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Declan Dunn

Declan Dunn

Declan Dunn is CEO of ADNet International, a direct marketing services provider that focuses on select projects and its own super affiliate network, including the Net Profits business training systems delivered at ActiveMarketplace.

RECENT ARTICLES BY DECLAN DUNN

Regulating Chaos, Part 4: Affiliate Markets Adapt Standards

Feb 21, 2003 - What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts. Comments

Regulating Chaos, Part 3: Adware, Merchants, and Affiliates Speak Out

Feb 7, 2003 - Will the players agree to play nicely? Declan asks adware companies, merchants, and affiliates for their take on self-regulation. Comments

Regulating Chaos, Part 2: The Affiliate Networks' Dividing Line

Jan 24, 2003 - Guidelinesare great, but what about enforcement? Comments

Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct

Jan 10, 2003 - The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate. Comments

The Top 6 Trends of 2003: Don't Predict the Future, Invent It

Dec 27, 2002 - You can guess what's going to happen next year, or you can go right out and make it happen. Comments

Fewer Leads, Better Quality

Dec 13, 2002 - How Kaplan controls an effective affiliate program. Comments

The Sooner, the Better?

Nov 15, 2002 - Hit ’send.’ Your email arrives... three weeks later. Not in time for the holidays. What’s going on? Comments

Demand Marketing: By Their Actions You Will Know Them

Nov 1, 2002 - Adware companies are on to something. You need to understand it and practice it. Comments

The Big Lie about Spyware and Adware

Oct 18, 2002 - 'Spyware' and 'adware' aren't synonymous. The difference is important for affiliates to understand. Comments

Spyware Grows Up

Oct 4, 2002 - Those so-called spyware and thiefware apps graduate from ripping off affiliate links. Comments

Is Email Marketing Hurting Your Business?

Sep 20, 2002 - Warning: Super affiliate emails may be hazardous to your company's health. Comments

The Four Myths of Affiliate Marketing

Sep 6, 2002 - Too many businesses expect affiliate marketing to be something it's not. Comments

Reports of Affiliate Programs' Death Are Greatly Exaggerated

Aug 23, 2002 - Sure, some of the outdated notions of what an affiliate program should be are disappearing. But that's good news. Comments

More Customers or Better Customers?

Aug 9, 2002 - If you're still bragging about how many affiliates you have, you've missed the boat. Comments

How to Reach the Top of the Inbox

Jul 26, 2002 - Hint: It’s going to cost you! Comments

Your Email Is in the New Black Hole and You Don’t Know It!

Jul 12, 2002 - The new volume filters implemented by ISPs could spell trouble for affiliates who depend on email. Comments

La Cosa Nostra, Affiliate Style: The Power of Partnerships

Jun 28, 2002 - Profiting together is easier than playing solo. Comments

Performance-Based Testing: Avoid the Most Common Affiliate Mistake

May 31, 2002 - Direct marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win. Comments

Spam Solution: Charge for Commercial Email

May 3, 2002 - Declan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your... Comments

eBay's Temporary Insanity at Affiliates' Expense

Apr 19, 2002 - eBay made a mistake. eBay should pay for it -- not affiliates. Comments

Big Banner Ads Rule

Apr 5, 2002 - Bigger banners have been making a splash on the Internet, but affiliate programs haven't yet made the best use of the increased space. Comments

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