Michael  Parkes

Michael Parkes

Senior Vice President of Sales, Adconion Direct

Michael Parkes, senior vice president of Sales for Adconion Direct, oversees the North American sales team ensuring exceptional results and high touch customer service for all of Adconion Direct's clients. He has more than a decade of experience leading sales and marketing teams, with impressive results. He has a decorated career in digital media and technology, and has a track record of growth both in the U.S. and abroad. Parkes has lived and worked in the online advertising industry over three continents in 15 years, and continues to lead his team through his passion for digital media, technology, and service.

Previously, Parkes was head of U.K.-based advertising network eType in New York. As president, he oversaw all sales, media, and operations and was responsible for launching U.S. operations for eType in 2006 after being one of the first and most successful Ad Networks in the U.K. for seven years. Earlier, he was head of sales for eType in Europe, based in the United Kingdom. Before eType, Parkes worked as a sales manager for CNET Networks in Sydney, Australia, where he led the sales of online ad campaigns in Australia and Asia Pacific markets across multiple CNET Web properties.

Parkes is a native of Sydney, Australia, and lives in New York City. He has a Bachelor's degree in Management from the University of Technology in Sydney, Australia. In his free time, he enjoys spending time with his wife and children, as well as competitive cycling for the New York Athletic Club (NYAC).



A New Era in Advertising Metrics Begins With MRC's Viewability Standards

Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental... Comments

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