Bob Cargill

Bob Cargill

Director of Social Media

Overdrive Interactive

Bob Cargill, who was named "Direct Marketer of the Year" for 2009 by the New England Direct Marketing Association (NEDMA), is director of social media at Overdrive Interactive. During the course of his career, his work has been recognized with more than 40 awards from NEDMA, including Gold for his blog, Gold for Best Tweets, and Silver for Best Copywriting. Bob likes to keep his fingers on the pulse of the industry in which he earns his livelihood. Not only has he presented many times about social media, copywriting, and direct marketing, he has been published or quoted on his areas of expertise in numerous media outlets. He is a past president of NEDMA and a graduate of Leadership MetroWest's Leadership Academy.

Profile

RECENT ARTICLES BY BOB CARGILL

funny-social-media

12 Social Media Posts That Are Funnier Than Yours

Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing... Comments

social-media-wrong-way

Social Media: 15 Ways You’re Doing It Wrong

Feb 24, 2015 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Comments

selfie-social-media

20 Types of Selfies to Ask Your Audience to Share

Jan 27, 2015 - There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Comments

real-life-social-media

5 Ways to Use Social Media to Make a Huge Impact in Real Life

Jan 6, 2015 - These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the socially... Comments

instagram-collage

6 Brands That Are Killing It on Instagram

Dec 2, 2014 - These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms... Comments

learn-chalkboard

Lessons Learned From 10 Terrific Tweets

Nov 4, 2014 - Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts... Comments

social-media-strategy

How to Plan a Social Media Strategy in 12 Steps

Oct 7, 2014 - It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put... Comments

People training in a gym

10 Ways for Health Clubs to Flex Their Social Media Muscles

Sep 9, 2014 - These methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boost... Comments

askquestions

10 Questions to Ask Your Social Media Audience

Aug 12, 2014 - Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next... Comments

vine

10 Reasons Why You Should Use Vine to Build Your Brand

Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use... Comments

social-media-audience

10 Ways to Build a Social Media Audience

Jun 17, 2014 - These 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as well... Comments

2014bostonmarathon

How Brands Tweeted About the 2014 Boston Marathon

May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April... Comments

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10 Types of Visuals to Boost Your Social Media Engagement

Apr 22, 2014 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand... Comments

ellen-oscars-selfie

Smile, You’re on Social Media

Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and... Comments

twitter-bird-blue-on-white

10 Ways Your Brand Can Stand Out on Twitter

Feb 25, 2014 - Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an... Comments

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