Karinn Koback

Karinn Koback

Director of Publisher Marketing, sovrn Holdings, Inc.

Karinn is director of Publisher Marketing for sovrn Holdings, Inc. She took a unique route to marketing through the physical sciences and tends to approach marketing from a data-driven perspective. Not everything works for everyone and it doesn't matter if it's "industry standard." Karinn is an information junkie and is constantly plugged into every social and information feed she can get through her phone or whatever computer is at hand. When she is pretending to be disconnected, you can find Karinn skiing, hiking, biking, or running the Colorado hills. Connect with her on Twitter or LinkedIn.

RECENT ARTICLES BY KARINN KOBACK

publisher-roadmap

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention... Comments

digital-publishing

Catching the Elusive Creature: The "Profitable Publisher"

Mar 21, 2014 - Profitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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