Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.



Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Nov 25, 2015 - Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing... Comments


Why have QR codes taken off in China?

Nov 15, 2015 - In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it... Comments


How China's Singles Day smashed global e-commerce sales records

Nov 12, 2015 - Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles... Comments


How Alibaba's annual shopping festival is revolutionizing e-commerce

Nov 9, 2015 - Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Comments


Tweets of the week: Rugby World Cup and a race that stops a nation

Nov 5, 2015 - Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week... Comments


Localization is FXCM's key to success in Asia

Nov 3, 2015 - New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Comments


Facebook launches slideshow for video content in emerging markets

Oct 30, 2015 - Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Comments


How Uber thinks locally to expand globally

Oct 28, 2015 - Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Comments


10 tips for Hollywood-style social storytelling

Oct 27, 2015 - Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Comments


3 ways organizations can improve digital strategy

Oct 26, 2015 - Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live... Comments


Tweets of the week: from #AllDayBreakfast to #GreenPoop

Oct 9, 2015 - Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Comments


No Single Channel Excels in China as Consumer Touchpoints Expand

Oct 5, 2015 - Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience... Comments


Using the 3 C's for Online and Offline Commerce in China

Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments


Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

Sep 18, 2015 - The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Comments


How Agencies Are Evolving into Strategic Advisors in China

Sep 17, 2015 - As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. Comments


4 Strategic Tips for Building a Lasting Social Campaign in China

Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments


Tencent Opens WeChat Moments to All Advertisers

Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations... Comments


Google's Alphabet: A Welcome Move in Asia

Aug 24, 2015 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Comments


Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave... Comments


3 Digital Trends to Watch Out for in Asia

Aug 20, 2015 - Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends... Comments


In a Converging World, Look to Asia

Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments

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