Erika Wang

Erika Wang

Erika Wang, head of advertising solutions development for Yahoo APAC and managing director for Yahoo Taiwan, Yahoo

Erika Wang is the head of advertising solutions development for Yahoo APAC and managing director for Yahoo Taiwan. She joined Yahoo Taiwan in 2010 as general manager of the sales group, leading her team to focus on targeted advertising, social marketing and mobile advertising businesses. She brought in massive revenue for display advertising and search marketing advertising and created exceptional growth success, leading the sales group into the media business in Taiwan and achieving double-digit growth targets. Erika was named vice president of sales group for Yahoo Taiwan and Hong Kong in 2013. She has also served as managing director of Yahoo Taiwan since June 2014, and took on an additional role as head of Yahoo APAC advertising solutions development in October 2014. Erika has over 20 years of solid experience in a variety of disciplines ranging from advertising to marketing and operations, with superb knowledge of the sales channel environment, consumer trends, product development, distributor management and the media environment.

RECENT ARTICLES BY ERIKA WANG

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Millennials: The Next Generation of Creative Digital Content

Nov 20, 2014 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling... Comments

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The Mystique of Native Advertising

Sep 11, 2014 - Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Comments

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Native Advertising Wins in the Symphony of Mobile Life

Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

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