President, Tencent Online Media Group; Senior Executive Vice President, Tencent, Tencent
SY Lau is president at Tencent Online Media Group. He is also senior executive vice president for Tencent. He is responsible for the company's growth in the online media and video sectors, as well as leading Tencent's work with national and international brands.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT