Marketing News & Expert Advice
Feb 21, 2003 -
What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts.
Feb 7, 2003 -
Will the players agree to play nicely? Declan asks adware companies, merchants, and affiliates for their take on self-regulation.
Jan 24, 2003 -
Guidelinesare great, but what about enforcement?
Jan 10, 2003 -
The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate.
Dec 27, 2002 -
You can guess what's going to happen next year, or you can go right out and make it happen.
Dec 13, 2002 -
How Kaplan controls an effective affiliate program.
Nov 15, 2002 -
Hit ’send.’ Your email arrives... three weeks later. Not in time for the holidays. What’s going on?
Nov 1, 2002 -
Adware companies are on to something. You need to understand it and practice it.
Oct 18, 2002 -
'Spyware' and 'adware' aren't synonymous. The difference is important for affiliates to understand.
Oct 4, 2002 -
Those so-called spyware and thiefware apps graduate from ripping off affiliate links.
Sep 20, 2002 -
Warning: Super affiliate emails may be hazardous to your company's health.
Sep 6, 2002 -
Too many businesses expect affiliate marketing to be something it's not.
Aug 23, 2002 -
Sure, some of the outdated notions of what an affiliate program should be are disappearing. But that's good news.
Aug 9, 2002 -
If you're still bragging about how many affiliates you have, you've missed the boat.
Jul 26, 2002 -
Hint: It’s going to cost you!
Jul 12, 2002 -
The new volume filters implemented by ISPs could spell trouble for affiliates who depend on email.
Jun 28, 2002 -
Profiting together is easier than playing solo.
May 31, 2002 -
Direct marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win.
May 3, 2002 -
Declan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...
Apr 19, 2002 -
eBay made a mistake. eBay should pay for it -- not affiliates.
Apr 5, 2002 -
Bigger banners have been making a splash on the Internet, but affiliate programs haven't yet made the best use of the increased space.
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