Vice President of Sales, Yahoo Taiwan and Hong Kong; Managing Director, Yahoo Taiwan, Yahoo
Erika Wang is the vice president of Sales Group for Yahoo Taiwan & Hong Kong and managing director for Yahoo Taiwan.
She joined Yahoo Taiwan in 2010 as general manager of the Sales Group, leading her team to focus on targeted advertising, social marketing, and mobile advertising businesses. Under her leadership, she brought in massive revenue for display advertising and search marketing advertising and created exceptional growth success, leading the sales group into the media business in Taiwan and achieving double-digit growth targets.
Erika has more than 20 years of solid experience in a variety of disciplines ranging from advertising to marketing and operations, with superb knowledge of the sales channel environment, consumer trends, product development, distributor management, and the media environment.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT