Zachary Rodgers

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 



Senate Confirms FTC's Leibowitz for a Second Term

Mar 30, 2012 - Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Comments

Yahoo Begins Honoring Browser Do-Not-Track Signals

Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments

Chevy Picks Goodby and McCann for Global Creative Duties

Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments


Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

ComScore: In-View Ads Vary Sharply by Site and Ad Type

Mar 26, 2012 - Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Comments

At SES, Momentum for a 'Viewable' Impression Standard

Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments

AOL Offers DSP Service

Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments

What If Yahoo Sells Right Media? Agencies React

Mar 19, 2012 - Offloading the exchange might be fine, so long as inventory remains intact. Comments

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments


Facebook: 8 Million Pages Are Using New Feature

Mar 13, 2012 - Facebook crows about brand uptake of its new Pages regime. Comments


A Walk Through IPG’s Gallery of Emerging Tech

Mar 13, 2012 - IPG Media Lab gives Mediabrands clients a hands-on survey of the latest gadgets, interactive displays, and set-top boxes. Comments


Vevo Revamps for Facebook Age, Adds Sales Talent

Mar 9, 2012 - Hal Trencher previously led music and entertainment sales at Yahoo. Comments


BuzzFeed Breathes Life Into the Sponsored Post

Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

Canoe Ventures Scuttles Plans for Interactive TV Ads

Feb 23, 2012 - Lays off 120, including CEO Kathy Timko, and shutters New York office. Comments


Aegis Buys U.S. Digital Agency Roundarch

Feb 22, 2012 - Chicago-based agency merges with Isobar. Comments

Google+ Audience Hard to Come by for Some Brands

Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments


Video: Glamour's Shoppable Wall in the Meatpacking District

Feb 16, 2012 - 2D products can be scanned and bought with mobile phones. Comments


Glam Nabs Digital Marketer From Anheuser Busch

Feb 15, 2012 - Erin Matts has experience buying digital media at A-B InBev and OMD. Comments


Microsoft Tries Getting Social With Display Ads

Feb 14, 2012 - Microsoft partners with Bazaarvoice to put consumer ratings on its ad menu. Comments

LinkedIn Plans Mobile Ads This Year

Feb 10, 2012 - Execs say mobile accounts for more than 15 percent of unique visits. Comments

ComScore: Social Universe Still Quickly Expanding

Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments

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