Rohit  Kumar

Rohit Kumar

Managing Director, South East Asia, HK and Taiwan, Sociomantic

Rohit A. Kumar is the managing director APAC, Sociomantic Labs. Prior to joining Sociomantic, Rohit ran his own ad tech advisory business. Rohit has also worked for Google where he began as industry manager for Google’s automotive team. Later, as a founding member of Google’s EMEA Ad Exchange team, he led the commercialization of the product and helped bring real-time bidding (RTB) to the marketplace in early 2010. He holds a degree in economics from University of Madras in India and a Master’s degree in management from the London School of Economics. Today, Rohit leads the growth and development of Sociomantic in Southeast Asia. You can find him on LinkedIn and Twitter.

RECENT ARTICLES BY ROHIT KUMAR

data-pie-chart

APAC’s Misplaced Expectations for Programmatic

Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments

cross-device-mobile-tablet

The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

Jun 7, 2015 - In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Comments

multi-device

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

Jun 1, 2015 - APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Comments

online-offline-o2o

Winning the Battle Between Bricks and Clicks

Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

socialmediaengagement1

When It Comes to Data, Go Smart Before You Go Big

Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

programmatic

Understanding Real Value in RTB: The Importance of Transparency

Apr 13, 2014 - The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points... Comments

customer-lifetime-value

Marketing Beyond the CPA

Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...