Karinn Koback

Karinn Koback

Director of Publisher Marketing, sovrn Holdings, Inc.

Karinn is director of Publisher Marketing for sovrn Holdings, Inc. She took a unique route to marketing through the physical sciences and tends to approach marketing from a data-driven perspective. Not everything works for everyone and it doesn't matter if it's "industry standard." Karinn is an information junkie and is constantly plugged into every social and information feed she can get through her phone or whatever computer is at hand. When she is pretending to be disconnected, you can find Karinn skiing, hiking, biking, or running the Colorado hills. Connect with her on Twitter or LinkedIn.

RECENT ARTICLES BY KARINN KOBACK

publisher-roadmap

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention... Comments

digital-publishing

Catching the Elusive Creature: The "Profitable Publisher"

Mar 21, 2014 - Profitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying... Comments

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