Director of Strategic Services, StrongView
As director of strategic services and team lead at StrongView, Catherine focuses on providing clients with proven Present Tense Marketing strategies to drive action and conversion across the customer journey. She thrives when helping organizations navigate and accelerate cross-channel digital strategies to achieve measurable marketing results across Web, email, mobile, social, display, search, affiliates, loyalty initiatives, and more. Catherine has held marketing strategy roles at Responsys, Janrain, and Yesmail, and past clients include Cost Plus World Market, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR, Warner Bros, and more. Catherine holds a B.S. in journalism and English from The Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.