How brands like Netflix and Spotify use data visualisation for social campaigns

How brands like Netflix and Spotify use data visualisation for social campaigns

8y Andreas Krasser

How brands like Netflix and Spotify use data visua...

Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...

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What can digital marketers learn from start-ups?

What can digital marketers learn from start-ups?

8y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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6 steps to building a long-term digital strategy to support business goals

6 steps to building a long-term digital strategy to support business goals

8y Andreas Krasser

6 steps to building a long-term digital strategy t...

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...

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Using Social Listening for Integrated Insights

Using Social Listening for Integrated Insights

9y Andreas Krasser

Using Social Listening for Integrated Insights

Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...

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Marketing and Innovation: Made for Each Other

Marketing and Innovation: Made for Each Other

9y Andreas Krasser

Marketing and Innovation: Made for Each Other

Burying the hatchet once and for all to bring marketers and innovators closer together. Read More...

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Making the Business Case for Digital Marketing in Asia

Making the Business Case for Digital Marketing in Asia

9y Andreas Krasser

Making the Business Case for Digital Marketing in ...

Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...

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Connecting With Hong Kong's Youth: 3 Key Strategies

Connecting With Hong Kong's Youth: 3 Key Strategies

9y Andreas Krasser

Connecting With Hong Kong's Youth: 3 Key Strategie...

Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...

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