2014

Dec 16, 2013 - With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Comments

bigdata

Measurement Without Experimentation is Vanity - How To Do Big Data Better

Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re... Comments

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ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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