Michelle Morehouse

Michelle Morehouse

Director of Accounts, Training, and Community, Clix Marketing

Michelle is the director of accounts, training, and community at Clix Marketing with an affinity for search, display, retargeting, and social advertising campaigns. She's been managing PPC campaigns since 2010 and is known in the industry for her expertise in online lead generation. She's a regular contributor to the Clix Marketing Blog and is a thought leader on account management and analysis. You can follow her on Twitter @michellemsem.

RECENT ARTICLES BY MICHELLE MOREHOUSE

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3 PPC Fails That Can Hurt Your Brand

Sep 29, 2014 - While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially... Comments

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What Makes an Expert – the Art and Science of PPC

Sep 1, 2014 - While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Comments

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How and Why Your PPC Agency Should Fail

Aug 4, 2014 - Failure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and... Comments

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