Nate Young

Nate Young

Director of Demand Generation, Kenshoo

Nate Young is the director of Demand Generation at KenshooTM, a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.

Kenshoo's mission is to empower every marketer in the world with technology to build brands and generate demand across all media.

Nate brings more than eight years of online media sales and marketing expertise to the Kenshoo team. Prior to joining Kenshoo, Nate oversaw both sales and operations in an agency environment that delivered a variety of digital products targeted to businesses looking to excel in Local Search. In the early stages of his tenure at Kenshoo he was part of a team that launched a new product line, Kenshoo Local. During this time he served in client service, product, and sales roles. He garnered his marketing skills by launching a robust demand generation initiative at Kenshoo resulting in significant gains in revenue, sales, and organizational alignment.

RECENT ARTICLES BY NATE YOUNG

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4 Ways Predictive Technology Makes Your Life Easier

Aug 22, 2014 - Advancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways... Comments

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Is Your Organization a Winning Team?

Jul 11, 2014 - In order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development... Comments

marketing-performance

4 Technologies That Improve Marketing Performance

Jun 9, 2014 - Don't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the... Comments

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Marketing Automation Redefined

Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing... Comments

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5 Reasons You Need Buyer Personas

Mar 7, 2014 - If you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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