Kristin Low

Kristin Low

Co-founder

On-Off Design & Technology

Kristin Low is founder of On-off Design & Technology, a strategic design and digital services company, based in Hong Kong. He has a background in user experience (UX) design, service design, and product management. Kristin founded the Design Thinking network in Hong Kong, which has over 500 members. He’s also an MC, mentor, and trainer, and hosts jams and hackathons. He’s passionate about blending human-centered insights with quantitative data to drive business growth and innovation.

RECENT ARTICLES BY KRISTIN LOW

buy-now

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy... Comments

metrics-that-matter

13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

Jul 27, 2014 - This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

metrics-that-matter

13 Metrics to Watch If Your Business Depends on Network Effects (Part 1)

Jun 29, 2014 - Part one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

analytics-framework

5 Tools to Analyze and Optimize Live Digital Campaigns

May 4, 2014 - There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Comments

conversion-funnel-strategies

A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion

Feb 3, 2014 - By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four... Comments

growth

Growth Hacking: Marketing Joins the Lean Revolution

Jan 22, 2014 - The impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods... Comments

internetofthings

5 Ways “The Internet of Things” Will Disrupt Business in 2014

Dec 16, 2013 - With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Comments

bigdata

Measurement Without Experimentation is Vanity - How To Do Big Data Better

Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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