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Robyn Greenspan

Associate Editor, E-Commerce Guide,

RECENT ARTICLES BY ROBYN GREENSPAN

Online Music Sales to Crescendo

Oct 1, 2004 - The digital music industry is expected to hit high notes in the coming years, both in Europe and the U.S. Comments

Study: Top E-tailers Neglect SEO

Sep 29, 2004 - Just a dozen of the top 100 online retail brands boasted well-optimized Web sites. Comments

Shoppers Cruise to Auto Sites

Sep 24, 2004 - Whether they visit independent auto sites or vehicle manufacturers' sites, car buyers are driven to the Web. Comments

Study: More Net Equals Less TV

Sep 23, 2004 - Time spent online per week climbs at the expense of television watching, says the new Digital Future Project report. Comments

Users Reluctant to Break the Net Habit

Sep 22, 2004 - The Internet means different things to different users, but many agree that life is more difficult without access. Comments

U.S. Web Usage and Traffic, August 2004

Sep 21, 2004 - Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during August 2004. Comments

OPA: Online Most Favored of All Media

Sep 21, 2004 - The Internet and TV rule as the forms of media survey respondents would choose for the rest of their lives. Comments

IAB: Search Sends Online Ad Spend Soaring

Sep 20, 2004 - Total online revenues jumped roughly 40 percent for both the second quarter of 2004 and the first half of the year. Comments

Global Broadband Tops 123M

Sep 17, 2004 - High-speed subscriptions are up 55 percent in one year; the UK hits a milestone; and San Diego is still the most wired U.S. region. Comments

Search Leads Travelers to Destinations

Sep 16, 2004 - Search plays a prominent travel planning role, but a dip in usagecould signal opportunity for vertical engines. Comments

Online Leads Ad Recovery

Sep 15, 2004 - Marketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Comments

Job Site Revenues Up, Workers Feel Down

Sep 15, 2004 - The three leading career sites exhibit strong growth over their print counterparts, as employees express dissatisfaction with their bosses. Comments

DoubleClick Unveils Upgraded Tools, New Group

Sep 14, 2004 - After acquiring a marketing applications firm, the company forms anenterprise solutions group. Comments

The Deadly Duo: Spam and Viruses, August 2004

Sep 13, 2004 - Spam is inching toward an expected end-of-year peak, and the virus troubles seem minor compared to last summer's outbreaks. Comments

Internet Strong for Fashion Branding

Sep 9, 2004 - Apparel companies with a solid Web presence get big brand benefits, especially if their sites convey strong values. Comments

Study: Financial Services Strongest Sector for E-Mail

Sep 8, 2004 - A benchmarking study of vertical e-mail marketing campaigns revealed a constantly evolving, and often cyclical, picture. Comments

Online Gaming Revenue to Quadruple

Sep 7, 2004 - The multibillion dollar industry grows up amidst advertising revenue and an influx of new players. Comments

College Item Spend to Reach $26B

Sep 3, 2004 - Second only to the end-of-year holiday season, back-to-school earns big bucks for retailers. Comments

Study: Fortune 100 Lack SEO

Sep 2, 2004 - If this powerful group's optimization efforts had grown at the samerate as the overall SEO industry, nearly every company would have deployed an effective... Comments

Workplace IM Showing Growth

Sep 2, 2004 - Usage is likely curtailed by security concerns, along with split opinions as to whether the application actually inspires collaboration. Comments

Report: Behavioral Marketing Usage Up 60%

Sep 1, 2004 - More marketers are deploying behaviorally targeted ads, but the strategy will remain a small fish in a big advertising pond. Comments

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