MaryAnn Bekkedahl

MaryAnn Bekkedahl

MaryAnn Bekkedahl is co-founder and president of The Swizzle and an expert in email organization. She was named Adweek Media's "Publishing Executive of the Year" in 2009. She has earned spots for her brands on the prestigious and highly coveted trade lists including AdWeek's Hot List, and Advertising Age's A-List. Min magazine named her one of the "Most Intriguing People" of 2004, Gotham magazine named her one of its "40 under 40" in 2003, and Advertising Age named her a "Woman to Watch" in 2003. She holds a bachelor's degree from the University of Michigan.

RECENT ARTICLES BY MARYANN BEKKEDAHL

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Email Campaigns: Why Big Data and Understanding Your Customer Matter Most

Feb 21, 2014 - Email is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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