Chris  Baker

Chris Baker

Managing director , Totem Media

Chris has 14 years experience in digital media, advertising, and brand strategy in China.

He’s currently managing director at Totem Media. Totem is a social media and digital agency, serving international brands in China, with offices in Beijing, Hong Kong, and Shanghai.

Prior to launching Totem, he led the digital media practice at MediaCom China as vice president and head of interaction. Earlier, he built Eight Partnership/custom media as partner/owner into one of the most respected brand and content agencies in greater China. At Eight, he led the growth of the business into mainland China, helping international brands with brand strategy, content. and digital solutions.

Chris got his start in Asia with e-commerce player Global Sources, moving from his native Canada to Hong Kong.

RECENT ARTICLES BY CHRIS BAKER

e-commerce-china-shutterstock-183290903

Hai Tao: Chinese Shopping Goes Global

Nov 4, 2014 - China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Comments

chris-baker-weibo-v-wechat-chess-shutterstock-155760236

Game-Changer – From Weibo to WeChat

Sep 22, 2014 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Comments

wechat

4 Ways Brands Can Use WeChat for Sales

May 26, 2014 - The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Comments

wechat

Opportunities for Brands to Use WeChat for Research

May 15, 2014 - Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Comments

wechat

WeChat and Its Mobile Commerce Potential

Apr 22, 2014 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...