Why Weibo Still has a Role to Play for Brands

Why Weibo Still has a Role to Play for Brands

9y Chris Baker

Why Weibo Still has a Role to Play for Brands

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...

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Getting the Most Out of WeChat for Travel Marketing

Getting the Most Out of WeChat for Travel Marketing

9y Chris Baker

Getting the Most Out of WeChat for Travel Marketin...

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...

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Hai Tao: Chinese Shopping Goes Global

Hai Tao: Chinese Shopping Goes Global

9y Chris Baker

Hai Tao: Chinese Shopping Goes Global

China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Read More...

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Game-Changer – From Weibo to WeChat

Game-Changer – From Weibo to WeChat

10y Chris Baker

Game-Changer – From Weibo to WeChat

Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...

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4 Ways Brands Can Use WeChat for Sales

4 Ways Brands Can Use WeChat for Sales

10y Chris Baker

4 Ways Brands Can Use WeChat for Sales

The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...

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Opportunities for Brands to Use WeChat for Research

Opportunities for Brands to Use WeChat for Research

10y Chris Baker

Opportunities for Brands to Use WeChat for Researc...

Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...

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WeChat and Its Mobile Commerce Potential

WeChat and Its Mobile Commerce Potential

10y Chris Baker

WeChat and Its Mobile Commerce Potential

Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...

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