Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, across a range of mediums, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.

RECENT ARTICLES BY SOPHIE LORAS

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Tencent Opens WeChat Moments to All Advertisers

Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations... Comments

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Google's Alphabet: A Welcome Move in Asia

Aug 24, 2015 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Comments

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Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave... Comments

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3 Digital Trends to Watch Out for in Asia

Aug 20, 2015 - Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends... Comments

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In a Converging World, Look to Asia

Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments

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VIDEO: How AIA Is Innovating From the Outside In

Aug 10, 2015 - Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits during... Comments

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VIDEO: Defining Brand DNA at Peninsula Hotels

Aug 10, 2015 - What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital... Comments

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

Aug 10, 2015 - An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. Comments

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VIDEO: The Brand Is Not the Hero According to Coca-Cola

Aug 10, 2015 - In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creation... Comments

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VIDEO: Using Data to Localize to New Markets

Aug 9, 2015 - Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Comments

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Mythbusting China's E-Commerce Sector

Aug 9, 2015 - In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Comments

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China's Ping An Leverages Social Data to Personalize Travel Insurance

Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance... Comments

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David Jones Mixes Fashion With Music in a 100% Digital Push

Jul 26, 2015 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest... Comments

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Tweets of the Week: Sharks Take Over Twitter

Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

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How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

Jul 17, 2015 - Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store... Comments

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'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

Jul 15, 2015 - Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release... Comments

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Siam Commercial Bank Turns to Stickers for Brand Engagement

Jul 7, 2015 - A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong... Comments

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KFC Offers Alipay Mobile Payments to Chinese Customers

Jun 30, 2015 - KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Comments

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China's Great Data Paradox

Jun 30, 2015 - The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment... Comments

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Tweets of the Week: #LoveWins

Jun 26, 2015 - This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into... Comments

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Tencent’s SY Lau on How China is Re-Shaping Digital Media

Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the... Comments

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