IN PRINT

What Makes People Click: Advertising on the Web

What Makes People Click: Advertising on the Web

Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...

 Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.

RECENT ARTICLES BY JIM STERNE

take-a-break-relax

Take a Break for Goodness Sake

Feb 27, 2015 - For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear. Comments

artificial-intelligence-marketing

Good and Bad vs. Right and Wrong

Feb 12, 2015 - Artificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Comments

campbells-chicken-noodle-soup

Big Data: Simple as a Can of Soup

Jan 29, 2015 - Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Comments

Big data

Corporate Culture Dictates Big Data Value

Jan 15, 2015 - There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know... Comments

advertising-of-the-future

The Future of Online Advertising - Are We There Yet?

Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like... Comments

spice-of-life

Data Variety - The Spice of Life

Nov 20, 2014 - Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Comments

persuade-advice

Is Remarketing Self-Defeating?

Nov 6, 2014 - When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Comments

old-calculator

How Much for a New Customer?

Oct 23, 2014 - At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified... Comments

hypothesis-results

If (You Write a Good Hypothesis), Then (Good Things Happen)

Oct 9, 2014 - In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Comments

data-visualization

Data Visualization, Big Data, and the Quest for Better Decisions - a Synopsis

Sep 11, 2014 - A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this... Comments

sherlock-holmes

True Detectives

Aug 28, 2014 - There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom... Comments

financial-managements-report

10 Ways to Make Reports Not Suck

Aug 14, 2014 - Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, informative... Comments

big-data-screen

I Say It's "Daytah," You Say It's "Dahtah"

Jul 31, 2014 - A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word... Comments

mission-impossible

Your Job Is Impossible

Jul 17, 2014 - The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility... Comments

imd-datafeeds-report-april2014

Don't Give Them Data

Jul 3, 2014 - People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do... Comments

zombies-walking

Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

Jun 19, 2014 - A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Comments

data-brain

Don't Let Big Data Play Games With Your Brain

Jun 5, 2014 - The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test... Comments

what-not-to-do

10 Things Not to Do as a Digital Analyst

May 22, 2014 - Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Comments

top-10-website-measurement

Top 10 New Things to Measure on Your Website

May 8, 2014 - An updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Comments

vocabulary

The Difference Between Truth and Facts Is Vocabulary

Apr 24, 2014 - In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Comments

delete-button

Is It Cheaper to Keep Than Delete?

Apr 10, 2014 - Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until... Comments

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To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

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