Mike O'Brien

Mike O'Brien

ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

in-store-retail

Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

Sep 22, 2014 - Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Comments

shutterstock-77841820

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced... Comments

games

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

mobilesmartphones

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

Twitter Logo

Social TV Tweeters = Greater Consumers

Sep 12, 2014 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Comments

shutterstock-188619830

IKEA Mocks Apple in Hilarious Ad for Its New Catalog

Sep 9, 2014 - Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Comments

Twitter Money

Twitter Delves Further Into E-Commerce With Buy Button

Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts... Comments

facebook-icon2

How Will Facebook's New Privacy Settings Affect Marketers?

Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always... Comments

Yahoo

Yahoo Style Takes a Splash at Native Advertising

Sep 5, 2014 - The latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Comments

norms-wirepost-graphic1a

Nielsen: Narrower-Targeted Ad Campaigns Perform Better

Sep 5, 2014 - The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Comments

saksstyle

Saks Beefs Up Social Commerce With the Shoppable Selfie

Sep 4, 2014 - The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Comments

instagram-icon-large

Like2Buy Simplifies Shopping on Instagram

Sep 4, 2014 - The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Comments

snapchat logo

Ads and Videos May Make Their Way to Snapchat

Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

angry-bird-icon

Rovio Tests New Direct Programmatic Capabilities

Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place... Comments

ritzcarlton

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

Aug 27, 2014 - The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among... Comments

pinterest-logo

Pinterest Upgrades Analytics Tool

Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and... Comments

mobileads

Why Don't People Click on Mobile Advertisements?

Aug 25, 2014 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers... Comments

As Seen on TV

TV Is Not Dead - It Has Moved to Different Platforms

Aug 18, 2014 - Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the... Comments

Social Media Sharing

Social Engagement Comes in Many Forms [#CZLSF]

Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

ClickZ Live Mobile App

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

Aug 13, 2014 - Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Comments

video-monetization

Under Armour Uses Star Power to Boost Content Marketing Efforts

Aug 11, 2014 - The brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing... Comments

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