Why we need to rethink the creative brief
Marketing

Why we need to rethink the creative brief

8y Sean Miller

Why we need to rethink the creative brief

Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to con...

View article
Modern Strategies from Ancient Greece
Marketing

Modern Strategies from Ancient Greece

9y Sean Miller

Modern Strategies from Ancient Greece

The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...

View article
How Taxi Drivers Stole the Show at Cannes
Conference Coverage

How Taxi Drivers Stole the Show at Cannes

9y Sean Miller

How Taxi Drivers Stole the Show at Cannes

It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between ge...

View article
Get the latest analysis and reports delivered to your inbox daily
Can Advertising Save the World? The United Nations Is Betting on It
Marketing

Can Advertising Save the World? The United Nations Is Betting on It

9y Sean Miller

Can Advertising Save the World? The United Nations...

Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencie...

View article
Silent Video May Become Your Brand’s Loudest Statement
Media

Silent Video May Become Your Brand’s Loudest Statement

9y Sean Miller

Silent Video May Become Your Brand’s Loudest State...

Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...

View article