Kimberley Brind

Kimberley Brind

Global Marketing Executive, Social Strategist, Oracle

Kimberley Brind is global marketing executive and social strategist at Oracle. She is an accomplished and pragmatic goal orientated technology marketer with an entrepreneurial approach and more than 20 years international, strategic marketing, demand generation, and marketing communications experience.

RECENT ARTICLES BY KIMBERLEY BRIND

social-media-tv

Conquering Social Marketing Fears– Part 2

Jun 30, 2014 - Corporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniques... Comments

social-marketing

Conquering Social Marketing Fears Part 1

Jun 2, 2014 - B2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows. Comments

social-narcissism

Beware of Accidental Social Narcissism

May 5, 2014 - Maintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding accidental... Comments

the-real-you-social

Social Marketing Needs the Real You

Apr 7, 2014 - Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Comments

books

Get Rid of Your Marketing Books

Mar 10, 2014 - Social marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determined... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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