Ryan Naraine

Assistant Editor,

RECENT ARTICLES BY RYAN NARAINE

Nielsen: Broadband Video Provides Fertile Ground for Advertisers

Jan 25, 2007 - A study by Nielsen Analytics and Scarborough Research finds broadband video expands the reach of traditional TV. Comments

AOL, GM Team on Broadband Video Ad Integration

Jan 24, 2007 - The deal provides hints on how AOL sees the future of online video advertising and gives GM a high profile outlet for its branding campaign. Comments

NASCAR.com Gets Social in 3-D Makeover

Jan 23, 2007 - Turner Sports New Media is putting the finishing touches on a NASCAR.com makeover that combines paid content with user-generated media. Comments

Google Patent Filing Hints at Digital Billboard Ad Network

Jan 17, 2007 - The search marketing giant has filed a patent application for technology that lets local stores tie their stock control computers to a Google-powered... Comments

Hearst Digital Buys Into Online Teen Market

Jan 9, 2007 - With its acquisition of eCrush.com, Hearst Magazines' digital unit gets an advertiser-friendly network of sites, including eCrush.com, eSpin.com, LookUpHookUp... Comments

Google Search Box Earns Millions for Mozilla

Jan 4, 2007 - The open-source Mozilla Foundation collected $53 million in revenues in 2005, the bulk of it from a landmark deal to deliver eyeballs to Google. Comments

Congdon to Star in Ad-backed blip.tv Show

Dec 22, 2006 - Unilever's Dove and PalTalk have signed on as sponsors for a video blog starring Amanda Congdon. Comments

CondeNet, FeedRoom in Video Content Pact

Dec 22, 2006 - Conde Nast's Internet teams up with New York-based The FeedRoom to fit video content into three of its more popular Web properties. Comments

Finance, Real Estate Data coming to AskCity

Dec 20, 2006 - Barry Diller’s IAC/InterActiveCorp plans to fit financial services and real estate data into its Ask City local search service. Comments

MTV Rings Up Mobile Content Unit

Dec 19, 2006 - Viacom’s MTV Networks has created a new internal unit to drive its push into the red-hot market for mobile games, videos and ring-tones. Comments

Amazon.com Launches Self-Serve Ad Beta

Nov 3, 2006 - The e-commerce superstore is using its A9 search subsidiary to manage a new pay-per-click advertising network that displays targeted text ads on product... Comments

SearchForVideo Adds Sponsored Content

Nov 1, 2006 - The video search engine is selling three levels of paid placement on its home page. HBO, BBC, Forbes.com and Atom Films are among the first publishers... Comments

CBS, Interpublic Invest $40M in Spot Runner

Oct 31, 2006 - The local TV ad-creation platform plans to expand its services into VOD and online video. Comments

Can Mobile Ad Sector Overcome Consumer Intolerance?

Oct 24, 2006 - Jupiter Research predicts wireless ad spending will surge to $2.9 billion in 2011, but consumer intolerance for incessant cell phone messages could... Comments

Nielsen Tackles Video Game Ratings

Oct 19, 2006 - The audience measurement firm will harvest data on video game usage, offering a new way for marketers and advertisers to target the lucrative gaming... Comments

Pheedo Adds Geotargeting to RSS Ad Network

Oct 17, 2006 - The RSS marketing firm releases geotargeting capabilities for syndication feeds. Comments

Yahoo Debuts Mobile Search Ads Beta

Oct 5, 2006 - Keyword bidding on Yahoo's mobile search platform comes less than a month after Google began testing a similar product. Comments

Start-up Plans to Streamline Classified Ad Creation

Oct 3, 2006 - As big players vie for dominance in the online classifieds space, vFlyer aims to make the process easier for sellers. Comments

IAC/InterActiveCorp Dips Toe in Comparison Shopping Waters

Sep 28, 2006 - UPDATE: Pronto.com is stealing a page from Google’s playbook with a minimalist, ad-free homepage serving up a mix of results from paid sponsors and... Comments

Big Advertisers Chase Small Video Bloggers

Sep 25, 2006 - Amanda Congdon and Ze Frank score separate sponsorship deals with Ford Motor Company and GoDaddy.com, respectively. Comments

Jumpstart Launches Behavioral Network

Sep 22, 2006 - A new network bills itself as the largest aggregation of in-market car buyers. Are Detroit's pockets deep enough to support it? Comments

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