Director of Publisher Marketing, sovrn Holdings, Inc.
Karinn is director of Publisher Marketing for sovrn Holdings, Inc. She took a unique route to marketing through the physical sciences and tends to approach marketing from a data-driven perspective. Not everything works for everyone and it doesn't matter if it's "industry standard." Karinn is an information junkie and is constantly plugged into every social and information feed she can get through her phone or whatever computer is at hand. When she is pretending to be disconnected, you can find Karinn skiing, hiking, biking, or running the Colorado hills. Connect with her on Twitter or LinkedIn.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
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September 30, 2014
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