Erika Wang

Erika Wang

Vice President of Sales, Yahoo Taiwan and Hong Kong; Managing Director, Yahoo Taiwan, Yahoo

Erika Wang is the vice president of Sales Group for Yahoo Taiwan & Hong Kong and managing director for Yahoo Taiwan.

She joined Yahoo Taiwan in 2010 as general manager of the Sales Group, leading her team to focus on targeted advertising, social marketing, and mobile advertising businesses. Under her leadership, she brought in massive revenue for display advertising and search marketing advertising and created exceptional growth success, leading the sales group into the media business in Taiwan and achieving double-digit growth targets.

Erika has more than 20 years of solid experience in a variety of disciplines ranging from advertising to marketing and operations, with superb knowledge of the sales channel environment, consumer trends, product development, distributor management, and the media environment.

RECENT ARTICLES BY ERIKA WANG

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The Mystique of Native Advertising

Sep 11, 2014 - Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Comments

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Native Advertising Wins in the Symphony of Mobile Life

Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

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