Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

ClickZ Super Bowl XLIX coverage

Real-Time Advertising a Staple of the Super Bowl

Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show... Comments

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Spotlight On: Pandora's Jack Krawczyk

Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it... Comments

ClickZ Super Bowl XLIX coverage

ClickZ's Super Bowl XLIX Ad Preview

Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as... Comments

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Brands Increasingly Choose Data Ownership

Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total... Comments

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Discover Gives New Advertising Opportunities to Brands on Snapchat

Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's... Comments

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Data's Role in Music and Marketing

Jan 28, 2015 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between... Comments

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How Is Data Changing Programmatic Buying?

Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective... Comments

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ClickZ Is Not as Fun as Katy Perry

Jan 28, 2015 - A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most... Comments

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What Does Big Data Mean for the Internet of Things?

Jan 27, 2015 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe... Comments

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The Home Depot Rocks Social Media [Study]

Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating... Comments

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Mazda Ad Pops Off Page With Parallax Effects

Jan 23, 2015 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move... Comments

YouTube is the world's largest video-sharing website

YouTube Takes on NBC With Own Super Bowl Halftime Show

Jan 21, 2015 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the... Comments

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Social Media Will Have 5.4M More Users by 2016

Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior... Comments

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Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

Jan 13, 2015 - As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there... Comments

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Twitter to Beef Up Advertising Options Beyond Own Site

Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the... Comments

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Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

Jan 12, 2015 - The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Comments

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Google to Roll Out Viewability Reporting

Jan 8, 2015 - At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its... Comments

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Microsoft Opens Up Advertising on MSN Apps

Jan 8, 2015 - Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise... Comments

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McDonald's Revamps "I'm Lovin' It" With New Video Ad

Jan 6, 2015 - As the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the elephant... Comments

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Will Losing Starbucks Mean the End of Square?

Dec 22, 2014 - With the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on... Comments

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McDonald's Experiments With Geo-Marketing in Georgia

Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon... Comments

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