Michael Shashoua

RECENT ARTICLES BY MICHAEL SHASHOUA

rebel-entertainment

Gaming Company Fuels Growth Through Social Media Optimization

Mar 4, 2013 - Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online... Comments

stratego

Keesing Games Goes Social with Stratego

Feb 5, 2013 - Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad... Comments

jeb-balise-puzzlesocial

PuzzleSocial Promotes Brands With 'Game-Show' Level Prizes

Dec 17, 2012 - PuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle... Comments

Local Citizens Are Social for Hurricane Sandy Relief

Nov 23, 2012 - How individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Comments

big-data-screen

Big Data Will Transform Financial Industry, Warns TomorrowToday

Oct 23, 2012 - The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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