Director of Demand Generation, Kenshoo
Nate Young is the director of Demand Generation at KenshooTM, a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.
Kenshoo's mission is to empower every marketer in the world with technology to build brands and generate demand across all media.
Nate brings more than eight years of online media sales and marketing expertise to the Kenshoo team. Prior to joining Kenshoo, Nate oversaw both sales and operations in an agency environment that delivered a variety of digital products targeted to businesses looking to excel in Local Search. In the early stages of his tenure at Kenshoo he was part of a team that launched a new product line, Kenshoo Local. During this time he served in client service, product, and sales roles. He garnered his marketing skills by launching a robust demand generation initiative at Kenshoo resulting in significant gains in revenue, sales, and organizational alignment.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT