Jim Sterne

Jim Sterne

International Consultant

eMetrics Marketing Optimization Summit & Digital Analytics Association

eMetrics Marketing Optimization Summit & Digital Analytics Association

Jim Sterne is an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the founding president and current chairman of the Digital Analytics Association and produces the eMetrics Summit and the Media Analytics Summit.

Profile

IN PRINT

What Makes People Click: Advertising on the Web

What Makes People Click: Advertising on the Web

Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...

 Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.

RECENT ARTICLES BY JIM STERNE

advertising-of-the-future

The Future of Online Advertising - Are We There Yet?

Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like... Comments

spice-of-life

Data Variety - The Spice of Life

Nov 20, 2014 - Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Comments

persuade-advice

Is Remarketing Self-Defeating?

Nov 6, 2014 - When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Comments

old-calculator

How Much for a New Customer?

Oct 23, 2014 - At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified... Comments

hypothesis-results

If (You Write a Good Hypothesis), Then (Good Things Happen)

Oct 9, 2014 - In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Comments

data-visualization

Data Visualization, Big Data, and the Quest for Better Decisions - a Synopsis

Sep 11, 2014 - A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this... Comments

sherlock-holmes

True Detectives

Aug 28, 2014 - There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom... Comments

financial-managements-report

10 Ways to Make Reports Not Suck

Aug 14, 2014 - Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, informative... Comments

big-data-screen

I Say It's "Daytah," You Say It's "Dahtah"

Jul 31, 2014 - A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word... Comments

mission-impossible

Your Job Is Impossible

Jul 17, 2014 - The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility... Comments

imd-datafeeds-report-april2014

Don't Give Them Data

Jul 3, 2014 - People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do... Comments

zombies-walking

Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

Jun 19, 2014 - A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Comments

data-brain

Don't Let Big Data Play Games With Your Brain

Jun 5, 2014 - The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test... Comments

what-not-to-do

10 Things Not to Do as a Digital Analyst

May 22, 2014 - Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Comments

top-10-website-measurement

Top 10 New Things to Measure on Your Website

May 8, 2014 - An updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Comments

vocabulary

The Difference Between Truth and Facts Is Vocabulary

Apr 24, 2014 - In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Comments

delete-button

Is It Cheaper to Keep Than Delete?

Apr 10, 2014 - Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until... Comments

data-privacy-shutterstock-108568799

Of 3 Minds on Privacy - and a Song

Mar 27, 2014 - While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear... Comments

question-shutterstock-89166664

Dumb Question Lunch Hour

Mar 13, 2014 - We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore... Comments

big-data

Love of Data: The Root of All Evil

Feb 27, 2014 - The time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banking... Comments

14-02-11-what-do-you-do-b

So, What Do You Do for a Living?

Feb 13, 2014 - Examples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital... Comments

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