Catherine Magoffin

Catherine Magoffin

Director of Strategic Services, StrongView

As director of strategic services and team lead at StrongView, Catherine focuses on providing clients with proven Present Tense Marketing strategies to drive action and conversion across the customer journey. She thrives when helping organizations navigate and accelerate cross-channel digital strategies to achieve measurable marketing results across Web, email, mobile, social, display, search, affiliates, loyalty initiatives, and more. Catherine has held marketing strategy roles at Responsys, Janrain, and Yesmail, and past clients include Cost Plus World Market, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR, Warner Bros, and more. Catherine holds a B.S. in journalism and English from The Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

RECENT ARTICLES BY CATHERINE MAGOFFIN

customer-lifecycle

Putting the Life Back in Your Customer Lifecycle

Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to... Comments

imd-datafeeds-report-april2014

Data Must Drive Your 2015 Digital Marketing Planning

Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments

emails-day-in-the-sun

Email Marketing’s Day in the Sun

Aug 19, 2014 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations... Comments

connect-the-dots

Connecting the Dots to Deliver Context

Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email... Comments

shutterstock-105905384

Is Email Innovation an Oxymoron? No! Here’s Why

Jun 24, 2014 - Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. Comments

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