Michelle Morgan

Michelle Morgan

Director of Accounts, Training, and Community, Clix Marketing

Michelle is the director of accounts, training, and community at Clix Marketing with an affinity for search, display, retargeting, and social advertising campaigns. She's been managing PPC campaigns since 2010 and is known in the industry for her expertise in online lead generation. She's a regular contributor to the Clix Marketing Blog and is a thought leader on account management and analysis. You can follow her on Twitter @michellemsem.

RECENT ARTICLES BY MICHELLE MORGAN

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4 Red Flags When Hearing a PPC Agency Pitch

Aug 3, 2015 - Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise... Comments

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Which Placements Should I Exclude on the Google Display Network?

Jul 13, 2015 - The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and... Comments

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Your Terrible Website is Ruining Your PPC Performance

Jun 11, 2015 - Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Comments

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4 Tactics to Improve Google Display Network Lead Quality

Mar 16, 2015 - The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Comments

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How to Properly Use Labels to Run Promotions for Google AdWords

Feb 16, 2015 - Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Comments

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Big Changes to Improve Your Year-Over-Year Performance

Dec 22, 2014 - These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC... Comments

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Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time

Nov 25, 2014 - While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Comments

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Best Practices for Bidding on Competitor Terms in PPC

Oct 27, 2014 - For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Comments

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3 PPC Fails That Can Hurt Your Brand

Sep 29, 2014 - While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially... Comments

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What Makes an Expert – the Art and Science of PPC

Sep 1, 2014 - While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Comments

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How and Why Your PPC Agency Should Fail

Aug 4, 2014 - Failure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and... Comments

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