Michelle Morehouse

Michelle Morehouse

Director of Accounts, Training, and Community, Clix Marketing

Michelle is the director of accounts, training, and community at Clix Marketing with an affinity for search, display, retargeting, and social advertising campaigns. She's been managing PPC campaigns since 2010 and is known in the industry for her expertise in online lead generation. She's a regular contributor to the Clix Marketing Blog and is a thought leader on account management and analysis. You can follow her on Twitter @michellemsem.

RECENT ARTICLES BY MICHELLE MOREHOUSE

eforum-expert

What Makes an Expert – the Art and Science of PPC

Sep 1, 2014 - While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Comments

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How and Why Your PPC Agency Should Fail

Aug 4, 2014 - Failure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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