Content marketing and SEO: the questions B2B marketers should ask
Search

Content marketing and SEO: the questions B2B marketers should ask

8y Som Puangladda

Content marketing and SEO: the questions B2B marke...

It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...

View article
How to craft a truly personalized intent marketing campaign
Marketing

How to craft a truly personalized intent marketing campaign

8y Som Puangladda

How to craft a truly personalized intent marketing...

Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...

View article
Listening To Your Customers: A Kind Of Different Intent Data
Data insights

Listening To Your Customers: A Kind Of Different Intent Data

9y Som Puangladda

Listening To Your Customers: A Kind Of Different I...

Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...

View article
Get the latest analysis and reports delivered to your inbox daily
Why an Intent Strategy Can Solve the Ad Blocking Problem
Display Advertising

Why an Intent Strategy Can Solve the Ad Blocking Problem

9y Som Puangladda

Why an Intent Strategy Can Solve the Ad Blocking P...

One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...

View article
The Customer’s Keeper: The Modern Digital Marketer
Data insights

The Customer’s Keeper: The Modern Digital Marketer

9y Som Puangladda

The Customer’s Keeper: The Modern Digital Marketer

It's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...

View article
Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards
Data insights

Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards

9y Som Puangladda

Measuring Beyond Data: Anecdotes Speak Louder Than...

Effective content marketing strategies require both data insights and human reactions. Read More...

View article
Business Intelligence Tools: The Good and the Less Good
Data insights

Business Intelligence Tools: The Good and the Less Good

9y Som Puangladda

Business Intelligence Tools: The Good and the Less...

As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...

View article