Marketing News & Expert Advice
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Jim Sterne
International Consultant
eMetrics Marketing Optimization Summit & Digital Analytics Association
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit and is co-founder and current chairman of the Digital Analytics Association.
IN PRINT
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What Makes People Click: Advertising on the WebTelevision, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand... |
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Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd EditionPeppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing... |
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Web Metrics, Proven Methods for Measuring Web Site SuccessWeb Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together. |
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Big Brands, Big Solutions, Big Results: B2C Search and Social Strategies
May 17, 2012
1:00pm ET / 10:00am PT
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