Bob Cargill

Bob Cargill

Director of Social Media

Overdrive Interactive

Bob Cargill, who was named "Direct Marketer of the Year" for 2009 by the New England Direct Marketing Association (NEDMA), is director of social media at Overdrive Interactive. During the course of his career, his work has been recognized with more than 40 awards from NEDMA, including Gold for his blog, Gold for Best Tweets, and Silver for Best Copywriting. Bob likes to keep his fingers on the pulse of the industry in which he earns his livelihood. Not only has he presented many times about social media, copywriting, and direct marketing, he has been published or quoted on his areas of expertise in numerous media outlets. He is a past president of NEDMA and a graduate of Leadership MetroWest's Leadership Academy.




Social media: a revolutionary change that is impossible to ignore

Nov 5, 2015 - Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads;... Comments


10 B2B brands that are killing it on social media

Oct 7, 2015 - Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter... Comments


Why Periscope Is the Next Big Thing in Social Media

Sep 15, 2015 - With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big... Comments


10 Lessons Learned About Social Media From My Parents

Aug 12, 2015 - Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and... Comments


10 Ways to Find Common Ground With Your Social Media Audience

Jul 14, 2015 - There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Comments

Pint of beer

How 10 Beer Brands Rock the Social Media Scene

Jun 16, 2015 - Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser... Comments


How 10 Nonprofit Brands Roll on Twitter

May 19, 2015 - Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming... Comments


10 Ways to Humanize Your Social Media Brand

Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments


12 Social Media Posts That Are Funnier Than Yours

Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing... Comments


Social Media: 15 Ways You’re Doing It Wrong

Feb 24, 2015 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Comments


20 Types of Selfies to Ask Your Audience to Share

Jan 27, 2015 - There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Comments


5 Ways to Use Social Media to Make a Huge Impact in Real Life

Jan 6, 2015 - These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the socially... Comments


6 Brands That Are Killing It on Instagram

Dec 2, 2014 - These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms... Comments


Lessons Learned From 10 Terrific Tweets

Nov 4, 2014 - Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts... Comments


How to Plan a Social Media Strategy in 12 Steps

Oct 7, 2014 - It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put... Comments

People training in a gym

10 Ways for Health Clubs to Flex Their Social Media Muscles

Sep 9, 2014 - These methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boost... Comments


10 Questions to Ask Your Social Media Audience

Aug 12, 2014 - Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next... Comments


10 Reasons Why You Should Use Vine to Build Your Brand

Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use... Comments


10 Ways to Build a Social Media Audience

Jun 17, 2014 - These 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as well... Comments


How Brands Tweeted About the 2014 Boston Marathon

May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April... Comments


10 Types of Visuals to Boost Your Social Media Engagement

Apr 22, 2014 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.