Megan Leap

Megan Leap

Megan Leap is a digital marketing consultant, specializing in conversion-focused digital marketing strategy and campaigns.

Megan is a recognized expert on the intersection of search, conversion, social media, and content marketing, and her work has been featured in The New York Times, Entrepreneur Magazine, and SmartBrief. She speaks frequently at industry conferences, such as Content Marketing World, MarketingProfs’ B2B Forum, and Search Engine Strategies.

Previously, Megan was in charge of marketing and content for the Online Marketing Institute, the most trusted source for digital marketing education and training. Prior to that, she was online marketing manager at MarketingProfs, where she led their social media and conversion optimization initiatives, and ion interactive, where she built their social media, marketing automation, and content program from the ground up. Follow Megan on Twitter @meganleap.

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RECENT ARTICLES BY MEGAN LEAP

paid-media

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

Apr 8, 2014 - Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Comments

inbound-marketing

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

Apr 7, 2014 - During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Comments

Localized Search

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business... Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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