Steve Denner

Steve Denner

Chief Executive, Adestra

Denner is the co-founder and director of Adestra, and is highly experienced in developing email solutions, having headed up teams responsible for bringing four separate email applications to market. A veteran of 13 years' experience in the industry, Denner has worked with many organizations on delivering technical solutions to real business challenges and goals.

RECENT ARTICLES BY STEVE DENNER

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4 B2B Tips You Can’t Afford to Ignore This Holiday Season

Nov 20, 2014 - Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Comments

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"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments

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"Come Back!" - The Abandoned Customer Basket

Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase... Comments

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Locating Your Customers in the Multi-Channel Maze

Aug 18, 2014 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track... Comments

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Marketing Technology: Who Is in Control?

Jun 23, 2014 - This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your... Comments

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The 5 Myths of Automated Marketing

May 26, 2014 - Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple? Comments

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Automation Doesn’t Mean "Hands-Free"

Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed... Comments

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You’ve Bought the Technology, But Can You Use It?

Mar 31, 2014 - Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionality... Comments

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