Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...
View articleAs consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Read More...
View articleEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...
View articleMarketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....
View articleMarketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...
View articleAs customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...
View articleThis is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your co...
View articleMany marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple?...
View articleEven though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...
View articleMarketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionalit...
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