Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, across a range of mediums, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.



Tweets of the Week: From #AllDayBreakfast to #GreenPoop

Oct 9, 2015 - Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Comments


No Single Channel Excels in China as Consumer Touchpoints Expand

Oct 5, 2015 - Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience... Comments


Using the 3 C's for Online and Offline Commerce in China

Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments


Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

Sep 18, 2015 - The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Comments


How Agencies Are Evolving into Strategic Advisors in China

Sep 17, 2015 - As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. Comments


4 Strategic Tips for Building a Lasting Social Campaign in China

Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments


Tencent Opens WeChat Moments to All Advertisers

Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations... Comments


Google's Alphabet: A Welcome Move in Asia

Aug 24, 2015 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Comments


Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave... Comments


3 Digital Trends to Watch Out for in Asia

Aug 20, 2015 - Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends... Comments


In a Converging World, Look to Asia

Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments


VIDEO: How AIA Is Innovating From the Outside In

Aug 10, 2015 - Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits during... Comments


VIDEO: Defining Brand DNA at Peninsula Hotels

Aug 10, 2015 - What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital... Comments


VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

Aug 10, 2015 - An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. Comments


VIDEO: The Brand Is Not the Hero According to Coca-Cola

Aug 10, 2015 - In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creation... Comments


VIDEO: Using Data to Localize to New Markets

Aug 9, 2015 - Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Comments


Mythbusting China's E-Commerce Sector

Aug 9, 2015 - In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Comments


China's Ping An Leverages Social Data to Personalize Travel Insurance

Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance... Comments


David Jones Mixes Fashion With Music in a 100% Digital Push

Jul 26, 2015 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest... Comments


Tweets of the Week: Sharks Take Over Twitter

Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments


How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

Jul 17, 2015 - Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store... Comments

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