Managing director , Totem Media
Chris has 14 years experience in digital media, advertising, and brand strategy in China.
He’s currently managing director at Totem Media. Totem is a social media and digital agency, serving international brands in China, with offices in Beijing, Hong Kong, and Shanghai.
Prior to launching Totem, he led the digital media practice at MediaCom China as vice president and head of interaction. Earlier, he built Eight Partnership/custom media as partner/owner into one of the most respected brand and content agencies in greater China. At Eight, he led the growth of the business into mainland China, helping international brands with brand strategy, content. and digital solutions.
Chris got his start in Asia with e-commerce player Global Sources, moving from his native Canada to Hong Kong.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.