Managing director , Totem Media
Chris has 14 years experience in digital media, advertising, and brand strategy in China.
He’s currently managing director at Totem Media. Totem is a social media and digital agency, serving international brands in China, with offices in Beijing, Hong Kong, and Shanghai.
Prior to launching Totem, he led the digital media practice at MediaCom China as vice president and head of interaction. Earlier, he built Eight Partnership/custom media as partner/owner into one of the most respected brand and content agencies in greater China. At Eight, he led the growth of the business into mainland China, helping international brands with brand strategy, content. and digital solutions.
Chris got his start in Asia with e-commerce player Global Sources, moving from his native Canada to Hong Kong.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT