Head of brand and marketing strategy lead, Intel
Peter Dingle is the Consumer Brand and Marketing Strategy lead for tablets, mobile experiences, and marketing analytics for the world's largest semiconductor manufacturer, Intel, in the computing industry's fastest growing region, Asia Pacific and Japan. With more than 15 years of marketing experience in building the $37 billion brand, Dingle has managed multi-country product and brand campaigns, built the region's social media communities, developed and executed large scale mobile projects, and has now positioned himself take on the challengers growing market share in tablets for Intel.
Dingle's deep understanding of how emerging markets respond online, his strengths in understanding and picking the best technologies for maximum effectiveness, and his balanced brand and technical background make him an engaging marketer, a fascinating speaker, and a talent to watch out for in times of digital transition. Dingle completed his MBA at the Richard Ivey School of Business Asia and was presented the Ivey Scholar Award for outstanding academic achievement in 2014.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT