Peter  Dingle

Peter Dingle

Head of brand and marketing strategy lead, Intel

Peter Dingle is the director of branded accelerators at Nest in Hong Kong. In this role, Peter helps organisations bridge the gap between the entrepreneurial talent of startups and the corporate strategic initiatives of multinationals by encouraging major brands to see entrepreneurs and startups as complementary rather than disruptive.

Prior to this, Peter was the consumer brand and marketing strategy lead for tablets, mobile experiences, and marketing analytics for Intel, in the computing industry's fastest growing region, Asia Pacific and Japan. 

With more than 15 years of marketing experience in building the $37 billion brand, Peter has managed multi-country product and brand campaigns, built the region's social media communities, developed and executed large scale mobile projects, and has now positioned himself take on the challengers growing market share in tablets for Intel.

Peter's deep understanding of how emerging markets respond online, his strengths in understanding and picking the best technologies for maximum effectiveness, and his balanced brand and technical background make him an engaging marketer, a fascinating speaker, and a talent to watch out for in times of digital transition.

Peter holds an MBA from the Richard Ivey School of Business Asia and was presented the Ivey Scholar Award for outstanding academic achievement in 2014.

RECENT ARTICLES BY PETER DINGLE

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Memo Banks: Innovate or Die

Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

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From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle... Comments

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Behind the Technology of Hong Kong’s #UmbrellaRevolution

Oct 1, 2014 - A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Comments

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Preparing for the Internet of Things

Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is... Comments

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The Future of Social Is "Sticky"

Jun 11, 2014 - Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperpersonal... Comments

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5 Things Small Business Owners Can Do Today to Get Ahead Using Social

Apr 8, 2014 - Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Comments

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