Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, across a range of mediums, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.

RECENT ARTICLES BY SOPHIE LORAS

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KFC Offers Alipay Mobile Payments to Chinese Customers

Jun 30, 2015 - KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Comments

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China's Great Data Paradox

Jun 30, 2015 - The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment... Comments

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Tweets of the Week: #LoveWins

Jun 26, 2015 - This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into... Comments

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Tencent’s SY Lau on How China is Re-Shaping Digital Media

Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the... Comments

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China Set to Star At Cannes Lions

Jun 19, 2015 - Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Comments

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Australia's Holden Partners With Periscope for Rugby Tweetcheers

Jun 17, 2015 - Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia... Comments

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China's JD.com Adds Unilever to its Stable of Global Brands

Jun 15, 2015 - Brands are the big winners as competition heats up between China's e-commerce platforms. Comments

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Sprite Moves Online to Push Millennials In China Offline

Jun 11, 2015 - Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China... Comments

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Facebook Lite Gives Advertisers Access to New Demographics in Asia

Jun 8, 2015 - The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet... Comments

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WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

Jun 2, 2015 - There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Comments

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Windfall For Advertisers As Tencent Opens Third Party Data Access

May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data... Comments

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Bayern Munich Joins Tmall to Tap Chinese Fans

May 28, 2015 - Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Comments

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ANZ Uses Instagram to Target a New Generation of Banking Customers

May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

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Nestlé Paves Way For Premium Programmatic in China

May 13, 2015 - The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Comments

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Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

May 12, 2015 - Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Comments

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Samsonite Turns to Paid Social for APAC Design Competition

May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

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Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws

May 5, 2015 - An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what constitutes... Comments

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Social Media and Data: The Emergency Rescue Duo of the Future

Apr 30, 2015 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can... Comments

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Uber Lets Consumers Fly High in Shanghai With #UberChopper

Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

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Twitter Launches Self-Serve Ads for Indonesian SMBs

Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital... Comments

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Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

Apr 15, 2015 - Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social... Comments

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