Charlie Smith

Charlie Smith

Account Director, POSSIBLE

Charlie is an account director in POSSIBLE's LA office. He began his career in London, working on tech brands like Nokia and Microsoft, as well as luxury and FMCG such as Tiffany&Co and Nestle, for whom he launched one of the first social media campaigns in the U.K. He then moved into the world of entertainment and led the BBC's launch of their exclusive coverage of the London Olympics - often described as the first truly multi-platform games; as well as running marketing campaigns for BBC iPlayer, YouView, and Digital Radio UK.

It was Charlie's combined passion for technology and entertainment that was behind his move to POSSIBLE LA. Since then he has been leading various key accounts and client relationships for the office including Mitsubishi Motors, Starkey Hearing Foundation's 'Operation Change,' Lion Capital, AllSaints, and Southern California Edison. Charlie has written for Brief magazine and Promax BDA on various new media topics, has taught advertising at the University of Westminster, and judged as well as won various industry awards.

RECENT ARTICLES BY CHARLIE SMITH

beginner-guide

A Beginner’s Guide to Programmatic Media

Dec 4, 2014 - Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Comments

experiment

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

Aug 18, 2014 - There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting... Comments

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