Co-founder and CEO, Eyeota
Kevin is an American based in Singapore and has been working internationally and living in Asia since 1992. He was formerly SVP International at Adify (sold to Cox Enterprises) where he managed the teams/offices across Asia, Europe and Latam; VP ad sales and sponsorships for Viacom/MTV Asia-Pacific; CEO/founder at iamasia (the leading Internet audience measurement company in Asia); and managing director at Taylor Nelson Sofres China. He has also worked for AC Nielsen and has consulted for leading international digital marketing, advertising, market research, and audience data companies. Kevin is a graduate of Duke University (go Blue Devils!). He has a passion for digital media and data and believes in audiences.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT