Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, across a range of mediums, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.

RECENT ARTICLES BY SOPHIE LORAS

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VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

Mar 30, 2015 - Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of... Comments

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Twitter Opens Jakarta Office to Grow User Base and Engagement

Mar 27, 2015 - The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Comments

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VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

Mar 27, 2015 - In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia... Comments

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Little Fanfare as Yahoo Leaves China

Mar 23, 2015 - The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Comments

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Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

Mar 19, 2015 - Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilities... Comments

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Twitter Opens Hong Kong Office to Tap China's Outbound Brands

Mar 10, 2015 - Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizons... Comments

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Indonesia Leads Penetration of Global Mobile Facebook Users

Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

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Amazon Opens Tmall Store to Boost China Sales

Mar 9, 2015 - Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Comments

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China's Xinhua Uses Western Social Media in Global Rebranding Effort

Mar 4, 2015 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Comments

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Chinese Government Cracks Down on Fake Social Accounts

Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

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British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

Feb 25, 2015 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Comments

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled... Comments

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ANZ Australia Creates Digital GAYTMs for Mardi Gras

Feb 17, 2015 - In a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting element... Comments

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Tic Tac Turns to Digital to Lure SE Asian Millennials

Feb 15, 2015 - Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Comments

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Alibaba Pushes Into Indonesian E-Commerce Market

Feb 12, 2015 - China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market... Comments

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Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

Feb 11, 2015 - Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure... Comments

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Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

Feb 9, 2015 - Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. Comments

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Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

Feb 4, 2015 - Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new opportunities... Comments

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WeChat Launches Sponsored Moments

Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

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Twitter Acquires ZipDial in Emerging Market Push

Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

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SapientNitro Is Redefining the Role of CMTO With Own University

Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

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