IN PRINT

What Makes People Click: Advertising on the Web

What Makes People Click: Advertising on the Web

Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand...

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing...

 Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.

RECENT ARTICLES BY JIM STERNE

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Is It Cheaper to Keep Than Delete?

Apr 10, 2014 - Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until... Comments

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Of 3 Minds on Privacy - and a Song

Mar 27, 2014 - While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear... Comments

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Dumb Question Lunch Hour

Mar 13, 2014 - We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore... Comments

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Love of Data: The Root of All Evil

Feb 27, 2014 - The time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banking... Comments

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So, What Do You Do for a Living?

Feb 13, 2014 - Examples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital... Comments

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You Are Not Alone in the Analytics World

Jan 30, 2014 - There are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Comments

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6 Truths I Hold To Be Self-Evident

Jan 16, 2014 - In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does... Comments

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Be an Analytics Change Agent in 2014

Jan 2, 2014 - Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Comments

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Conversion Optimization Prioritization

Dec 19, 2013 - There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Comments

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Retiring Reports & Deleting Dashboards

Dec 5, 2013 - Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious... Comments

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A New Marketing Metric: Personally Provided Information

Nov 22, 2013 - The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not... Comments

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It's Too Late for Data Governance

Nov 7, 2013 - The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it... Comments

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Persuading Senior Executives With Data

Oct 24, 2013 - When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers... Comments

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Is It Wrong to Love Analytics This Much?

Oct 17, 2013 - Digital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Comments

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What Machines Haven't Learned Yet

Sep 30, 2013 - Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Comments

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Frequency Capping for the Love of God

Sep 12, 2013 - For now, I just want one thing: the ability to turn off ads for a specific product. Comments

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Getting People to Buy Less

Aug 29, 2013 - What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale... Comments

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What to Measure? Start at the Top

Aug 1, 2013 - Just because you can measure every online thing these days, should you? Comments

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Digging for Data Diamonds

Jul 4, 2013 - Be careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise... Comments

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How Do You Measure Transmedia?

Jun 20, 2013 - Whoever has the definition wins a prize. Comments

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Mitch Joel Says Reboot, a Book Review

May 23, 2013 - Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Comments

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ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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