Kevin Tan

Kevin Tan

Co-founder and CEO, Eyeota

Kevin is an American based in Singapore and has been working internationally and living in Asia since 1992. He was formerly SVP International at Adify (sold to Cox Enterprises) where he managed the teams/offices across Asia, Europe and Latam; VP ad sales and sponsorships for Viacom/MTV Asia-Pacific; CEO/founder at iamasia (the leading Internet audience measurement company in Asia); and managing director at Taylor Nelson Sofres China. He has also worked for AC Nielsen and has consulted for leading international digital marketing, advertising, market research, and audience data companies. Kevin is a graduate of Duke University (go Blue Devils!). He has a passion for digital media and data and believes in audiences.

RECENT ARTICLES BY KEVIN TAN

tnsmobilelife2013

Cross-Device Targeting - Why the Hype?

Feb 27, 2014 - An introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Comments

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