Millennials: The Next Generation of Creative Digital Content
Asia

Millennials: The Next Generation of Creative Digital Content

9y Erika Wang

Millennials: The Next Generation of Creative Digit...

Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compe...

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The Mystique of Native Advertising
Asia

The Mystique of Native Advertising

10y Erika Wang

The Mystique of Native Advertising

Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Read ...

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Native Advertising Wins in the Symphony of Mobile Life
Asia

Native Advertising Wins in the Symphony of Mobile Life

10y Erika Wang

Native Advertising Wins in the Symphony of Mobile ...

Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Re...

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