Steve Denner

Steve Denner

Chief Executive, Adestra

Denner is the co-founder and director of Adestra, and is highly experienced in developing email solutions, having headed up teams responsible for bringing four separate email applications to market. A veteran of 13 years' experience in the industry, Denner has worked with many organizations on delivering technical solutions to real business challenges and goals.

RECENT ARTICLES BY STEVE DENNER

A maze

Locating Your Customers in the Multi-Channel Maze

Aug 18, 2014 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track... Comments

technology44

Marketing Technology: Who Is in Control?

Jun 23, 2014 - This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your... Comments

automation-shutterstock-136061006

The 5 Myths of Automated Marketing

May 26, 2014 - Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple? Comments

hands-free

Automation Doesn’t Mean "Hands-Free"

Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed... Comments

technology44

You’ve Bought the Technology, But Can You Use It?

Mar 31, 2014 - Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionality... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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