Mike O'Brien

Mike O'Brien

ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

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HarperCollins Campaign Streams New Book One Word at a Time

Nov 20, 2014 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train... Comments

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Snapchat Partners With Square for Peer-to-Peer Payments

Nov 18, 2014 - To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts... Comments

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Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

Nov 18, 2014 - To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of... Comments

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Uber and Spotify Partnership Lets Consumers Play DJ

Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their... Comments

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Burberry and Printemps Team Up for Digital Holiday Display

Nov 14, 2014 - Burberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Comments

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Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing... Comments

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JBL Cross-Social Campaign Centers on #CordFail

Nov 7, 2014 - Audio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail... Comments

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Online Shoppers Will Find Best Deals on Thanksgiving Day

Nov 6, 2014 - According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still... Comments

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Facebook Puts Ban on "Like-Gating"

Nov 5, 2014 - With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage... Comments

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Is the Comments Section the Newest Hot Spot in Advertising?

Nov 5, 2014 - A new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native... Comments

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U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign

Nov 3, 2014 - The Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr. Comments

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Whole Foods' Experiential Campaign Educates and Engages Consumers

Oct 31, 2014 - SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about... Comments

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Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

Oct 31, 2014 - Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of followers... Comments

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How Would a Subscription-Based Model Affect YouTube?

Oct 30, 2014 - YouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Comments

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Taco Bell's New App Lets You Order From Your Phone

Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked... Comments

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Are Paid Platforms the Future of Social?

Oct 27, 2014 - Believing that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the payments... Comments

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Spotlight On: Tribal Worldwide's Rich Guest

Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his... Comments

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Can Pinterest Make Your Small Business Bigger?

Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

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Turning Dialect Into Data

Oct 23, 2014 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals... Comments

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Pandora Goes Ad-Free, for One Hour

Oct 22, 2014 - In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Comments

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Canada Goose Campaign Embraces "Friluftsliv"

Oct 21, 2014 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv... Comments

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