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Kevin Newcomb

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

RECENT ARTICLES BY KEVIN NEWCOMB

Google Trademark Policy Worries Holiday Advertisers

Nov 13, 2009 - Heading into the holiday shopping season, search marketers are worried that Google's new trademark policy for AdWords will drive up costs for big brands... Comments

Study Reveals Disconnect Between Brand Ad Buyers and Sellers

Nov 12, 2009 - Brand advertisers can't find the kinds of ads they want, and media companies don't know how to sell to them, according to a report released today. Comments

Facebook Games Face Ethical Advertising Woes

Nov 9, 2009 - Lead-gen ads on Facebook ads draw fire, but one video game giant validates the space through an acquisition. Comments

Ad:tech Panel Urges Deliberate Approach to Social Media

Nov 6, 2009 - Participating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business objectives... Comments

AOL Ad Revenues Way Down

Nov 4, 2009 - Both display and search ad revenues dropped during what is likely to be the last full quarter that AOL is part of Time Warner. Comments

Yahoo Seeks to Regain Respect

Oct 29, 2009 - Yahoo laid out its strengths in display and search advertising to the financial community yesterday, hoping to regain the respect it lost and become... Comments

Google to Highlight Social Search Results

Oct 26, 2009 - Google today launched an experimental 'social search' feature, which returns results created or endorsed by a user's online friends. Comments

Microsoft Sees Encouraging Signs Too

Oct 23, 2009 - Like Google and Yahoo, Microsoft expresses hope that the worst of the economic crisis is behind it. Comments

Newsday Puts Up Pay Wall

Oct 22, 2009 - The New York-based daily newspaper will begin restricting access to its online edition to print subscribers and cable Internet subscribers of its parent... Comments

Yahoo Display Ad Revenue Stabilized in Q3

Oct 21, 2009 - Yahoo may be stemming the loss of revenue and showing growth in key areas. Comments

Yahoo Drops Paid Inclusion: The End of an Era

Oct 20, 2009 - By the end of 2009, Web sites will no longer be able to pay to be included in organic results. Comments

Zenith Lowers Web Ad Outlook, Future Still Rosy

Oct 19, 2009 - Internet ad spending is the only channel expected to grow this year. Comments

Sunny Google Sees Downturn's End

Oct 15, 2009 - Google reported a strong Q3 and reiterated it will aggressively hire and and acquire in the near future. Comments

Bing Ad Traffic Improving, But Still Not Enough

Oct 15, 2009 - Microsoft Bing's search ad traffic is growing in volume and retaining its value, especially in key verticals. But advertisers still want to see more... Comments

Bing Bling: Microsoft Leads Q3 Gains in Search Advertising

Oct 13, 2009 - Two search agency reports suggest Bing's momentum over the summer was matched by a rise in client spending. Comments

'Invisible Ads' Scam a Real Issue, But Damage May Be Slight

Oct 12, 2009 - Researcher Ben Edelman exposes how some publishers are causing ads to load in hidden windows, but the sites are minor ones. Comments

Google to Simplify Ads for Local Business

Oct 6, 2009 - Local Listing Ads will present local businesses with a text ad for a flat fee. Jury's out on whether it will compete with AdWords. Comments

Yahoo Spruces Up Search Ads

Oct 6, 2009 - Among several enhancements are an offline editor and new options for rich ads in search. Comments

Yahoo to Launch Open Search Platform

Feb 26, 2008 - Move allows site owners to influence their presence in Yahoo's search results. Comments

Microsoft Adds Search Marketing Package to Office Live

Oct 4, 2007 - Office Live Small Business subscribers can sign up for three levels of service, ranging from online training to full service campaign management. Comments

Could This Be the Year for Mobile Ads?

Sep 11, 2007 - A confluence of factors just might mean that now is the time for mobile ads to break out. Comments

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