Steve Denner

Steve Denner

Chief Executive, Adestra

Denner is the co-founder and director of Adestra, and is highly experienced in developing email solutions, having headed up teams responsible for bringing four separate email applications to market. A veteran of 13 years' experience in the industry, Denner has worked with many organizations on delivering technical solutions to real business challenges and goals.



The Death of Desktop: What Does It Mean for Retailers?

Feb 2, 2015 - As consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Comments


4 B2B Tips You Can’t Afford to Ignore This Holiday Season

Nov 20, 2014 - Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Comments


"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments


"Come Back!" - The Abandoned Customer Basket

Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase... Comments

A maze

Locating Your Customers in the Multi-Channel Maze

Aug 18, 2014 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track... Comments


Marketing Technology: Who Is in Control?

Jun 23, 2014 - This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your... Comments


The 5 Myths of Automated Marketing

May 26, 2014 - Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple? Comments


Automation Doesn’t Mean "Hands-Free"

Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed... Comments


You’ve Bought the Technology, But Can You Use It?

Mar 31, 2014 - Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionality... Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.