Founder, Delightful Communications
Mel is founder of Seattle-based consultancy Delightful Communications, which helps businesses and individuals understand and successfully apply strategies that focus on social media, digital PR, and personal branding.
He also relishes his work as U.S. brand ambassador for Majestic SEO, evangelizing the largest publically available link intelligence database and toolset on the planet to marketing, advertising, and PR professionals all over America.
Previous to Delightful and Majestic, Mel's seven-year role as digital marketing evangelist at Microsoft Advertising saw him build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing, and by speaking about Internet marketing and digital at conferences, trade shows, and other events all over the world.
He's also co-author of the critically acclaimed Pioneers of Digital.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT