Mike O'Brien

Mike O'Brien

ClickZ

Before joining the ClickZ team, Mike O'Brien was a reporter for newspapers in Brooklyn and Eugene, Oregon, where he earned a Master's degree in journalism from the University of Oregon. Having also worked in newspaper sales, Mike enjoys writing about marketing and advertising much more than selling it.

RECENT ARTICLES BY MIKE O'BRIEN

Social Media Manager

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Jul 30, 2014 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to... Comments

amazon

Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

Jul 25, 2014 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology... Comments

social-login

Facebook Claims More Than Half of Social Logins [Study]

Jul 24, 2014 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping... Comments

facebook-brand

Facebook Experiments With Buy Button

Jul 21, 2014 - The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Comments

television-ad-money

New Adap.tv Patent Ties Sales to Specific TV Ads

Jul 18, 2014 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Comments

mobilesmartphones

Mobile Wallets Drive 40 Percent of Payment Activity

Jul 17, 2014 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which... Comments

pinterest-log-in

Pinterest Adds New Follow Button to Boost Brand Discovery

Jul 10, 2014 - An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Comments

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