How to Succeed in Consulting (by Really Trying)

How to Succeed in Consulting (by Really Trying)

22y Chris Yeh

How to Succeed in Consulting (by Really Trying)

The number of consultants is increasing as more people join the Free Agent Nation (voluntarily or otherwise). Chris offers some principles to help the...

View article
Lessons From the Top, Part 2

Lessons From the Top, Part 2

22y Chris Yeh

Lessons From the Top, Part 2

Seven more leadership lessons from top Silicon Valley CEOs. Read More...

View article
Lessons From the Top, Part 1

Lessons From the Top, Part 1

22y Chris Yeh

Lessons From the Top, Part 1

Everyone wants to be the boss. What does it take to make it to the top? Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
The Cure for Clientitis

The Cure for Clientitis

22y Chris Yeh

The Cure for Clientitis

Now that you know how to diagnose that persistent malady, Consultivitis, discover the symptoms of a syndrome that often goes hand in hand with it -- C...

View article
Ruling Your Own Destiny

Ruling Your Own Destiny

22y Chris Yeh

Ruling Your Own Destiny

When you're confronted by rules, you have three options: exit the situation, work within the situation, or change the rules. Read More...

View article
The Pen Is Mightier Than the Org Chart

The Pen Is Mightier Than the Org Chart

22y Chris Yeh

The Pen Is Mightier Than the Org Chart

Don't let a little thing like a corporate structure get in the way of your marketing project. Read More...

View article
Sales Versus Marketing

Sales Versus Marketing

22y Chris Yeh

Sales Versus Marketing

Church and state. Sales and marketing. They're separated -- but can be reconciled. Read More...

View article
Nice Guys Finish Last

Nice Guys Finish Last

22y Chris Yeh

Nice Guys Finish Last

No more Mr. Nice Guy? Sometimes that's the approach a marketer's gotta take, argues Chris. Maybe you won't win the personality contest, but you'll get...

View article
Throw Out Your Leftover Spaghetti Marketing

Throw Out Your Leftover Spaghetti Marketing

22y Chris Yeh

Throw Out Your Leftover Spaghetti Marketing

The heady days of 1998 and 1999 allowed many to fall into slipshod marketing practices. But current conditions call for a very different approach. Rea...

View article
Big Fish, Little Fish

Big Fish, Little Fish

22y Chris Yeh

Big Fish, Little Fish

In the world of basketball, what separates Michael Jordan from Steve Alford? It's a very important quality, and making assessments about its presence ...

View article
Vaccinate Yourself Against Consultivitis

Vaccinate Yourself Against Consultivitis

23y Chris Yeh

Vaccinate Yourself Against Consultivitis

If you're seeing dazzling PowerPoint slides and hearing three-letter acronyms, your company could be coming down with something. Read More...

View article
Staying on Target

Staying on Target

23y Chris Yeh

Staying on Target

In the current era of instant messaging, streaming media, and, of course, dancing hamsters, procrastination is only a keystroke away. I've found that ...

View article
Thinking Like a Start-Up

Thinking Like a Start-Up

23y Chris Yeh

Thinking Like a Start-Up

Marketing in an ever-changing world of uncertainty calls for every company -- even large ones -- to adopt the perspective of two guys in a garage. Rea...

View article
Deconstructing the Employment Contract

Deconstructing the Employment Contract

23y Chris Yeh

Deconstructing the Employment Contract

The nature of work has changed forever. Again. So Chris reviews how it used to be in the good-old days and offers some helpful rules on how to work sm...

View article
Marketing Still Matters

Marketing Still Matters

23y Chris Yeh

Marketing Still Matters

Like Lincoln contemplating the sacrifice of soldiers at Gettysburg, we too feel that the acts of heroism we have witnessed are far above our poor powe...

View article
Microwave Your Marketing

Microwave Your Marketing

23y Chris Yeh

Microwave Your Marketing

The microwave exemplifies answering an immediate need with a simple and easy-to-use solution. To determine if your product passes the microwave test, ...

View article
Marketer, Sell Thyself

Marketer, Sell Thyself

23y Chris Yeh

Marketer, Sell Thyself

As more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironicall...

View article
Reality Marketing

Reality Marketing

23y Chris Yeh

Reality Marketing

"Survivor"-style reality shows can provide valuable lessons for marketers. Like the contestants, we're engaged in a struggle. There are only so many o...

View article
The Theory Trap

The Theory Trap

23y Chris Yeh

The Theory Trap

A theorist believes that the world works based on a set of rules, that you can read those rules in a book or an article, and that you can use those ru...

View article
Stick to Profits, Not Traffic

Stick to Profits, Not Traffic

23y Chris Yeh

Stick to Profits, Not Traffic

You'd figure that if you were in Amsterdam, your attention would be on other things, but Chris says that he couldn't help but be struck by the paralle...

View article
The Perfect Marketing Budget

The Perfect Marketing Budget

23y Chris Yeh

The Perfect Marketing Budget

In today's economic reality, you need every project to pay off quickly. You can't afford to take a flier on a long-term investment, where the term may...

View article
Know When to Hold 'Em, and When to Fold 'Em

Know When to Hold 'Em, and When to Fold 'Em

23y Chris Yeh

Know When to Hold 'Em, and When to Fold 'Em

A marketer has to have the discipline to know when to quit; to keep going after the point of failure isn't heroic, it's a selfish attempt to avoid adm...

View article
'Who Would Buy This Sh*t?'

'Who Would Buy This Sh*t?'

23y Chris Yeh

'Who Would Buy This Sh*t?'

When you're marketing a product or service, you always have to put yourself in your potential customers' shoes and ask, "Honestly, would I buy this?" ...

View article
Three Common Lies That Screw Up ROI

Three Common Lies That Screw Up ROI

23y Chris Yeh

Three Common Lies That Screw Up ROI

As a marketer, you have to learn to predict ROI, not measure it after the fact, and that takes some major fuzzy logic. To start with, refuse to accept...

View article
With Customers, Quality Is Job One

With Customers, Quality Is Job One

23y Chris Yeh

With Customers, Quality Is Job One

Collecting customers without regard to quality is like collecting rubber bands to create a rubber-band ball: You end up with a bouncy ball that seems ...

View article
The Truth About Viral Marketing

The Truth About Viral Marketing

23y Chris Yeh

The Truth About Viral Marketing

How is viral marketing like sex? Chris isn't about to tell you all you ever wanted to know but were afraid to ask. But he does say enough to get you t...

View article
Targeting Does Matter

Targeting Does Matter

23y Chris Yeh

Targeting Does Matter

The growing consensus is that online advertising doesn't deliver for publishers or advertisers. This consensus is dead wrong. Online advertising is he...

View article
1 2