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Jim Sterne

Jim Sterne

International Consultant

eMetrics Marketing Optimization Summit & Digital Analytics Association

eMetrics Marketing Optimization Summit & Digital Analytics Association

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit and is co-founder and current chairman of the Digital Analytics Association.

Profile

IN PRINT

Book

What Makes People Click: Advertising on the Web

Jim Sterne  |  Verifying Business Value  |  January 1, 2009 Comments

Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...

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Book

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Jim Sterne  |  Verifying Business Value  |  January 7, 2009 Comments

Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...

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Book

Web Metrics, Proven Methods for Measuring Web Site Success

Jim Sterne  |  Verifying Business Value  |  January 15, 2009 Comments

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.

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RECENT ARTICLES BY JIM STERNE

race-cars

Analytics Is Like Driving

Mar 28, 2013 - When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Comments

woman-collage

That's Oddly Homologous

Mar 14, 2013 - When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern... Comments

quicksand

Building Models on Quicksand

Feb 28, 2013 - How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Comments

abstract-composition

The Creative Mastermind and the Analytical Subordinate

Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments

data-privacy

When Privacy and Business Collide

Jan 17, 2013 - The time has come where we have to define intellectual private property. Comments

chess

Digital Metrics 2013 Quick Start Guide

Jan 3, 2013 - Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Comments

stamp-fail

Where's My Freakin' Data You B@stards?

Dec 20, 2012 - What is the value of my data? Comments

business-student

Making Analysts Even More Indispensable

Dec 6, 2012 - If you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better... Comments

histogram

It's Not an Exact Science

Nov 15, 2012 - Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Comments

businessman

Cross-Industry Standard Process for Data Mining

Nov 8, 2012 - Do you really know what your business process is? Comments

yellow-sunset-in-the-middle-of-the-ocean

Let There Be Light

Oct 25, 2012 - In the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Comments

human-brain

We're Done Experimenting With Experimentation

Oct 11, 2012 - Three new analytics tools that are well worth your attention as they focus on the management of analysts. Comments

connectedcloud

What Every Marketer Needs to Know About Hadoop

Aug 30, 2012 - With "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation. Comments

cash-for-being-productive

Connect the Dots: Goals to Metrics to Compensation

Aug 16, 2012 - Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics. Comments

diving

When Data Becomes a Verb

Jul 19, 2012 - What word describes a more interactive relationship with data? Comments

Consilience - The Intrinsic Value of Big Data

Jul 5, 2012 - Big data has arrived due to volume, variety, and velocity. Get used to it. Comments

It's a Question of Questions

Jun 21, 2012 - A look at the tools and systems that can help you ask the big questions. Comments

The New Funnel

Jun 7, 2012 - The more data you have, the more confident you become in your correlations and conclusions. Comments

Social View-Through

May 24, 2012 - What would you call the social media equivalent of a view-through? Comments

Incremental Opt-In: The End of the Privacy Problem

May 10, 2012 - It's up to you to convince people to hand over the keys to their personal data set. Comments

No More Actionable Analytics, Please!

Apr 12, 2012 - We might as well call it objectionable, injurious, or larcenous analytics. Comments

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