Mike O'Brien

Mike O'Brien

ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

angry-bird-icon

Rovio Tests New Direct Programmatic Capabilities

Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place... Comments

ritzcarlton

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

Aug 27, 2014 - The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among... Comments

pinterest-logo

Pinterest Upgrades Analytics Tool

Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and... Comments

mobileads

Why Don't People Click on Mobile Advertisements?

Aug 25, 2014 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers... Comments

As Seen on TV

TV Is Not Dead - It Has Moved to Different Platforms

Aug 18, 2014 - Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the... Comments

Social Media Sharing

Social Engagement Comes in Many Forms [#CZLSF]

Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

ClickZ Live Mobile App

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

Aug 13, 2014 - Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Comments

video-monetization

Under Armour Uses Star Power to Boost Content Marketing Efforts

Aug 11, 2014 - The brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing... Comments

shutterstock-154181867

Twitter Unveils Objective-Based Ad Campaigns

Aug 8, 2014 - The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligned... Comments

publisher-roadmap

Sprint’s Frobinson Framily Hits the Road in a Digital Content Initiative

Aug 8, 2014 - Sprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potential... Comments

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Mobile Coupons to Reach More Than 1 Billion Consumers: Study

Aug 7, 2014 - British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That... Comments

foursquare

Foursquare Releases Social Search-Centric Redesign

Aug 6, 2014 - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities... Comments

linkedin22

LinkedIn Sales Tool Paves Way For Warmer Leads

Aug 5, 2014 - LinkedIn says its Sales Navigator tool will help sales professionals get away from cold outreaches and build better connections with buyers. Comments

emailcampaign

StrongView Leads the Way for Email Marketers

Aug 4, 2014 - After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Comments

mobile-apps

App Marketing Costs Continue to Rise

Jul 31, 2014 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How... Comments

Social Media Manager

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Jul 30, 2014 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to... Comments

amazon

Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

Jul 25, 2014 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology... Comments

social-login

Facebook Claims More Than Half of Social Logins [Study]

Jul 24, 2014 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping... Comments

facebook-brand

Facebook Experiments With Buy Button

Jul 21, 2014 - The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Comments

television-ad-money

New Adap.tv Patent Ties Sales to Specific TV Ads

Jul 18, 2014 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Comments

mobilesmartphones

Mobile Wallets Drive 40 Percent of Payment Activity

Jul 17, 2014 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which... Comments

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