Mike O'Brien

Mike O'Brien

ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

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Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

Oct 20, 2014 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of... Comments

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Frito-Lay Turns to Social Media to Pick New Chip Flavor

Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their... Comments

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Embracing Technology Leads to Business Success [Study]

Oct 17, 2014 - After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed... Comments

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IAB Highlights Best Campaigns From All Over the World

Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what... Comments

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Amazon to Open Its First Physical Store

Oct 10, 2014 - Amazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very... Comments

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Can Ello Dethrone Facebook?

Oct 9, 2014 - Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. Comments

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Pepsi's CMO Talks Mobile

Oct 8, 2014 - Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Comments

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Sophisticated Cyber Criminals Cost Brands Billions

Oct 8, 2014 - During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Comments

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Spotlight On: Jennifer Kasper, Macy's

Oct 8, 2014 - The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Comments

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Mobile Native Advertising Yields the Biggest Wins [Ad Week]

Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead... Comments

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British Newspapers Embrace Native Advertising

Sep 29, 2014 - Following on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital versions... Comments

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Diet Coke’s New Campaign Taps Social Media to Amplify Its Message

Sep 24, 2014 - The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they... Comments

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Mr Kipling Boosts Social Media Engagement With Cake Deliveries

Sep 24, 2014 - This past weekend, the British cake manufacturer launched a contest on its social channels that rewards winners with a cake delivered in time to watch... Comments

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Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

Sep 22, 2014 - Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Comments

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Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced... Comments

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Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

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Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

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Social TV Tweeters = Greater Consumers

Sep 12, 2014 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Comments

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IKEA Mocks Apple in Hilarious Ad for Its New Catalog

Sep 9, 2014 - Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Comments

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Twitter Delves Further Into E-Commerce With Buy Button

Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts... Comments

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How Will Facebook's New Privacy Settings Affect Marketers?

Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always... Comments

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