Catherine Magoffin

Catherine Magoffin

Director of Strategic Services, StrongView

As director of strategic services and team lead at StrongView, Catherine focuses on providing clients with proven Present Tense Marketing strategies to drive action and conversion across the customer journey. She thrives when helping organizations navigate and accelerate cross-channel digital strategies to achieve measurable marketing results across Web, email, mobile, social, display, search, affiliates, loyalty initiatives, and more. Catherine has held marketing strategy roles at Responsys, Janrain, and Yesmail, and past clients include Cost Plus World Market, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR, Warner Bros, and more. Catherine holds a B.S. in journalism and English from The Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

RECENT ARTICLES BY CATHERINE MAGOFFIN

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Email Marketing: The Best Is Yet To Be!

Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology... Comments

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Seizing Inbox Innovation Opportunities

Aug 11, 2015 - Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take... Comments

2016

Will 2016 Be The Year of Cross-Channel Synergy?

Jul 22, 2015 - Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel... Comments

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Marketing’s Declaration of Independence

Jul 8, 2015 - Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apart... Comments

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4 Opportunities to Double Down on Data

Jun 9, 2015 - Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Comments

Superhero

Email: This Summer's Action-Packed Blockbuster

May 27, 2015 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live... Comments

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Inbox Impact and the First Impression Factor

Apr 28, 2015 - Just as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Comments

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Contextual Marketing Planning and the 6 Ws

Apr 14, 2015 - The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Comments

contextual-awareness

What Condition Is Your Context In?

Mar 17, 2015 - To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big data... Comments

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The Fine Art of Building Inbox Anticipation

Feb 17, 2015 - These tips can help marketers get consumers excited about their email marketing campaigns. Comments

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The New Mall Is Mobile – 6 Ways to Maximize Conversion

Jan 20, 2015 - Shoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Comments

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Marketing Automation Is Driving More Money (and Accountability) for Marketers

Nov 11, 2014 - Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Comments

customer-lifecycle

Putting the Life Back in Your Customer Lifecycle

Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to... Comments

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Data Must Drive Your 2015 Digital Marketing Planning

Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments

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Email Marketing’s Day in the Sun

Aug 19, 2014 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations... Comments

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Connecting the Dots to Deliver Context

Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email... Comments

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Is Email Innovation an Oxymoron? No! Here’s Why

Jun 24, 2014 - Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. Comments

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