Mike O'Brien

Mike O'Brien

ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

shutterstock-189320708

Whole Foods' Experiential Campaign Educates and Engages Consumers

Oct 31, 2014 - SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about... Comments

The Twitter bird logo in blue on white

Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

Oct 31, 2014 - Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of followers... Comments

YouTube logo

How Would a Subscription-Based Model Affect YouTube?

Oct 30, 2014 - YouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Comments

shutterstock-216709294

Taco Bell's New App Lets You Order From Your Phone

Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked... Comments

shutterstock-86924398

Are Paid Platforms the Future of Social?

Oct 27, 2014 - Believing that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the payments... Comments

tribal-logo-oranger

Spotlight On: Tribal Worldwide's Rich Guest

Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his... Comments

pinterest-alt

Can Pinterest Make Your Small Business Bigger?

Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

keywords-seo-writing

Turning Dialect Into Data

Oct 23, 2014 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals... Comments

pandora2014

Pandora Goes Ad-Free, for One Hour

Oct 22, 2014 - In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Comments

canada-goose

Canada Goose Campaign Embraces "Friluftsliv"

Oct 21, 2014 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv... Comments

Bing Ads

Bing Ads Improves Speed, Bidding, and Targeting

Oct 21, 2014 - A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform... Comments

snapchat-logo

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

Oct 20, 2014 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of... Comments

frito-lay-do-us-a-flavor

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their... Comments

Success

Embracing Technology Leads to Business Success [Study]

Oct 17, 2014 - After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed... Comments

shutterstock-111655109

IAB Highlights Best Campaigns From All Over the World

Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what... Comments

unhappy-amazon

Amazon to Open Its First Physical Store

Oct 10, 2014 - Amazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very... Comments

shutterstock-162169583

Can Ello Dethrone Facebook?

Oct 9, 2014 - Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. Comments

shutterstock-186918995

Pepsi's CMO Talks Mobile

Oct 8, 2014 - Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Comments

shutterstock-115174939

Sophisticated Cyber Criminals Cost Brands Billions

Oct 8, 2014 - During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Comments

shutterstock-153911642

Spotlight On: Jennifer Kasper, Macy's

Oct 8, 2014 - The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Comments

shutterstock-211893502

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs