Catherine Magoffin

Catherine Magoffin

Director of Strategic Services, StrongView

As Director of Strategic Services at StrongView, a Selligent company, Catherine focuses on contextual email and cross-channel marketing strategies that deliver value and drive action across the consumer lifecycle. For over 15 years, she has held strategic marketing roles at dynamic organizations ranging from innovative start-ups to Fortune 500 companies, including Responsys, Janrain and Yesmail. Leveraging experience across client, agency and marketing technology areas, Catherine partners with leading marketing teams across retail, travel, consumer electronics, technology and more. Previous clients include Cost Plus World Market, FOX Sports, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR and Warner Bros.



The 4 keys to marketing success in 2016

Nov 12, 2015 - If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing... Comments


Go live! The top 5 open-time personalization testing opportunities

Oct 16, 2015 - What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engagement... Comments


Email interaction: tell it like it is

Oct 6, 2015 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can... Comments


The X Factor of Excellent Email

Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning... Comments


Email Marketing: The Best Is Yet To Be!

Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology... Comments


Seizing Inbox Innovation Opportunities

Aug 11, 2015 - Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take... Comments


Will 2016 Be The Year of Cross-Channel Synergy?

Jul 22, 2015 - Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel... Comments


Marketing’s Declaration of Independence

Jul 8, 2015 - Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apart... Comments


4 Opportunities to Double Down on Data

Jun 9, 2015 - Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Comments


Email: This Summer's Action-Packed Blockbuster

May 27, 2015 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live... Comments


Inbox Impact and the First Impression Factor

Apr 28, 2015 - Just as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Comments


Contextual Marketing Planning and the 6 Ws

Apr 14, 2015 - The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Comments


What Condition Is Your Context In?

Mar 17, 2015 - To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big data... Comments


The Fine Art of Building Inbox Anticipation

Feb 17, 2015 - These tips can help marketers get consumers excited about their email marketing campaigns. Comments


The New Mall Is Mobile – 6 Ways to Maximize Conversion

Jan 20, 2015 - Shoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Comments


Marketing Automation Is Driving More Money (and Accountability) for Marketers

Nov 11, 2014 - Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Comments


Putting the Life Back in Your Customer Lifecycle

Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to... Comments


Data Must Drive Your 2015 Digital Marketing Planning

Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments


Email Marketing’s Day in the Sun

Aug 19, 2014 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations... Comments


Connecting the Dots to Deliver Context

Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email... Comments


Is Email Innovation an Oxymoron? No! Here’s Why

Jun 24, 2014 - Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. Comments

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