Marketing News & Expert Advice
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Jim Sterne
International Consultant
eMetrics Marketing Optimization Summit & Digital Analytics Association
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit and is co-founder and current chairman of the Digital Analytics Association.
IN PRINT
What Makes People Click: Advertising on the Web
Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...
Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition
Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...
Web Metrics, Proven Methods for Measuring Web Site Success
Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.
RECENT ARTICLES BY JIM STERNE
Mitch Joel Says Reboot, a Book Review
May 23, 2013 - Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Comments
$3.25 Million to Assess Audience Engagement
May 9, 2013 - How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better... Comments
Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
May 1, 2013 - How Restoration Hardware is killing trees...and its customer service at the same time. Comments
Profitable Newspaper: Hold the Presses!
Apr 25, 2013 - How did the San Diego Union-Tribune become a double-digit profitable newspaper? Comments
All Models Are Wrong
Apr 11, 2013 - We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create... Comments
Analytics Is Like Driving
Mar 28, 2013 - When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Comments
That's Oddly Homologous
Mar 14, 2013 - When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern... Comments
Building Models on Quicksand
Feb 28, 2013 - How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Comments
The Creative Mastermind and the Analytical Subordinate
Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments
When Privacy and Business Collide
Jan 17, 2013 - The time has come where we have to define intellectual private property. Comments
Digital Metrics 2013 Quick Start Guide
Jan 3, 2013 - Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Comments
Making Analysts Even More Indispensable
Dec 6, 2012 - If you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better... Comments
It's Not an Exact Science
Nov 15, 2012 - Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Comments
Cross-Industry Standard Process for Data Mining
Nov 8, 2012 - Do you really know what your business process is? Comments
Let There Be Light
Oct 25, 2012 - In the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Comments
We're Done Experimenting With Experimentation
Oct 11, 2012 - Three new analytics tools that are well worth your attention as they focus on the management of analysts. Comments
What Every Marketer Needs to Know About Hadoop
Aug 30, 2012 - With "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation. Comments
Connect the Dots: Goals to Metrics to Compensation
Aug 16, 2012 - Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics. Comments
When Data Becomes a Verb
Jul 19, 2012 - What word describes a more interactive relationship with data? Comments
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Jobs
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ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
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