Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

johnnie-walker-nfc

Could Liquor Bottles Be the Next Big Thing in Advertising?

Mar 4, 2015 - At the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones... Comments

netherlands-windmills

Expedia Turns to Twitter to Promote Netherlands Tourism

Mar 3, 2015 - To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh... Comments

Community

Social Media Week: Cult Brands Breed Community

Feb 27, 2015 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain... Comments

taco-bell-store

Why Search Was Instrumental in the Growth of Taco Bell's App

Feb 26, 2015 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video... Comments

pinterest-log-in

Pinterest Teams Up With Apple to Promote App Pins

Feb 12, 2015 - App Pins will let Pinterest users download external apps without leaving the platform. Comments

ses-london

#SESLON: Consistency Is Key for Optimizing Marketing

Feb 11, 2015 - Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego... Comments

twitter-logo

Tweets to Appear in Google Searches

Feb 5, 2015 - Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear... Comments

kfc-logo

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

Feb 5, 2015 - To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram... Comments

ClickZ Super Bowl XLIX coverage

Super Bowl XLIX Ad Winners and Losers

Feb 2, 2015 - With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad... Comments

ClickZ Super Bowl XLIX coverage

ClickZ's Super Bowl XLIX Live Coverage

Feb 1, 2015 - Check back here all night for the latest Super Bowl ad buzz. Comments

ClickZ Super Bowl XLIX coverage

Real-Time Advertising a Staple of the Super Bowl

Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show... Comments

pandora-logo-two

Spotlight On: Pandora's Jack Krawczyk

Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it... Comments

ClickZ Super Bowl XLIX coverage

ClickZ's Super Bowl XLIX Ad Preview

Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as... Comments

ecommerce-conversions-clicks

Brands Increasingly Choose Data Ownership

Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total... Comments

snapchat logo

Discover Gives New Advertising Opportunities to Brands on Snapchat

Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's... Comments

music-streaming

Data's Role in Music and Marketing

Jan 28, 2015 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between... Comments

real-time-bidding-programmatic

How Is Data Changing Programmatic Buying?

Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective... Comments

katy-perry-stage-costume

ClickZ Is Not as Fun as Katy Perry

Jan 28, 2015 - A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most... Comments

mobile-iot

What Does Big Data Mean for the Internet of Things?

Jan 27, 2015 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe... Comments

home-depot-social-media

The Home Depot Rocks Social Media [Study]

Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating... Comments

mazda-3d-ad

Mazda Ad Pops Off Page With Parallax Effects

Jan 23, 2015 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs