Steve Denner

Steve Denner

Chief Executive, Adestra

Denner is the co-founder and director of Adestra, and is highly experienced in developing email solutions, having headed up teams responsible for bringing four separate email applications to market. A veteran of 13 years' experience in the industry, Denner has worked with many organizations on delivering technical solutions to real business challenges and goals.

RECENT ARTICLES BY STEVE DENNER

risk-dial

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments

eshopping-cart

"Come Back!" - The Abandoned Customer Basket

Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase... Comments

A maze

Locating Your Customers in the Multi-Channel Maze

Aug 18, 2014 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track... Comments

technology44

Marketing Technology: Who Is in Control?

Jun 23, 2014 - This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your... Comments

automation-shutterstock-136061006

The 5 Myths of Automated Marketing

May 26, 2014 - Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple? Comments

hands-free

Automation Doesn’t Mean "Hands-Free"

Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed... Comments

technology44

You’ve Bought the Technology, But Can You Use It?

Mar 31, 2014 - Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionality... Comments

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