Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

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5 PPC Tips from ClickZ Live Toronto

Jun 26, 2015 - To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and... Comments

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Snapchat Leads to 'Bestie Brands' #CZLTO

Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships... Comments

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

Jun 25, 2015 - "Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real... Comments

pepsibottles

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

Jun 25, 2015 - During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaigns... Comments

lululemon

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

Jun 24, 2015 - At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh... Comments

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Core Strength Is Key, Both In Athletics and Marketing #CZLTO

Jun 24, 2015 - Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during... Comments

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Dr Pepper Crosses All Platforms with Social Media Influencers

Jun 23, 2015 - Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into... Comments

online-video-advertising

Facebook Video Views Gaining on YouTube [Study]

Jun 22, 2015 - Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly... Comments

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Meet the CMO Behind the Transformation of America's (Favorite) Diner

Jun 22, 2015 - Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain... Comments

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Can Snapchat Help McDonald's Combat its Millennial Problem?

Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the... Comments

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Brands' Video Ads Focus on Fathers

Jun 17, 2015 - Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in... Comments

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UGC Is the Key to Instagram Success [Study]

Jun 12, 2015 - User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. Comments

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Vodafone Gets Grannies Cooking on Facebook Using Smartphones

Jun 12, 2015 - Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them... Comments

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Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

Jun 11, 2015 - In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will... Comments

norwegian-airlines

Norwegian Airline Creates Emoji URL

Jun 5, 2015 - Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for... Comments

hotelsdotcom

Hotels.com's Silent Ads Poke Fun at Facebook's Rules

Jun 3, 2015 - Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence... Comments

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Instagram Beefs Up Ad Offerings

Jun 2, 2015 - In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its... Comments

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Brands Fight Ad Blindness With Interactive Experiences

Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into... Comments

levistrauss

Google and Levi's Smart Jeans Could Be a Source of Dumb Data

Jun 1, 2015 - Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Comments

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What Challenges Do Agencies Face in 2015?

May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

Google AdWords Logo

New Google AdWords Products and Partnerships Focus on App Attribution

May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps... Comments

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