Ian Chee

Ian Chee

Ian Chee is the chief strategy officer at digital agency, MRY. A veteran digital marketer and strategist, Chee leads MRY's strategy team and oversees all planning and strategic output across the U.S. offices. He has nearly 15 years of experience in digital strategy, most recently leading planning across all accounts at AKQA NYC, including clients such as Chase, Kraft, and Google. Before joining AKQA, Chee led global strategy for Delta, Samsung, American Express, and the Hartford at Digitas as the agency's vice president and director of account planning. In his current role, Chee contributes strategic insight to MRY's portfolio of clients such as J&J, Visa, and Adobe.

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RECENT ARTICLES BY IAN CHEE

apple-watch-official

The Apple Watch: Why Size Matters

Sep 15, 2014 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must... Comments

friendster

Do You Remember Friendster?

Jul 21, 2014 - Marketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and... Comments

counterfeit

What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing

May 26, 2014 - We no longer have to counterfeit in the digital marketing world - let's break the rules. That's what the Internet is for. Comments

technology-evolution

How Talking to Your Fridge Will Change Marketing

Mar 31, 2014 - What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? Comments

mry-instagram

The Instagram Rule of 11

Jan 28, 2014 - Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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