Marketing News & Expert Advice
|
|
|
Jim Sterne
International Consultant
eMetrics Marketing Optimization Summit & Digital Analytics Association
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit and is co-founder and current chairman of the Digital Analytics Association.
IN PRINT
What Makes People Click: Advertising on the Web
Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...
Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition
Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...
Web Metrics, Proven Methods for Measuring Web Site Success
Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.
RECENT ARTICLES BY JIM STERNE
What Machines Haven't Learned Yet
Sep 30, 2013 - Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Comments
Frequency Capping for the Love of God
Sep 12, 2013 - For now, I just want one thing: the ability to turn off ads for a specific product. Comments
Getting People to Buy Less
Aug 29, 2013 - What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale... Comments
Conversion Optimization Prioritization
Aug 15, 2013 - There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Comments
What to Measure? Start at the Top
Aug 1, 2013 - Just because you can measure every online thing these days, should you? Comments
Digging for Data Diamonds
Jul 4, 2013 - Be careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise... Comments
Mitch Joel Says Reboot, a Book Review
May 23, 2013 - Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Comments
$3.25 Million to Assess Audience Engagement
May 9, 2013 - How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better... Comments
Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
May 1, 2013 - How Restoration Hardware is killing trees...and its customer service at the same time. Comments
Profitable Newspaper: Hold the Presses!
Apr 25, 2013 - How did the San Diego Union-Tribune become a double-digit profitable newspaper? Comments
All Models Are Wrong
Apr 11, 2013 - We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create... Comments
Analytics Is Like Driving
Mar 28, 2013 - When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Comments
That's Oddly Homologous
Mar 14, 2013 - When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern... Comments
Building Models on Quicksand
Feb 28, 2013 - How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Comments
The Creative Mastermind and the Analytical Subordinate
Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments
When Privacy and Business Collide
Jan 17, 2013 - The time has come where we have to define intellectual private property. Comments
Digital Metrics 2013 Quick Start Guide
Jan 3, 2013 - Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Comments
Making Analysts Even More Indispensable
Dec 6, 2012 - If you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better... Comments
It's Not an Exact Science
Nov 15, 2012 - Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
