Mike O'Brien

Mike O'Brien

Senior Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.



ClickZ Live Chicago: What are the big trends to look out for in 2016?

Nov 20, 2015 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted... Comments


3 takeaways from Social Media Week Chicago

Nov 20, 2015 - Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media... Comments


'Nostalgia is the enemy of progress,' says Hasbro's Lee

Nov 18, 2015 - During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an industry... Comments


Content studio helps Marriott corner the market on travel entertainment

Nov 17, 2015 - Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming... Comments


Brands strategize as Black Friday moves online

Nov 16, 2015 - By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday... Comments


Starbucks shows the power of silence during the red cup controversy

Nov 13, 2015 - Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting... Comments


Tweets of the Week: Starbucks, singles, and supporting our troops

Nov 13, 2015 - Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none... Comments


When should you start your holiday marketing?

Nov 11, 2015 - Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social... Comments


Interaction helps brands stand out in the vast volume of video

Nov 10, 2015 - With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally increasing... Comments


5 tips to nail your next influencer marketing campaign

Nov 6, 2015 - Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with... Comments


Ignorance: the cornerstone of the ad blocking issue

Nov 5, 2015 - Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and... Comments


Spotlight on: Cheetos' Chester Cheetah

Nov 4, 2015 - Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign... Comments


As programmatic becomes more commonplace, what does that mean for creative?

Nov 2, 2015 - Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Comments

Photo of a Halloween pumpkin

Ads of the week: Halloween edition

Oct 30, 2015 - ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle... Comments


3 things you need to know about bot traffic

Oct 29, 2015 - Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily... Comments


3 lessons we can learn from the most 'contagious' brands

Oct 28, 2015 - Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands like... Comments


4 ways Boomerang enhances the Instagram advertising experience

Oct 27, 2015 - A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use... Comments


Where is video going? 5 areas for marketers to focus on

Oct 26, 2015 - Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two... Comments


Tweets of the week: winners and losers of Back to the Future Day

Oct 23, 2015 - Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elicited... Comments

sprinters race

And the top digital marketer in the presidential race is...

Oct 22, 2015 - There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are... Comments


How to construct the perfect marketing email

Oct 22, 2015 - "Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other... Comments

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