Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

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Mazda Ad Pops Off Page With Parallax Effects

Jan 23, 2015 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move... Comments

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YouTube Takes on NBC With Own Super Bowl Halftime Show

Jan 21, 2015 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the... Comments

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Social Media Will Have 5.4M More Users by 2016

Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior... Comments

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Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

Jan 13, 2015 - As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there... Comments

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Twitter to Beef Up Advertising Options Beyond Own Site

Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the... Comments

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Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

Jan 12, 2015 - The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Comments

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Google to Roll Out Viewability Reporting

Jan 8, 2015 - At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its... Comments

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Microsoft Opens Up Advertising on MSN Apps

Jan 8, 2015 - Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise... Comments

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McDonald's Revamps "I'm Lovin' It" With New Video Ad

Jan 6, 2015 - As the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the elephant... Comments

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Will Losing Starbucks Mean the End of Square?

Dec 22, 2014 - With the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on... Comments

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McDonald's Experiments With Geo-Marketing in Georgia

Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon... Comments

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Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

Dec 17, 2014 - The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the... Comments

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Pinterest Is Now Shoppable, But Will Google Be?

Dec 17, 2014 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest... Comments

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Lowe's Uses Vine and Instagram to Showcase DIY

Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts... Comments

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#SparkMyParty Gets Users Party Favors From Heineken

Dec 9, 2014 - Following a successful real-time campaign in New York, where Heineken brought favors to tweeters' parties, the beer brand is doing the same in eight... Comments

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Brands Will Lose Billions to Bots in 2015 [Study]

Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions... Comments

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Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.

Dec 8, 2014 - Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app... Comments

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Ted Baker Increases Holiday Engagement With Instagram Game

Dec 3, 2014 - For its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adventure... Comments

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Shazam Brings Targeted Ads In-Store

Dec 2, 2014 - Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the... Comments

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Online Holiday Shopping Sales Crush Last Year's

Dec 1, 2014 - Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particularly... Comments

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What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

Nov 26, 2014 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and... Comments

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