Managing Director, South East Asia, HK and Taiwan, Sociomantic
Rohit Kumar joined Google in 2007, where he began as industry manager for Google’s automotive team. Later, as a founding member of Google’s EMEA Ad Exchange team, he led the commercialization of the product and helped bring real-time bidding (RTB) to the marketplace in early 2010. Prior to joining Sociomantic, Rohit ran his own ad tech advisory business. He holds a degree in economics from University of Madras in India and a Master’s degree in management from the London School of Economics. Today, Rohit leads the growth and development of Sociomantic in Southeast Asia. You can find him on LinkedIn and Twitter.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT