Click Fraud As A Career?
Media

Click Fraud As A Career?

16y Rebecca Lieb

Click Fraud As A Career?

Stumbled upon this salary benchmark information on Indeed.com. No mention of benefits, but $93K to click? Not bloody likely. Sounds like click fraud p...

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Brand-on-Brand Advertising
Marketing

Brand-on-Brand Advertising

16y Rebecca Lieb

Brand-on-Brand Advertising

Brand advertising. It works better on branded content. Read More...

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Make Mobile Useful
Media

Make Mobile Useful

16y Rebecca Lieb

Make Mobile Useful

When was the last time you had a good experience at airport security? I know, I know Read More...

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Absolut Behind Miracle Anti-Michael Jackson Drug Viral
Media

Absolut Behind Miracle Anti-Michael Jackson Drug Viral

16y Rebecca Lieb

Absolut Behind Miracle Anti-Michael Jackson Drug V...

Ever seen a spoof ad on the NYC subway? No? That's what I thought. Which is why my mind got bent six ways when I noticed BeKANYE yesterday on the down...

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Mobile Demos Skew Older and Older
Media

Mobile Demos Skew Older and Older

16y Rebecca Lieb

Mobile Demos Skew Older and Older

The most interesting thing about the IAB's mobile forum this week? It's not just about the kids any more. In case study after case study, advertiser a...

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Inactive E-mail List: Mail or Don't Mail?
Marketing

Inactive E-mail List: Mail or Don't Mail?

16y Rebecca Lieb

Inactive E-mail List: Mail or Don't Mail?

What's the shelf life of an e-mail list? Read More...

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A Moment of IAB Appreciation
Media

A Moment of IAB Appreciation

16y Rebecca Lieb

A Moment of IAB Appreciation

On this, a heat-index alert day, IAB head Randall Rothenberg's blog (or "clog," as he insists on calling it), is a breath of fresh air Read More...

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Wacky (or Wonky) Ad for "The Wackness"
Media

Wacky (or Wonky) Ad for "The Wackness"

16y Rebecca Lieb

Wacky (or Wonky) Ad for "The Wackness"

Can't figure out whether this is an ad serving problem, or an issue with Firefox 3.0 Read More...

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Redrum Returns!
Media

Redrum Returns!

16y Rebecca Lieb

Redrum Returns!

Y'all have been asking for it, but it just didn't seem right to throw another Redrum Tuesday with co-foundress Dana Todd in Left Coast exile. Problem ...

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The Customer Is Always Talking
Marketing

The Customer Is Always Talking

16y Rebecca Lieb

The Customer Is Always Talking

A new book on CGM doesn't just convince that it matters; it equips marketers with strategic and tactical tools to leverage customer feedback -- even c...

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Did Your Phone Help Elect Bush/Cheney?
Media

Did Your Phone Help Elect Bush/Cheney?

16y Rebecca Lieb

Did Your Phone Help Elect Bush/Cheney?

With approval ratings for the current administration at all time record lows, Credo Mobile came up with this near-irresistible e-mail subject line. Th...

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Context Is King
Marketing

Context Is King

16y Rebecca Lieb

Context Is King

Search advertising wants to be more like display. Yahoo wants to make buying display ads as easy as buying search. Will the grass always be greener? R...

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Ford and Microsoft Sync Up for Viral Roadtripping
Media

Ford and Microsoft Sync Up for Viral Roadtripping

16y Rebecca Lieb

Ford and Microsoft Sync Up for Viral Roadtripping

Microsoft has teamed with Ford for a highly experiential, super soft-sell microsite around Microsoft SYNC . SYNC is a voice-actived gizmo for your car...

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No ROI in Listening?
Media

No ROI in Listening?

16y Rebecca Lieb

No ROI in Listening?

As a marketer, you know you're supposed to track user feedback, comments, consumer reviews, and other types of online chatter about your brand or prod...

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Musicians Back 'Net Neutrality
Media

Musicians Back 'Net Neutrality

16y Rebecca Lieb

Musicians Back 'Net Neutrality

If there's one album you don't want to grab off of a P2P server, this would be it. Rock the Net , the nationwide coalition of musicians and labels tha...

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Ikea's Mobile/Web/Game Ad Hybrid
Media

Ikea's Mobile/Web/Game Ad Hybrid

16y Rebecca Lieb

Ikea's Mobile/Web/Game Ad Hybrid

Ikea is pulling out all the interactive marketing channel stops to promote the opening of its new Brooklyn store Read More...

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Everything That Can Be Digital...Is
Marketing

Everything That Can Be Digital...Is

16y Rebecca Lieb

Everything That Can Be Digital...Is

We're undergoing the fastest evolution in media consumption habits in history. So, how you gonna reach me? Read More...

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RecycleBank's Ad Model: What's Not to Love?
Media

RecycleBank's Ad Model: What's Not to Love?

16y Rebecca Lieb

RecycleBank's Ad Model: What's Not to Love?

RecycleBank may not only be the greenest advertising model out there -- and everyone's jumping onto that band wagon these day -- but one of the most c...

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Entrepreneurs: Random Musings on Web's Past and Future
Media

Entrepreneurs: Random Musings on Web's Past and Future

16y Rebecca Lieb

Entrepreneurs: Random Musings on Web's Past and Fu...

A group of top tech entrepreneurs paneled in New York tonight Read More...

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Tuning in the U.S. iTV Market
Marketing

Tuning in the U.S. iTV Market

16y Rebecca Lieb

Tuning in the U.S. iTV Market

An invaluable book offers a crash course in the landscape beyond the :30 TV spot. Read More...

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Disaster Planning for Online Ad Inventory
Media

Disaster Planning for Online Ad Inventory

16y Rebecca Lieb

Disaster Planning for Online Ad Inventory

Talk about forethought -- or in this case, is it afterthought? Nola.com , the online presence of New Orleans' Times-Picayune, has -- as the very first...

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When Failure Is the ROI Goal
Media

When Failure Is the ROI Goal

16y Rebecca Lieb

When Failure Is the ROI Goal

Shouldn't marketing be more than just going through the motions? Over coffee the other day, one of the top e-mail consultants in the country told me a...

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The WB Will Not Be Televised
Media

The WB Will Not Be Televised

16y Rebecca Lieb

The WB Will Not Be Televised

"The next great network will not be televised." With this, and other grandiose pronouncements, Warner Bros Read More...

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The SEO-Social-Media-Sales-Press-News Release
Marketing

The SEO-Social-Media-Sales-Press-News Release

16y Rebecca Lieb

The SEO-Social-Media-Sales-Press-News Release

The humble press release has turned into something of an online marketing behemoth -- perhaps even the next wave of spam? Read More...

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What Time Is It in the Cloud?
Media

What Time Is It in the Cloud?

16y Rebecca Lieb

What Time Is It in the Cloud?

These days, my head is in the cloud. More and more companies are rolling out cloud computing solutions and applications Read More...

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Marketing to the Media...Continued
Media

Marketing to the Media...Continued

16y Rebecca Lieb

Marketing to the Media...Continued

The flurry leading up to ad:tech prompted a bit of a rant last week about best practices for marketing to the media Read More...

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Take That, Victoria's Secret!
Media

Take That, Victoria's Secret!

16y Rebecca Lieb

Take That, Victoria's Secret!

While downmarket Victoria's Secret fusses its advertising might be "too sexy," the much tonier lingerie purveyor Agent Provocateur "wears its carnal a...

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