Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

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McDonald's Experiments With Geo-Marketing in Georgia

Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon... Comments

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Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

Dec 17, 2014 - The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the... Comments

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Pinterest Is Now Shoppable, But Will Google Be?

Dec 17, 2014 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest... Comments

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Lowe's Uses Vine and Instagram to Showcase DIY

Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts... Comments

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#SparkMyParty Gets Users Party Favors From Heineken

Dec 9, 2014 - Following a successful real-time campaign in New York, where Heineken brought favors to tweeters' parties, the beer brand is doing the same in eight... Comments

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Brands Will Lose Billions to Bots in 2015 [Study]

Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions... Comments

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Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.

Dec 8, 2014 - Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app... Comments

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Ted Baker Increases Holiday Engagement With Instagram Game

Dec 3, 2014 - For its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adventure... Comments

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Shazam Brings Targeted Ads In-Store

Dec 2, 2014 - Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the... Comments

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Online Holiday Shopping Sales Crush Last Year's

Dec 1, 2014 - Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particularly... Comments

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What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

Nov 26, 2014 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and... Comments

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Nikon Gives Cameras to Consumers With #IAmGenerationImage

Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute... Comments

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Holiday Deals Start Early for Amazon

Nov 21, 2014 - To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep discounts... Comments

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HarperCollins Campaign Streams New Book One Word at a Time

Nov 20, 2014 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train... Comments

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Snapchat Partners With Square for Peer-to-Peer Payments

Nov 18, 2014 - To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts... Comments

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Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

Nov 18, 2014 - To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of... Comments

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Uber and Spotify Partnership Lets Consumers Play DJ

Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their... Comments

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Burberry and Printemps Team Up for Digital Holiday Display

Nov 14, 2014 - Burberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Comments

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Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing... Comments

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JBL Cross-Social Campaign Centers on #CordFail

Nov 7, 2014 - Audio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail... Comments

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Online Shoppers Will Find Best Deals on Thanksgiving Day

Nov 6, 2014 - According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still... Comments

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