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Chris Yeh

Chris Yeh

Chris Yeh is a partner at Porthos Consulting, a sales and marketing consultancy that focuses on delivering measurable results in lead generation and telesales. Prior to joining Porthos Consulting, Chris helped start companies like TargetFirst, United Online Services, and Merrill Lynch's Intelligent Technologies Group.

Chris and his work have been featured in Fortune, the Financial Times, and the New York Times. He earned his MBA from Harvard Business School.

RECENT ARTICLES BY CHRIS YEH

How to Succeed in Consulting (by Really Trying)

Mar 18, 2002 - The number of consultants is increasing as more people join the Free Agent Nation (voluntarily or otherwise). Chris offers some principles to help the... Comments

Lessons From the Top, Part 2

Mar 4, 2002 - Seven more leadership lessons from top Silicon Valley CEOs. Comments

Lessons From the Top, Part 1

Feb 11, 2002 - Everyone wants to be the boss. What does it take to make it to the top? Comments

The Cure for Clientitis

Jan 28, 2002 - Now that you know how to diagnose that persistent malady, Consultivitis, discover the symptoms of a syndrome that often goes hand in hand with it... Comments

Ruling Your Own Destiny

Jan 7, 2002 - When you're confronted by rules, you have three options: exit the situation, work within the situation, or change the rules. Comments

The Pen Is Mightier Than the Org Chart

Dec 10, 2001 - Don't let a little thing like a corporate structure get in the way of your marketing project. Comments

Sales Versus Marketing

Nov 26, 2001 - Church and state. Sales and marketing. They're separated -- but can be reconciled. Comments

Nice Guys Finish Last

Nov 12, 2001 - No more Mr. Nice Guy? Sometimes that's the approach a marketer's gotta take, argues Chris. Maybe you won't win the personality contest, but you'll get... Comments

Throw Out Your Leftover Spaghetti Marketing

Oct 31, 2001 - The heady days of 1998 and 1999 allowed many to fall into slipshod marketing practices. But current conditions call for a very different approach. Comments

Big Fish, Little Fish

Oct 24, 2001 - In the world of basketball, what separates Michael Jordan from Steve Alford? It's a very important quality, and making assessments about its presence... Comments

Vaccinate Yourself Against Consultivitis

Oct 17, 2001 - If you're seeing dazzling PowerPoint slides and hearing three-letter acronyms, your company could be coming down with something. Comments

Staying on Target

Oct 10, 2001 - In the current era of instant messaging, streaming media, and, of course, dancing hamsters, procrastination is only a keystroke away. I've found that... Comments

Thinking Like a Start-Up

Oct 3, 2001 - Marketing in an ever-changing world of uncertainty calls for every company -- even large ones -- to adopt the perspective of two guys in a garage. Comments

Deconstructing the Employment Contract

Sep 26, 2001 - The nature of work has changed forever. Again. So Chris reviews how it used to be in the good-old days and offers some helpful rules on how to work... Comments

Marketing Still Matters

Sep 19, 2001 - Like Lincoln contemplating the sacrifice of soldiers at Gettysburg, we too feel that the acts of heroism we have witnessed are far above our poor power... Comments

Microwave Your Marketing

Sep 5, 2001 - The microwave exemplifies answering an immediate need with a simple and easy-to-use solution. To determine if your product passes the microwave test... Comments

Marketer, Sell Thyself

Aug 29, 2001 - As more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironically... Comments

Reality Marketing

Aug 22, 2001 - "Survivor"-style reality shows can provide valuable lessons for marketers. Like the contestants, we're engaged in a struggle. There are only so many... Comments

The Theory Trap

Aug 15, 2001 - A theorist believes that the world works based on a set of rules, that you can read those rules in a book or an article, and that you can use those... Comments

Stick to Profits, Not Traffic

Aug 8, 2001 - You'd figure that if you were in Amsterdam, your attention would be on other things, but Chris says that he couldn't help but be struck by the parallels... Comments

The Perfect Marketing Budget

Aug 1, 2001 - In today's economic reality, you need every project to pay off quickly. You can't afford to take a flier on a long-term investment, where the term may... Comments

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