IN PRINT

What Makes People Click: Advertising on the Web

What Makes People Click: Advertising on the Web

Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...

 Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.

RECENT ARTICLES BY JIM STERNE

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I Say It's "Daytah," You Say It's "Dahtah"

Jul 31, 2014 - A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word... Comments

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Your Job Is Impossible

Jul 17, 2014 - The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility... Comments

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Don't Give Them Data

Jul 3, 2014 - People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do... Comments

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Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

Jun 19, 2014 - A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Comments

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Don't Let Big Data Play Games With Your Brain

Jun 5, 2014 - The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test... Comments

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10 Things Not to Do as a Digital Analyst

May 22, 2014 - Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Comments

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Top 10 New Things to Measure on Your Website

May 8, 2014 - An updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Comments

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The Difference Between Truth and Facts Is Vocabulary

Apr 24, 2014 - In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Comments

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Is It Cheaper to Keep Than Delete?

Apr 10, 2014 - Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until... Comments

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Of 3 Minds on Privacy - and a Song

Mar 27, 2014 - While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear... Comments

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Dumb Question Lunch Hour

Mar 13, 2014 - We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore... Comments

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Love of Data: The Root of All Evil

Feb 27, 2014 - The time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banking... Comments

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So, What Do You Do for a Living?

Feb 13, 2014 - Examples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital... Comments

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You Are Not Alone in the Analytics World

Jan 30, 2014 - There are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Comments

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6 Truths I Hold To Be Self-Evident

Jan 16, 2014 - In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does... Comments

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Be an Analytics Change Agent in 2014

Jan 2, 2014 - Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Comments

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Conversion Optimization Prioritization

Dec 19, 2013 - There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Comments

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Retiring Reports & Deleting Dashboards

Dec 5, 2013 - Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious... Comments

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A New Marketing Metric: Personally Provided Information

Nov 22, 2013 - The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not... Comments

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It's Too Late for Data Governance

Nov 7, 2013 - The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it... Comments

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Persuading Senior Executives With Data

Oct 24, 2013 - When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers... Comments

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