High-Speed Hits 28.6M Subscribers
Data insights

High-Speed Hits 28.6M Subscribers

20y Robyn Greenspan

High-Speed Hits 28.6M Subscribers

U.S. broadband growth continued through the second quarter of 2004, adding 1.72 million new subscriptions. Read More...

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Behavioral Targeting Study Reveals CPM Lift
Ad Industry Metrics

Behavioral Targeting Study Reveals CPM Lift

20y Robyn Greenspan

Behavioral Targeting Study Reveals CPM Lift

Through an examination of three studies, Advertising.com found using even a small portion of behaviorally targeted ads yields big results. Read More...

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Search Engines Used to Find Self, Others
Audience

Search Engines Used to Find Self, Others

20y Robyn Greenspan

Search Engines Used to Find Self, Others

Internet users are searching for more than news, weather and travel information. Read More...

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Local Search Critical to SMEs
Media

Local Search Critical to SMEs

20y Robyn Greenspan

Local Search Critical to SMEs

High Web site adoption by small local businesses raises the stakesin local search refinements. Read More...

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Kids Add Gadgets to Backpacks
Audience

Kids Add Gadgets to Backpacks

20y Robyn Greenspan

Kids Add Gadgets to Backpacks

School supplies now include high-tech devices, such as cell phone and computers, with parents picking up the tab. Read More...

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Wireless Directory Assistance on the Horizon
Data insights

Wireless Directory Assistance on the Horizon

20y Robyn Greenspan

Wireless Directory Assistance on the Horizon

If only half of U.S. mobile phone users opt to have their numbers published, the result can generate billions of dollars in revenue. Read More...

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Online Hazards Deterring Users
Media

Online Hazards Deterring Users

20y Robyn Greenspan

Online Hazards Deterring Users

A Consumer Reports study evaluated Internet users' chief onlinesecurity complaints and vigorously tested possible solutions. Read More...

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Politics Pulls Users Online
Ad Industry Metrics

Politics Pulls Users Online

20y Robyn Greenspan

Politics Pulls Users Online

Candidate Web sites are experiencing big traffic gains, as Americans turn to the Internet for political news, information and donation methods. Read M...

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Search Spend to Double by 2009
Marketing

Search Spend to Double by 2009

20y Robyn Greenspan

Search Spend to Double by 2009

The revenue numbers keep getting bigger, but the growth rate will slow as the market matures. Read More...

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The Deadly Duo: Spam and Viruses, July 2004
Data insights

The Deadly Duo: Spam and Viruses, July 2004

20y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2004

The spam ratio remained flat, while the volume originating from the U.S. dropped 10 points. Read More...

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Search Individualized by Demographics
Media

Search Individualized by Demographics

20y Robyn Greenspan

Search Individualized by Demographics

Internet users have different reasons for using search engines, but they don't always get satisfactory results. Read More...

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Feedback, E-mail Response Improvements Underway
Audience

Feedback, E-mail Response Improvements Underway

20y Robyn Greenspan

Feedback, E-mail Response Improvements Underway

E-tailers are creating dialog with customers, but they aren't always speaking the same language. Read More...

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Surfers Prefer Personalization
Audience

Surfers Prefer Personalization

20y Robyn Greenspan

Surfers Prefer Personalization

Internet users are willing to exchange personal information for customized content. Read More...

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Pivotal Veracity Delivers B2B E-mail Tool
Media

Pivotal Veracity Delivers B2B E-mail Tool

20y Robyn Greenspan

Pivotal Veracity Delivers B2B E-mail Tool

Pivotal Veracity develops an deliverability solution designed to address business marketers' unique needs. Read More...

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WebTrends Adds Product Upgrade, Partnership
Media

WebTrends Adds Product Upgrade, Partnership

20y Robyn Greenspan

WebTrends Adds Product Upgrade, Partnership

The Web analytics application aims to become a total search engineoptimization solution. Read More...

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Workforce Challenges Ahead
Audience

Workforce Challenges Ahead

20y Robyn Greenspan

Workforce Challenges Ahead

High-level executives express concern about whether their workforces are prepared for a more competitive business environment. Read More...

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Online Video Spend to Surge
Audience

Online Video Spend to Surge

20y Robyn Greenspan

Online Video Spend to Surge

The rich and streaming media market is expected to undergo a nearly quadruple increase by 2009. Read More...

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DoubleClick Recovers From Web Attack
Media

DoubleClick Recovers From Web Attack

20y Robyn Greenspan

DoubleClick Recovers From Web Attack

DoubleClick is back online after suffering an attack on its servers. Read More...

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Viewers Watch HDTV Adoption Grow
Audience

Viewers Watch HDTV Adoption Grow

20y Robyn Greenspan

Viewers Watch HDTV Adoption Grow

Nearly 60 million U.S. households are expected to have high-definition television sets by 2008. Read More...

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Active Internet Users by Country, June 2004
Audience

Active Internet Users by Country, June 2004

20y Robyn Greenspan

Active Internet Users by Country, June 2004

The at-home global active Internet universe for 13 selected countries shrunk by more than 1 pecentage point to roughly 297 million users. Read More...

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Jupiter: Online Ad Market to Reach $16.1B
Ad Industry Metrics

Jupiter: Online Ad Market to Reach $16.1B

20y Robyn Greenspan

Jupiter: Online Ad Market to Reach $16.1B

The research firm will announce an expected $10 billion increaseover six years at the Jupiter/ClickZ Ad Forum in New York tomorrow. Read More...

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DoubleClick: Online Ads Convert Over Time
Media

DoubleClick: Online Ads Convert Over Time

20y Robyn Greenspan

DoubleClick: Online Ads Convert Over Time

A pair of reports from the ad-serving firm illustrate how onlineadvertising contributes to overall brand recognition. Read More...

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Strong Brand Value Among Tech Firms
Media

Strong Brand Value Among Tech Firms

20y Robyn Greenspan

Strong Brand Value Among Tech Firms

The value for the top 100 global brands swelled by more than 2 percent in the last year, with Apple, Amazon, Yahoo! and Samsung exhibiting the most gr...

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Michigan Tops in E-Gov't
Ad Industry Metrics

Michigan Tops in E-Gov't

20y Robyn Greenspan

Michigan Tops in E-Gov't

Led by Michigan, Washington and Virginia, a number of states have exhibited consistent progress and commitment to e-government initiatives. Read More...

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Microsoft Patent Encourages TV Viewers to Pay Attention
Media

Microsoft Patent Encourages TV Viewers to Pay Attention

20y Robyn Greenspan

Microsoft Patent Encourages TV Viewers to Pay Atte...

Part incentive program, part game show, the patent allows broadcasters to elicit responses from viewers at the end of TV programs or commercials, ther...

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Foreign Pharmacies Attract U.S. Surfers
Audience

Foreign Pharmacies Attract U.S. Surfers

20y Robyn Greenspan

Foreign Pharmacies Attract U.S. Surfers

Despite concerns about legitimacy, Internet users are searching for, visiting, and buying from foreign and rogue drugstores. Read More...

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Movie Downloading Spurred by Broadband
Data insights

Movie Downloading Spurred by Broadband

20y Robyn Greenspan

Movie Downloading Spurred by Broadband

Nearly one-quarter of broadband users have taken advantage of their ability to download bigger files faster. Read More...

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