Marketing News & Expert Advice
Jan 25, 2007 -
A study by Nielsen Analytics and Scarborough Research finds broadband video expands the reach of traditional TV.
Jan 24, 2007 -
The deal provides hints on how AOL sees the future of online video advertising and gives GM a high profile outlet for its branding campaign.
Jan 23, 2007 -
Turner Sports New Media is putting the finishing touches on a NASCAR.com makeover that combines paid content with user-generated media.
Jan 17, 2007 -
The search marketing giant has filed a patent application for technology that lets local stores tie their stock control computers to a Google-powered...
Jan 9, 2007 -
With its acquisition of eCrush.com, Hearst Magazines' digital unit gets an advertiser-friendly network of sites, including eCrush.com, eSpin.com, LookUpHookUp...
Jan 4, 2007 -
The open-source Mozilla Foundation collected $53 million in revenues in 2005, the bulk of it from a landmark deal to deliver eyeballs to Google.
Dec 22, 2006 -
Unilever's Dove and PalTalk have signed on as sponsors for a video blog starring Amanda Congdon.
Dec 22, 2006 -
Conde Nast's Internet teams up with New York-based The FeedRoom to fit video content into three of its more popular Web properties.
Dec 20, 2006 -
Barry Diller’s IAC/InterActiveCorp plans to fit financial services and real estate data into its Ask City local search service.
Dec 19, 2006 -
Viacom’s MTV Networks has created a new internal unit to drive its push into the red-hot market for mobile games, videos and ring-tones.
Nov 3, 2006 -
The e-commerce superstore is using its A9 search subsidiary to manage a new pay-per-click advertising network that displays targeted text ads on product...
Nov 1, 2006 -
The video search engine is selling three levels of paid placement on its home page. HBO, BBC, Forbes.com and Atom Films are among the first publishers...
Oct 31, 2006 -
The local TV ad-creation platform plans to expand its services into VOD and online video.
Oct 24, 2006 -
Jupiter Research predicts wireless ad spending will surge to $2.9 billion in 2011, but consumer intolerance for incessant cell phone messages could...
Oct 19, 2006 -
The audience measurement firm will harvest data on video game usage, offering a new way for marketers and advertisers to target the lucrative gaming...
Oct 17, 2006 -
The RSS marketing firm releases geotargeting capabilities for syndication feeds.
Oct 5, 2006 -
Keyword bidding on Yahoo's mobile search platform comes less than a month after Google began testing a similar product.
Oct 3, 2006 -
As big players vie for dominance in the online classifieds space, vFlyer aims to make the process easier for sellers.
Sep 28, 2006 -
UPDATE: Pronto.com is stealing a page from Google’s playbook with a minimalist, ad-free homepage serving up a mix of results from paid sponsors and...
Sep 25, 2006 -
Amanda Congdon and Ze Frank score separate sponsorship deals with Ford Motor Company and GoDaddy.com, respectively.
Sep 22, 2006 -
A new network bills itself as the largest aggregation of in-market car buyers. Are Detroit's pockets deep enough to support it?
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