Erika Wang, head of advertising solutions development for Yahoo APAC and managing director for Yahoo Taiwan, Yahoo
Erika Wang is the head of advertising solutions development for Yahoo APAC and managing director for Yahoo Taiwan. She joined Yahoo Taiwan in 2010 as general manager of the sales group, leading her team to focus on targeted advertising, social marketing and mobile advertising businesses. She brought in massive revenue for display advertising and search marketing advertising and created exceptional growth success, leading the sales group into the media business in Taiwan and achieving double-digit growth targets. Erika was named vice president of sales group for Yahoo Taiwan and Hong Kong in 2013. She has also served as managing director of Yahoo Taiwan since June 2014, and took on an additional role as head of Yahoo APAC advertising solutions development in October 2014. Erika has over 20 years of solid experience in a variety of disciplines ranging from advertising to marketing and operations, with superb knowledge of the sales channel environment, consumer trends, product development, distributor management and the media environment.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
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Wednesday, December 9, 2015
5pm HKT / 5am ET