Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

hilton-ny

Flexibility Is Key for SEOs [#CZLNY]

Mar 31, 2015 - "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble... Comments

content

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle... Comments

mobile-measurement

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

Mar 30, 2015 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven... Comments

purple-cow-marketing

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

Mar 27, 2015 - In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball... Comments

acura-logo

Acura Targets Millennials With Musical Tumblr Campaign

Mar 25, 2015 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car... Comments

Facebook Like button on a keyboard

New Facebook Features Provide Training for Marketers

Mar 24, 2015 - Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how... Comments

tostitos-logo

Tostitos Gives Free Dip to Everyone Named Chip

Mar 23, 2015 - With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Comments

twitter-logo

Twitter Experiments With Carousel Ads

Mar 19, 2015 - Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself... Comments

loyalty-cards

AmEx to Launch First Multi-Brand Loyalty Program

Mar 19, 2015 - American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety... Comments

FTC Logo

FTC Workshop to Focus on Cross-Device Tracking

Mar 18, 2015 - The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mobile... Comments

Budget

Is Your Marketing Budget Mobile Enough? [Study]

Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found... Comments

YouTube is the world's largest video-sharing website

YouTube Video Series Shows Branded Content's Success

Mar 16, 2015 - After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-the-scenes... Comments

instagram-icon-large

Instagram Followers Don't Equal Engagement [Study]

Mar 13, 2015 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks... Comments

shutterstock-186918995

Revamped Pepsi Challenge Aims to Attract Millennials

Mar 13, 2015 - Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand... Comments

kfc-logo

Real-Time KFC Campaign Offers Chicken During Website Crashes

Mar 11, 2015 - While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic... Comments

facebook-f-2013

Facebook Lets Marketers See What Users Talk About With Topic Data

Mar 10, 2015 - In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights about... Comments

mountain-dew

Mountain Dew Illustrates the Virtual Reality Trend

Mar 6, 2015 - As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are working... Comments

johnnie-walker-nfc

Could Liquor Bottles Be the Next Big Thing in Advertising?

Mar 4, 2015 - At the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones... Comments

netherlands-windmills

Expedia Turns to Twitter to Promote Netherlands Tourism

Mar 3, 2015 - To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh... Comments

Community

Social Media Week: Cult Brands Breed Community

Feb 27, 2015 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain... Comments

taco-bell-store

Why Search Was Instrumental in the Growth of Taco Bell's App

Feb 26, 2015 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video... Comments

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