Founder, Delightful Communications
Mel is founder of Seattle-based consultancy Delightful Communications, which helps businesses and individuals understand and successfully apply strategies that focus on social media, digital PR, and personal branding.
He also relishes his work as US Brand Ambassador for Majestic, evangelizing the largest publically available link intelligence database and toolset on the planet to marketing, advertising, and PR professionals all over America.
Previous to Delightful and Majestic, Mel's seven-year role as Digital Marketing Evangelist at Microsoft Advertising saw him build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing, and by speaking about digital marketing at conferences, trade shows, and other events all over the world.
He's also co-author of the critically acclaimed Pioneers of Digital.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT