Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit and is co-founder and current chairman of the Digital Analytics Association.
Profile
IN PRINT
Jim Sterne | | January 1, 2009
Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...
Jim Sterne | | January 7, 2009
Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...
Jim Sterne | | January 15, 2009
Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.
RECENT ARTICLES BY JIM STERNE
Sep 30, 2013 -
Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone.
Sep 12, 2013 -
For now, I just want one thing: the ability to turn off ads for a specific product.
Aug 29, 2013 -
What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale...
Aug 15, 2013 -
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Aug 1, 2013 -
Just because you can measure every online thing these days, should you?
Jul 4, 2013 -
Be careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise...
Jun 20, 2013 -
Whoever has the definition wins a prize.
May 23, 2013 -
Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot.
May 9, 2013 -
How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better...
May 1, 2013 -
How Restoration Hardware is killing trees...and its customer service at the same time.
Apr 25, 2013 -
How did the San Diego Union-Tribune become a double-digit profitable newspaper?
Apr 11, 2013 -
We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create...
Mar 28, 2013 -
When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost.
Mar 14, 2013 -
When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern...
Feb 28, 2013 -
How often do you start with a clean slate and rebuild your model because the variables themselves have changed?
Jan 31, 2013 -
How the one who has turned to data and algorithms and the one who has become CMO see things differently.
Jan 17, 2013 -
The time has come where we have to define intellectual private property.
Jan 3, 2013 -
Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts.
Dec 20, 2012 -
What is the value of my data?
Dec 6, 2012 -
If you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better...
Nov 15, 2012 -
Machine learning and big data heavy lifting do not depend on certainty, but on approximations.