iProspect founder and former CEO Fredrick Marckini has been named chief global search officer for parent agency group Isobar. Read More...
View articleA limited test of the AdWords platform for managing TV ads is underway with a local cable operator and the nation-wide Dish Network satellite TV syste...
View articleReggie Davis, who has served as an attorney for Yahoo for the past seven years, has been named the company's new VP of marketplace quality. Read More...
View articleWatch out Commission Junction. Here comes Google. Read More...
View articleThe targeted text ads will be served on search results for major carriers as well as off-deck mobile sites in its network. Read More...
View articleComScore Media Metrix has introduced a new metric to better describe engagement. Read More...
View articleEarly returns on Yahoo's new ad platform show improvement, especially for big-brand advertisers. Read More...
View articleThe IAC-owned local search property picks up its competitor, expanding its breadth of local content. Read More...
View articleThe amount of click fraud detected by Google remains in the single-digit percentages of total clicks, and the amount that slips through to advertisers...
View articleIn the next couple weeks, Google will implement a new algorithm for AdWords ad ranking, and provide advertisers with more visibility into that scoring...
View articleAn annual report from SEMPO finds search continues to grow, reaching $9.4 billion in North America in 2006. Read More...
View articleAn analysis of search marketing by television advertisers at this year's Super Bowl finds most fell short of creating integrated, cross-channel campai...
View articleSwickis now offer community answers to results, as well as a new ad product. Read More...
View articleThe addition of Web content, public records and business profiles, as well as an early e-mail search product, help WhitePages.com move away from its t...
View articleNew management console for publishers brings together search, contextual and in-line text ads under one self-service interface. Read More...
View articleCranky.com combines Ask's index with behavioral data from users in the 50+ demographic to tailor relevant results. Read More...
View articleThe brand's messaging continues to spread an optimistic view of job-hunting in hopes of making emotional connections with active and passive job seeke...
View articleContestants can find and follow clues to deals on iPods, flat screen TVs and other prizes. Read More...
View articleA lack of customer data and campaign results analysis challenges top the list of marketers' concerns in a Jupiter Research study commissioned by Silve...
View articleLinkedIn co-founder Guericke departs for Jaxtr; Reprise Media names AOL vet Chiles as COO; Skype promotes CMO Gomez to president, shuffles Kazim back ...
View articleAT&T has teamed with Apptera to offer ad-supported directory assistance calls in three markets. Read More...
View articleText links targeted to the content of a video clip will be shown as post-roll video clips. Read More...
View articleTribal DDB, Siegel+Gale get new MDs in L.A.; MRM Worldwide names Cunningham EVP; Fowler tapped for global VP of e-mail deliverability and privacy serv...
View articleYahoo's new search marketing platform is now open to U.S. advertisers. Read More...
View articleA new "Genesis" application partner program aims to simplify integration of more than 30 marketing applications into Omniture's analytics platform. Re...
View articleOrganic promotes George, Camp; iCrossing adds three in New York; New Motion hires VP of online media Read More...
View articleJumpTap joins four other providers that are distributing pay-per-call ads in mobile search. Read More...
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