Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, across a range of mediums, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.

RECENT ARTICLES BY SOPHIE LORAS

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WeChat Launches Sponsored Moments

Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

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Twitter Acquires ZipDial in Emerging Market Push

Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

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SapientNitro Is Redefining the Role of CMTO With Own University

Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

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AIA Launches Start-Up Accelerator Course in Hong Kong

Dec 23, 2014 - Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Comments

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Buy Buttons to Soar in Asia in 2015

Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

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Coca-Cola China Partners With eYeka for Creative Crowdsourcing

Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

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HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

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VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

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VIDEO: The Importance of Content Around Intent [#CZLBKK]

Nov 20, 2014 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes... Comments

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User Motivation Is Key to Social Engagement for Brands in China [Study]

Nov 17, 2014 - OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Comments

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Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales... Comments

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Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

Nov 11, 2014 - Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. Comments

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China's Rising Middle Class Drives Mobile Ad Spend

Nov 6, 2014 - China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. Comments

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Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

Oct 29, 2014 - Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Comments

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FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

Oct 26, 2014 - Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia... Comments

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Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

Oct 22, 2014 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services... Comments

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BlackBerry Expands Mobile Money Functionalities in Indonesia

Oct 9, 2014 - BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Comments

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RID Amazon Challenge Takes Digital to the Jungle

Oct 6, 2014 - Australian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real... Comments

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Facebook Remains Top Engagement Platform in Hong Kong

Aug 25, 2014 - A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Comments

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