Chris  Baker

Chris Baker

Managing director , Totem Media

Chris has 14 years experience in digital media, advertising, and brand strategy in China.

He’s currently managing director at Totem Media. Totem is a social media and digital agency, serving international brands in China, with offices in Beijing, Hong Kong, and Shanghai.

Prior to launching Totem, he led the digital media practice at MediaCom China as vice president and head of interaction. Earlier, he built Eight Partnership/custom media as partner/owner into one of the most respected brand and content agencies in greater China. At Eight, he led the growth of the business into mainland China, helping international brands with brand strategy, content. and digital solutions.

Chris got his start in Asia with e-commerce player Global Sources, moving from his native Canada to Hong Kong.

RECENT ARTICLES BY CHRIS BAKER

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Why Weibo Still has a Role to Play for Brands

Jul 7, 2015 - Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Comments

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Getting the Most Out of WeChat for Travel Marketing

Dec 21, 2014 - WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence... Comments

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Hai Tao: Chinese Shopping Goes Global

Nov 4, 2014 - China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Comments

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Game-Changer – From Weibo to WeChat

Sep 22, 2014 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Comments

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4 Ways Brands Can Use WeChat for Sales

May 26, 2014 - The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Comments

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Opportunities for Brands to Use WeChat for Research

May 15, 2014 - Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Comments

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WeChat and Its Mobile Commerce Potential

Apr 22, 2014 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Comments

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