Mike O'Brien

Mike O'Brien

Reporter, ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.



How Will the IoT Affect CPG Brands?

Oct 8, 2015 - Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG... Comments


Personalization Helps Amazon Prevail

Oct 6, 2015 - It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the... Comments


Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign

Oct 5, 2015 - Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen... Comments


NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

Oct 2, 2015 - During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent... Comments


Tweets of the Week: Brands Cracked Up as Facebook Was Down

Oct 2, 2015 - Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we... Comments


There Is No Mobile Experience: The Key to Understanding Mobile Data

Oct 1, 2015 - An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now... Comments


What Are Some of the Best Practices for Visual Content Marketing?

Oct 1, 2015 - When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics... Comments


Is Native Advertising Content Marketing?

Oct 1, 2015 - Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but... Comments


Social Content Helps Fast Food Brands Beat Stigma

Oct 1, 2015 - Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies... Comments

Different coloured sofas

Jennifer Convertibles Comes Back with Influencer Content

Oct 1, 2015 - Reemerging from Chapter 11 as a more modern digital brand, Jennifer Convertibles partnered with content-creation platform SheSpeaks for its first foray... Comments


Beverage Brands Illustrate Importance of Online Content for Offline Products

Oct 1, 2015 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content... Comments


How a Blasé Approach Helped Swedish Fish Reach Gen Z

Sep 30, 2015 - Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the... Comments

Rank Metric

Why Quality Content Can Help Top Rankings

Sep 30, 2015 - Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research... Comments


Small Publishers Are Most Affected by Ad Blockers, Says IAB

Sep 29, 2015 - Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to... Comments


5 Tips to Make Sure Your Content Connects with the C-Suite

Sep 29, 2015 - What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five... Comments


How Is UGC Changing Content Marketing?

Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable... Comments


Brands Still Matter - Just Not Like They Used To

Sep 28, 2015 - Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service... Comments


Tweets of the Week: Labor Day Was No Match for Apple's Day

Sep 11, 2015 - While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event... Comments


Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Aug 28, 2015 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily... Comments


How Shoes.com Became Visually Searchable

Aug 13, 2015 - When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents... Comments


Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji... Comments

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