MaryAnn Bekkedahl is co-founder and president of The Swizzle and an expert in email organization. She was named Adweek Media's "Publishing Executive of the Year" in 2009. She has earned spots for her brands on the prestigious and highly coveted trade lists including AdWeek's Hot List, and Advertising Age's A-List. Min magazine named her one of the "Most Intriguing People" of 2004, Gotham magazine named her one of its "40 under 40" in 2003, and Advertising Age named her a "Woman to Watch" in 2003. She holds a bachelor's degree from the University of Michigan.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
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September 30, 2014
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