Rohit  Kumar

Rohit Kumar

Managing Director, South East Asia, HK and Taiwan, Sociomantic

Rohit A. Kumar is the managing director APAC, Sociomantic Labs. Prior to joining Sociomantic, Rohit ran his own ad tech advisory business. Rohit has also worked for Google where he began as industry manager for Google’s automotive team. Later, as a founding member of Google’s EMEA Ad Exchange team, he led the commercialization of the product and helped bring real-time bidding (RTB) to the marketplace in early 2010. He holds a degree in economics from University of Madras in India and a Master’s degree in management from the London School of Economics. Today, Rohit leads the growth and development of Sociomantic in Southeast Asia. You can find him on LinkedIn and Twitter.



Does an app exist if it is never used?

Oct 12, 2015 - Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Comments

Data pie chart

APAC’s Misplaced Expectations for Programmatic

Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments


The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

Jun 7, 2015 - In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Comments


The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

Jun 1, 2015 - APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Comments


Winning the Battle Between Bricks and Clicks

Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments


When It Comes to Data, Go Smart Before You Go Big

Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments


Understanding Real Value in RTB: The Importance of Transparency

Apr 13, 2014 - The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points... Comments


Marketing Beyond the CPA

Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for... Comments

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