Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

Dogs

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Aug 28, 2015 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily... Comments

Shoes

How Shoes.com Became Visually Searchable

Aug 13, 2015 - When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents... Comments

crispin-porter-bogusky

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji... Comments

Google Logo

Alphabet: What's Going to Happen to Google Advertisers?

Aug 11, 2015 - Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for... Comments

twitter-logo

Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

Aug 7, 2015 - Two rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly... Comments

battleroyale

Could Microsoft and AOL Take on Google and Facebook?

Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

shutterstock-201634802-china-shopping

Digital Makes Brands Think About Back-to-School Shopping Sooner

Jul 30, 2015 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand... Comments

Twitter Money

Will Twitter's Backgrounds Contain Ads?

Jul 23, 2015 - On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white space... Comments

cmo-council-logo

Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]

Jul 22, 2015 - According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least... Comments

Social Media Sharing

And the Winner of Social Media Is... Victoria's Secret [Study]

Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed... Comments

tear-off-calendar

World Emoji Day Illustrates Global Impact

Jul 17, 2015 - While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Comments

amazon

Will Prime Day Become the Next Big Online Shopping Day?

Jul 14, 2015 - At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime... Comments

A Facebook logo

What Does Facebook's New Algorithm Mean for Content Marketers?

Jul 10, 2015 - With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necessarily... Comments

twitter-logo

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

Jul 10, 2015 - This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired... Comments

metrics-measurement

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

Jul 9, 2015 - In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor... Comments

cmo-purchase-funnel-big-data

Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

Jul 8, 2015 - According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident... Comments

bowlofdoritos

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Jul 7, 2015 - Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion... Comments

yp-logo-big-data

Data Keeps YP Relevant in the Digital World

Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of... Comments

super bowl

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

Jul 1, 2015 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent... Comments

shutterstock-115174939

What Can Data Do to Stop Cybercrime?

Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater... Comments

locations-context

Denny's, Walmart and Goodwill Score With Location Data [Study]

Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according... Comments

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