Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, across a range of mediums, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.

RECENT ARTICLES BY SOPHIE LORAS

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Chinese Government Cracks Down on Fake Social Accounts

Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

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British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

Feb 25, 2015 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Comments

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled... Comments

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ANZ Australia Creates Digital GAYTMs for Mardi Gras

Feb 17, 2015 - In a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting element... Comments

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Tic Tac Turns to Digital to Lure SE Asian Millennials

Feb 15, 2015 - Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Comments

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Alibaba Pushes Into Indonesian E-Commerce Market

Feb 12, 2015 - China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market... Comments

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Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

Feb 11, 2015 - Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure... Comments

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Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

Feb 9, 2015 - Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. Comments

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Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

Feb 4, 2015 - Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new opportunities... Comments

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WeChat Launches Sponsored Moments

Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

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Twitter Acquires ZipDial in Emerging Market Push

Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

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SapientNitro Is Redefining the Role of CMTO With Own University

Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

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AIA Launches Start-Up Accelerator Course in Hong Kong

Dec 23, 2014 - Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Comments

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Buy Buttons to Soar in Asia in 2015

Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

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Coca-Cola China Partners With eYeka for Creative Crowdsourcing

Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

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HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

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VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

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VIDEO: The Importance of Content Around Intent [#CZLBKK]

Nov 20, 2014 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes... Comments

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User Motivation Is Key to Social Engagement for Brands in China [Study]

Nov 17, 2014 - OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Comments

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Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales... Comments

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