Erika Wang, head of advertising solutions development for Yahoo APAC and managing director for Yahoo Taiwan, Yahoo
Erika Wang is the head of advertising solutions development for Yahoo APAC and managing director for Yahoo Taiwan. She joined Yahoo Taiwan in 2010 as general manager of the sales group, leading her team to focus on targeted advertising, social marketing and mobile advertising businesses. She brought in massive revenue for display advertising and search marketing advertising and created exceptional growth success, leading the sales group into the media business in Taiwan and achieving double-digit growth targets. Erika was named vice president of sales group for Yahoo Taiwan and Hong Kong in 2013. She has also served as managing director of Yahoo Taiwan since June 2014, and took on an additional role as head of Yahoo APAC advertising solutions development in October 2014. Erika has over 20 years of solid experience in a variety of disciplines ranging from advertising to marketing and operations, with superb knowledge of the sales channel environment, consumer trends, product development, distributor management and the media environment.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT