Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

Twitter Money

Will Twitter's Backgrounds Contain Ads?

Jul 23, 2015 - On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white space... Comments

cmo-council-logo

Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]

Jul 22, 2015 - According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least... Comments

Social Media Sharing

And the Winner of Social Media Is... Victoria's Secret [Study]

Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed... Comments

tear-off-calendar

World Emoji Day Illustrates Global Impact

Jul 17, 2015 - While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Comments

amazon

Will Prime Day Become the Next Big Online Shopping Day?

Jul 14, 2015 - At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime... Comments

A Facebook logo

What Does Facebook's New Algorithm Mean for Content Marketers?

Jul 10, 2015 - With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necessarily... Comments

twitter-logo

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

Jul 10, 2015 - This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired... Comments

metrics-measurement

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

Jul 9, 2015 - In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor... Comments

cmo-purchase-funnel-big-data

Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

Jul 8, 2015 - According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident... Comments

bowlofdoritos

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Jul 7, 2015 - Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion... Comments

yp-logo-big-data

Data Keeps YP Relevant in the Digital World

Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of... Comments

super bowl

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

Jul 1, 2015 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent... Comments

shutterstock-115174939

What Can Data Do to Stop Cybercrime?

Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater... Comments

locations-context

Denny's, Walmart and Goodwill Score With Location Data [Study]

Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according... Comments

virtual-reality

Is Virtual Reality the Next Big Wearable?

Jun 30, 2015 - Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technologies... Comments

004-allstate

5 PPC Tips from ClickZ Live Toronto

Jun 26, 2015 - To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and... Comments

snapchat-logo

Snapchat Leads to 'Bestie Brands' #CZLTO

Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships... Comments

twitter-logo

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

Jun 25, 2015 - "Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real... Comments

pepsibottles

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

Jun 25, 2015 - During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaigns... Comments

lululemon

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

Jun 24, 2015 - At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh... Comments

toronto

Core Strength Is Key, Both In Athletics and Marketing #CZLTO

Jun 24, 2015 - Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during... Comments

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