Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, across a range of mediums, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.

RECENT ARTICLES BY SOPHIE LORAS

anz-logo-square

ANZ Uses Instagram to Target a New Generation of Banking Customers

May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

nestle-logo

Nestlé Paves Way For Premium Programmatic in China

May 13, 2015 - The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Comments

weibo-logo-international

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

May 12, 2015 - Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Comments

samsonite-apac-japan-500

Samsonite Turns to Paid Social for APAC Design Competition

May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

gavelandscales

Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws

May 5, 2015 - An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what constitutes... Comments

facebook-nepal-safetycheck-thumb

Social Media and Data: The Emergency Rescue Duo of the Future

Apr 30, 2015 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can... Comments

uberchopper-shanghai-image

Uber Lets Consumers Fly High in Shanghai With #UberChopper

Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

twitter-mobile-2015

Twitter Launches Self-Serve Ads for Indonesian SMBs

Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital... Comments

woolworths-fresh-in-our-memories-image

Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

Apr 15, 2015 - Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social... Comments

instagram-icon-large

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

Apr 5, 2015 - Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and... Comments

digital-mall-social-marketing-performance

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

Apr 2, 2015 - In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring... Comments

durex-indonesia-czljkt

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

Mar 30, 2015 - Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of... Comments

twitter-logo

Twitter Opens Jakarta Office to Grow User Base and Engagement

Mar 27, 2015 - The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Comments

sophie-ari-interview

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

Mar 27, 2015 - In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia... Comments

yahoo-logo-purple-1

Little Fanfare as Yahoo Leaves China

Mar 23, 2015 - The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Comments

cellarmaster-wines-tst

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

Mar 19, 2015 - Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilities... Comments

twitter-logo

Twitter Opens Hong Kong Office to Tap China's Outbound Brands

Mar 10, 2015 - Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizons... Comments

facebook-mobile-indonesia

Indonesia Leads Penetration of Global Mobile Facebook Users

Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

amazon-china-logo

Amazon Opens Tmall Store to Boost China Sales

Mar 9, 2015 - Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Comments

xinhua-rebrand-facebook-pic

China's Xinhua Uses Western Social Media in Global Rebranding Effort

Mar 4, 2015 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Comments

censorship-china

Chinese Government Cracks Down on Fake Social Accounts

Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...