Rohit  Kumar

Rohit Kumar

Managing Director, South East Asia, HK and Taiwan, Sociomantic

Rohit A. Kumar is the managing director APAC, Sociomantic Labs. Prior to joining Sociomantic, Rohit ran his own ad tech advisory business. Rohit has also worked for Google where he began as industry manager for Google’s automotive team. Later, as a founding member of Google’s EMEA Ad Exchange team, he led the commercialization of the product and helped bring real-time bidding (RTB) to the marketplace in early 2010. He holds a degree in economics from University of Madras in India and a Master’s degree in management from the London School of Economics. Today, Rohit leads the growth and development of Sociomantic in Southeast Asia. You can find him on LinkedIn and Twitter.

RECENT ARTICLES BY ROHIT KUMAR

online-offline-o2o

Winning the Battle Between Bricks and Clicks

Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

socialmediaengagement1

When It Comes to Data, Go Smart Before You Go Big

Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

programmatic

Understanding Real Value in RTB: The Importance of Transparency

Apr 13, 2014 - The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points... Comments

customer-lifetime-value

Marketing Beyond the CPA

Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for... Comments

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