Vice President of Demand Partnerships, sovrn Holdings, Inc.
Maja is the vice president of Demand Partnerships at sovrn Holdings, Inc. She is responsible for global revenue and demand partnerships across the company's exchange and specializes in data, cross-platform, programmatic, and real time digital advertising. Maja joined sovrn from AppNexus where she was in charge of sales strategy and execution of a new segment focusing on premium digital publishers, portals, and large supply networks. Maja was an early employee and key member of the enterprise sales team at data management platform Demdex. Following the company's successful acquisition by Adobe Systems (ADBE), she expanded data management sales operations to the existing Adobe/Omniture customer base. Maja is a graduate of Boston College and is based in New York City.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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