Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit and is co-founder and current chairman of the Digital Analytics Association.
Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...
Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...
Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.
March 19, 2014