Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

facebook-f-2013

Could Facebook's Video Growth Steal YouTube's Limelight?

Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to... Comments

Google Logo

Google 'Mobilegeddon' Has Officially Arrived

Apr 21, 2015 - Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel... Comments

dating-apps

Are Dating Apps the Next Big Thing in Marketing?

Apr 20, 2015 - Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video... Comments

unicef-logo

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria

Apr 16, 2015 - In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria... Comments

instagram-icon-large

Disney, Samsung Among Instagram Carousel Ad Pioneers

Apr 14, 2015 - Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L... Comments

aol-logo-eraser-red

AOL ONE Aims to Simplify Programmatic

Apr 14, 2015 - AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Comments

The White House

Clinton's Social Candidacy: A Sign of the Times

Apr 13, 2015 - Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will... Comments

snickers

YouTube Stars Are Not Themselves When They're Hungry

Apr 10, 2015 - For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that... Comments

shutterstock-56973193-car

Toyota Shares Manufacturing Process With Consumers

Apr 10, 2015 - Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into... Comments

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YP Partners With Uber to Bring Cars to Your Door

Apr 9, 2015 - In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order... Comments

youtube-logo

YouTube Celebrates 5 Years of TrueView Ads

Apr 8, 2015 - YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Comments

nba-basketball

McDonald's, Nike, Sprint Among March Madness Ad Winners

Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift... Comments

nba-basketball

Final Four: Brands Who Did March Madness Marketing Best

Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here... Comments

big-data-screen

Do Marketers Really Need Big Data? [#CZLNY]

Apr 2, 2015 - Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and... Comments

hilton-ny

Flexibility Is Key for SEOs [#CZLNY]

Mar 31, 2015 - "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble... Comments

content

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle... Comments

mobile-measurement

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

Mar 30, 2015 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven... Comments

purple-cow-marketing

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

Mar 27, 2015 - In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball... Comments

acura-logo

Acura Targets Millennials With Musical Tumblr Campaign

Mar 25, 2015 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car... Comments

Facebook Like button on a keyboard

New Facebook Features Provide Training for Marketers

Mar 24, 2015 - Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how... Comments

tostitos-logo

Tostitos Gives Free Dip to Everyone Named Chip

Mar 23, 2015 - With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Comments

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