Megan Leap is a digital marketing consultant, specializing in conversion-focused digital marketing strategy and campaigns.
Megan is a recognized expert on the intersection of search, conversion, social media, and content marketing, and her work has been featured in The New York Times, Entrepreneur Magazine, and SmartBrief. She speaks frequently at industry conferences, such as Content Marketing World, MarketingProfs’ B2B Forum, and Search Engine Strategies.
Previously, Megan was in charge of marketing and content for the Online Marketing Institute, the most trusted source for digital marketing education and training. Prior to that, she was online marketing manager at MarketingProfs, where she led their social media and conversion optimization initiatives, and ion interactive, where she built their social media, marketing automation, and content program from the ground up. Follow Megan on Twitter @meganleap.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
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