Sophie Loras

Sophie Loras

Asia Editor, ClickZ

Sophie Loras is the Asia editor at ClickZ and is based in Hong Kong.

Her career has spanned journalism, media and education, across a range of industries in Australia and Mainland China. She has worked for a number of Australian media outlets, across a range of mediums, including the Australian Financial Review, the ABC, and most recently, as managing editor of Australia China Connections. She holds a Bachelor of Arts from The University of Melbourne and a Post Graduate Diploma of Journalism from RMIT.

RECENT ARTICLES BY SOPHIE LORAS

chinese-girl-hiking

China's Ping An Leverages Social Data to Personalize Travel Insurance

Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance... Comments

david-jones-daniel-johns

David Jones Mixes Fashion With Music in a 100% Digital Push

Jul 26, 2015 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest... Comments

tweets-of-the-week-sharknado3

Tweets of the Week: Sharks Take Over Twitter

Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

uniqlo-beijing

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

Jul 17, 2015 - Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store... Comments

coca-cola-no-labels-image006

'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

Jul 15, 2015 - Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release... Comments

line-stickers-nong-easy-set-4-yeah

Siam Commercial Bank Turns to Stickers for Brand Engagement

Jul 7, 2015 - A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong... Comments

kfc-alipay-small

KFC Offers Alipay Mobile Payments to Chinese Customers

Jun 30, 2015 - KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Comments

china-big-data

China's Great Data Paradox

Jun 30, 2015 - The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment... Comments

white-house-same-sex-marriage

Tweets of the Week: #LoveWins

Jun 26, 2015 - This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into... Comments

sy-lau-tencent-executive-photo

Tencent’s SY Lau on How China is Re-Shaping Digital Media

Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the... Comments

canneslions

China Set to Star At Cannes Lions

Jun 19, 2015 - Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Comments

holden-tweetcheer

Australia's Holden Partners With Periscope for Rugby Tweetcheers

Jun 17, 2015 - Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia... Comments

unilever-logo-1

China's JD.com Adds Unilever to its Stable of Global Brands

Jun 15, 2015 - Brands are the big winners as competition heats up between China's e-commerce platforms. Comments

sprite-u17-campaign-website

Sprite Moves Online to Push Millennials In China Offline

Jun 11, 2015 - Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China... Comments

facebook-lite-fblite-hero

Facebook Lite Gives Advertisers Access to New Demographics in Asia

Jun 8, 2015 - The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet... Comments

unicef-wechat-qrcode

WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

Jun 2, 2015 - There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Comments

tencent-logo

Windfall For Advertisers As Tencent Opens Third Party Data Access

May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data... Comments

fc-bayern-munich-logo

Bayern Munich Joins Tmall to Tap Chinese Fans

May 28, 2015 - Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Comments

anz-logo-square

ANZ Uses Instagram to Target a New Generation of Banking Customers

May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

nestle-logo

Nestlé Paves Way For Premium Programmatic in China

May 13, 2015 - The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Comments

weibo-logo-international

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

May 12, 2015 - Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...