Rohit  Kumar

Rohit Kumar

Managing Director, South East Asia, HK and Taiwan, Sociomantic

Rohit Kumar joined Google in 2007, where he began as industry manager for Google’s automotive team. Later, as a founding member of Google’s EMEA Ad Exchange team, he led the commercialization of the product and helped bring real-time bidding (RTB) to the marketplace in early 2010. Prior to joining Sociomantic, Rohit ran his own ad tech advisory business. He holds a degree in economics from University of Madras in India and a Master’s degree in management from the London School of Economics. Today, Rohit leads the growth and development of Sociomantic in Southeast Asia. You can find him on LinkedIn and Twitter.

RECENT ARTICLES BY ROHIT KUMAR

programmatic

Understanding Real Value in RTB: The Importance of Transparency

Apr 13, 2014 - The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points... Comments

customer-lifetime-value

Marketing Beyond the CPA

Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for... Comments

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