Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

agency-innovation

What Challenges Do Agencies Face in 2015?

May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

Google AdWords Logo

New Google AdWords Products and Partnerships Focus on App Attribution

May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps... Comments

silver-apple-logo-apple-picture

Apple Is The World's Most Valuable Brand [Study]

May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology... Comments

youtube-logo

YouTube TrueView Ads To Become Shoppable

May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within... Comments

twitter-logo

Tweets of the Week: Farewell, Don Draper and David Letterman

May 22, 2015 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired... Comments

delta

Delta's New Safety Video Stars The Entire Internet

May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th... Comments

amazon

Amazon Extends One-Hour Prime Delivery to Local Businesses

May 21, 2015 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role... Comments

kfc-logo

German KFC Debuts Smart Fast Food Trays

May 21, 2015 - Consumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new location... Comments

Starbucks

Starbucks And Spotify Team Up To Create "Music Ecosystem"

May 20, 2015 - The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in... Comments

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AOL Allows Advertisers To Target App Users

May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute... Comments

wearable-technology-vectors

Wearables Are Still In Their First Inning

May 19, 2015 - The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have... Comments

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Emojis Allow Brands to Engage on Messaging Apps

May 18, 2015 - Brands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most... Comments

global-strategy-e-commerce

Mobile Commerce to Increase 32 Percent This Year

May 15, 2015 - According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this... Comments

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Brands <3 Emojis

May 15, 2015 - Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing consumers... Comments

customerfirst-ibm-hanes-markandspencer

Data and Analytics Make Way For "Customer-to-Business" Marketing

May 14, 2015 - Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established... Comments

burgerking-logo

The Social Why Behind Burger King's Chicken Fry

May 14, 2015 - Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand... Comments

mobile-phone-promotion

What Does the Growth of Mobile Payments Mean for Older Companies?

May 13, 2015 - As mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platforms... Comments

youtube-logo

Hyundai Tops YouTube's April Leaderboard

May 8, 2015 - The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nike... Comments

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New Snapchat Videos to Cost Advertisers $0.02

May 8, 2015 - With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Comments

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Will the New Hamburglar Help McDonald's With Its Brand Image?

May 7, 2015 - As McDonald's struggles, the brand relaunched the Hamburglar, a marketing mascot who hasn't been seen since 2002. But is that enough to help foster... Comments

locations-context

Why Location-Based Emails Are So Important for Your Brand

May 7, 2015 - Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger... Comments

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