Account Director, POSSIBLE
Charlie is an account director in POSSIBLE's LA office. He began his career in London, working on tech brands like Nokia and Microsoft, as well as luxury and FMCG such as Tiffany&Co and Nestle, for whom he launched one of the first social media campaigns in the U.K. He then moved into the world of entertainment and led the BBC's launch of their exclusive coverage of the London Olympics - often described as the first truly multi-platform games; as well as running marketing campaigns for BBC iPlayer, YouView, and Digital Radio UK.
It was Charlie's combined passion for technology and entertainment that was behind his move to POSSIBLE LA. Since then he has been leading various key accounts and client relationships for the office including Mitsubishi Motors, Starkey Hearing Foundation's 'Operation Change,' Lion Capital, AllSaints, and Southern California Edison. Charlie has written for Brief magazine and Promax BDA on various new media topics, has taught advertising at the University of Westminster, and judged as well as won various industry awards.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT