Rebecca Lieb
Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
RECENT ARTICLES BY REBECCA LIEB
Dec 7, 2009 -
Tip: Met a social media "expert" lately? It's not hard to test credentials -- here are some pointers.
Nov 20, 2009 -
The most frequently-asked business blogging questions...answered
Nov 6, 2009 -
Search engines are getting social. Time for a new kind of link love.
Oct 23, 2009 -
Online advertising may be in decline. But online marketing is thriving.
Oct 9, 2009 -
Behavioral isn't the only form of advertising under scrutiny. Consumers want privacy online and off-.
Sep 25, 2009 -
Although Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers.
Sep 11, 2009 -
It isn't pushing a gilded, Swarovski Crystal-studded hamster cage.
Aug 14, 2009 -
Who needs keywords when you have friends?
Jul 30, 2009 -
Even if the combined forces of Microsoft and Yahoo build a search engine that's 10 times better than Google's, will it matter?
Jul 17, 2009 -
E-mail is a cornerstone of back-to-basics marketing.
Jun 19, 2009 -
Mobile payments swim toward the mainstream.
Jun 5, 2009 -
Predictions on the future of search marketing campaigns.
May 22, 2009 -
Are software developers poised to be the new agencies?
May 8, 2009 -
SEOs, PRs, and agencies are duking it out for social media marketing turf. Who should win?
Apr 24, 2009 -
Ad:tech SF slimmed down, but still vibrant.
Apr 10, 2009 -
Make media. Earn media. Just don't buy media.
Mar 27, 2009 -
Search marketers are on new mission: destroy the silos.
Mar 13, 2009 -
A precedent-setting level of transparency, choice and control to ad targeting.
Feb 27, 2009 -
The legacy of ClickZ's late cofounder.
Feb 13, 2009 -
Instead, it'll probably be streamed.
Jan 16, 2009 -
Whether consumers convert to DTV or buy into brand new digital television systems, interactive advertising stands to benefit.