Rebecca Lieb

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

RECENT ARTICLES BY REBECCA LIEB

Here Come the Social Media Carpetbaggers

Dec 7, 2009 - Tip: Met a social media "expert" lately? It's not hard to test credentials -- here are some pointers. Comments

Business Blogging FAQs, Continued

Nov 20, 2009 - The most frequently-asked business blogging questions...answered Comments

Social Media, Meet Search

Nov 6, 2009 - Search engines are getting social. Time for a new kind of link love. Comments

Online Spend: Up or Down?

Oct 23, 2009 - Online advertising may be in decline. But online marketing is thriving. Comments

Don't Target Me

Oct 9, 2009 - Behavioral isn't the only form of advertising under scrutiny. Consumers want privacy online and off-. Comments

Digital Marketing: The Betwixt and Between Phase

Sep 25, 2009 - Although Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers. Comments

What's Appropriate in Recession-Era Marketing?

Sep 11, 2009 - It isn't pushing a gilded, Swarovski Crystal-studded hamster cage. Comments

Keywords Out, Networks In

Aug 14, 2009 - Who needs keywords when you have friends? Comments

Microhoo's Battle Is for Hearts and Minds

Jul 30, 2009 - Even if the combined forces of Microsoft and Yahoo build a search engine that's 10 times better than Google's, will it matter? Comments

Recession Marketing: The Direct Approach

Jul 17, 2009 - E-mail is a cornerstone of back-to-basics marketing. Comments

Have You Got Change for a Phone?

Jun 19, 2009 - Mobile payments swim toward the mainstream. Comments

What's Next in Search?

Jun 5, 2009 - Predictions on the future of search marketing campaigns. Comments

Ads, Out -- Apps, In

May 22, 2009 - Are software developers poised to be the new agencies? Comments

Who Owns Social Media Campaigns?

May 8, 2009 - SEOs, PRs, and agencies are duking it out for social media marketing turf. Who should win? Comments

Ad:tech BYOB

Apr 24, 2009 - Ad:tech SF slimmed down, but still vibrant. Comments

Is Online Advertising Ending?

Apr 10, 2009 - Make media. Earn media. Just don't buy media. Comments

Search Gets Holistic

Mar 27, 2009 - Search marketers are on new mission: destroy the silos. Comments

Google Raises the Behavioral Bar

Mar 13, 2009 - A precedent-setting level of transparency, choice and control to ad targeting. Comments

In Memoriam: Andy Bourland

Feb 27, 2009 - The legacy of ClickZ's late cofounder. Comments

The Revolution Won't Be Televised

Feb 13, 2009 - Instead, it'll probably be streamed. Comments

The Digital TV Switch

Jan 16, 2009 - Whether consumers convert to DTV or buy into brand new digital television systems, interactive advertising stands to benefit. Comments

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