Founder, Delightful Communications
Mel is founder of Seattle-based consultancy Delightful Communications, which helps businesses and individuals understand and successfully apply strategies that focus on social media, digital PR, and personal branding.
He also relishes his work as US Brand Ambassador for Majestic, evangelizing the largest publically available link intelligence database and toolset on the planet to marketing, advertising, and PR professionals all over America.
Previous to Delightful and Majestic, Mel's seven-year role as Digital Marketing Evangelist at Microsoft Advertising saw him build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing, and by speaking about digital marketing at conferences, trade shows, and other events all over the world.
He's also co-author of the critically acclaimed Pioneers of Digital.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.