Rebecca Lieb

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

RECENT ARTICLES BY REBECCA LIEB

Here Come the Social Media Carpetbaggers

Tip: Met a social media "expert" lately? It's not hard to test credentials -- here are some pointers. December 7, 2009

Business Blogging FAQs, Continued

The most frequently-asked business blogging questions...answered November 20, 2009

Social Media, Meet Search

Search engines are getting social. Time for a new kind of link love. November 6, 2009

Online Spend: Up or Down?

Online advertising may be in decline. But online marketing is thriving. October 23, 2009

Don't Target Me

Behavioral isn't the only form of advertising under scrutiny. Consumers want privacy online and off-. October 9, 2009

Digital Marketing: The Betwixt and Between Phase

Although Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers. September 25, 2009

What's Appropriate in Recession-Era Marketing?

It isn't pushing a gilded, Swarovski Crystal-studded hamster cage. September 11, 2009

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